Viktoriia Guba
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4 USD Designing an Instagram account for the coffee brand "CoffeeDay"
Content ManagementCreated a visual style and content for the coffee brand's page.
The goal is to make the profile modern, warm, and pleasant for potential customers, emphasizing the atmosphere of a "small cozy café."
• Developed a color palette (warm shades of brown, beige, and cream).
… • Created 6 examples of posts: a motivational quote, presentation of a new drink, behind-the-scenes of the barista, a poll for stories, a promotion "2 coffees for the price of 1," and "coffee tip of the day."
• Wrote short texts for each post — in a friendly, "homey" tone.
• Thought through the order of publications to make the feed look harmonious.
Result:
The profile looks professional and aesthetic, immediately creating trust in the brand.
The tone of the page has become "warmer" and closer to the audience.
Followers have started to comment more actively on posts and respond in stories.