500 USD
0
170
Setting up contextual advertising: Home repair services
Contextual Advertising
USA, home repair service - Google search engine optimization (NDA)
Before (March 31 - April 30)
Cost: $1,926
Leads (conversions): 122
Cost per lead: $15.80
After (May 1 - 31)
Cost: $1,821 (-5%)
Leads (conversions): 345 (+183%)
Cost per…