Roman Vlasyuk
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Rovno,
Ukraine
currently online
responds to 29% of messages
available for hire
2 Safes completed
3 months 26 days back
2 clients
93 proposals made
age 35 years
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: upper-intermediate
Skills and abilities
Promotion
- App Store Optimization (ASO)
- Contextual Advertising
- Email Marketing
- Lead Generation & Sales
- Link Building
- Marketing Research
- Public Relations (PR)
- Search Engine Optimization (SEO)
- Search Engine Reputation Management (SERM)
- Social Media Advertising
- Social Media Marketing (SMM)
- Teaser Advertisements
- Website SEO Audit
Portfolio
- All works 31
- Search Engine Optimization (SEO) 9
- Web Design 1
- Contextual Advertising 7
- Social Media Marketing (SMM) 2
- Social Media Advertising 7
- Website SEO Audit 1
- Lead Generation & Sales 3
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Moving services aggregator | SMM account launch / US
Social Media Marketing (SMM)
This case study outlines the strategy and initial results of establishing a social media presence for PriceMovers, a service aggregator for the moving industry in the United States. The work was conducted from March 20, 2024, to April 22, 2024.
1. Project Description
… Client: PriceMovers, a service that helps individuals and companies find reliable moving companies for various needs, such as residential moves, long-distance relocations, and vehicle transportation. The service itself does not act as a moving company but as an aggregator.
Geography: The service operates across all 50 states of the USA.
Social Networks: The project involved creating and managing accounts on Instagram, Facebook, TikTok, and LinkedIn.
Initial Conditions: The project started from scratch, as the client had no existing social media accounts for the service. All profiles had to be created and set up.
2. Promotion Goals
The primary goal of this initial phase was to launch and develop the brand's social media communities on four key platforms: Instagram, Facebook, TikTok, and LinkedIn. The focus was on establishing a foundational presence, creating brand-consistent content, and beginning to build an audience. Recommendations at the end of the initial period pointed towards future goals, such as increasing the subscriber base through paid advertising and boosting post reach.
3. Target Audience and Personas
A detailed analysis of the market niche and competitors was conducted to define the target audience. The audience was segmented into primary and secondary groups.
General Demographics: Men and women aged 18 to 60 with an average or above-average income, residing in the USA.
Primary Audience: This group consists of individuals requiring moving services for personal reasons. Their needs are driven by life events such as:
Changing residence (e.g., house to apartment).
End of a lease agreement.
Relocating to another state for work.
Needing more living space.
Students moving into dormitories.
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Real Estate UAE | Targeted Advertising / EU
Social Media Advertising
Client: Al Hayat Almushreqa real estate agency.
Niche: Sale of primary real estate in Dubai from developers. The range includes both properties with average market value and elite real estate.
… Region of operation: Global. Advertising campaigns were targeted at several key markets:
French-speaking: Benelux countries (Switzerland, France, Belgium, Monaco, Luxembourg).
Italian-speaking: Italy and the Italian-speaking part of Switzerland.
Russian-speaking: Wealthy Russian-speaking users abroad.
Task: Lead generation (applications) for real estate purchases through targeted advertising on Facebook and Instagram.
Solution
To achieve the set goal, a strategy for segmenting the target audience based on geographic and behavioral principles was developed.
Segmentation logic:
The main approach was to divide the audience into three language groups according to the client's brief to ensure the relevance of communication. Within each language group, two key segments were identified based on professional interests and status, allowing for more precise targeting of potential investors.
Targeting parameters:
Demographics: User age from 35 to 55 years for all segments.
Geography and language:
France: Users residing in France. The campaign was conducted in French.
Italy: Users residing in Italy. The campaign was conducted in Italian.
Russian-speaking: Wide geography, targeting the Russian-speaking population.
Interests and positions (detailed targeting):
Investments: Users interested in investments.
Entrepreneurs: Users in managerial positions or who are entrepreneurs.
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Video production | PPC Campaigns Setup & Management / US
Contextual Advertising
This case study reviews a lead generation project for Olena Z Films, a video production company specializing in event coverage such as conventions, trade shows, and expos. The advertising campaigns were run on Google Ads, targeting the USA, with a specific focus on Las Vegas.
Objectives
Generate qualified leads for video production services.
… Achieve a target Cost Per Lead (CPL) based on budget forecasts.
Test and optimize campaign performance across different segments (Search, Display, Retargeting).
Expand geographic targeting to key states and refine audience segmentation.
As a result, phrase lists totaling 8,490 queries were obtained for the advertising campaign region:
What We Did
Campaign Setup: Launched Search, Display (GDN), and Retargeting campaigns on Google Ads.
Keyword Strategy: Selected 202 high-frequency keywords from an initial pool of 8,490 queries, focusing on terms like "video production," "conferences video," and event-specific searches for Las Vegas. A broad list of negative keywords was also implemented to refine traffic quality.
Audience Segmentation: Targeted users based on demographics (age, gender) and geography, with specific bid adjustments for key states like Colorado, Mississippi, North Carolina, Texas, New York, and Florida.
Optimization: Continuously managed campaigns by adjusting bids, adding new keywords for upcoming events (e.g., "sema show 2022", "mjbizcon 2022"), updating ad copy, and excluding irrelevant placements in Display campaigns (e.g., games and apps).
A/B Testing: Conducted tests on ad copy and landing pages to improve performance metrics like CTR and conversion rates.
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Video production | SEO Audit & Promotion Strategy / US
Search Engine Optimization (SEO)
This case study outlines the search engine optimization strategy and results for Olena Z Films, a specialized video production company. The primary objective was to increase online visibility and generate leads in a competitive niche market.
About the Client and Goals
Niche: Video production services, specializing in trade shows, conventions, and corporate events. Additional services include photography. The company's slogan is "Bring your event outside the room".
… Region: Las Vegas, Nevada, USA.
Target Audience: Marketing directors, event organizers, sales directors, and other key decision-makers in companies attending events in Las Vegas.
Project Goals: The client's main goal was to generate leads. Previous attempts with Google ads were deemed too expensive and yielded no leads.
Stages of Work
1. Comprehensive Site Audit
A detailed technical, commercial, and content audit was conducted on August 9, 2022, to identify foundational issues hindering performance.
Key Problems Identified:
Technical SEO:
The robots.txt file needed updates.
Multiple pages required rel="canonical" tags to avoid duplicate content issues.
URLs were not user-friendly (non-SEO-friendly) and didn't match the new site structure. For example, the page .../video-production-for-exhibitors-at-las-vegas-conventions-and-trade-shows/ was recommended to be changed to .../corporate-video-production-studio/.
Alt and Title tags were missing for images.
The use of H1-H6 tags was excessive on some pages.
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Sale of Greek olives | SEO promotion of the online store
Search Engine Optimization (SEO)
Naturalolives.net — an online store specializing in the import and sale of natural Greek olives, olive oil, pepper, and lemon concentrate in Ukraine. The company offers a unique product range under the brands KALIMERA and VITOLIO, focusing on quality and naturalness. The target audience includes the HORECA sector (hotels, restaurants, cafes), delicatessen shops, supermarkets, as well as end consumers with above-average income who value healthy food.
Promotion region: Ukraine.
… Project goals:
Increase website visibility in the Google search engine.
Attract organic traffic using target keywords such as "olives," "green olives," "Kalamata olives," "dried olives," and others.
Obtain conversions (applications) through the website.
Starting situation (October 2023):
Traffic: Organic traffic to the site was minimal, with 48 visits in October 2023.
Positions: As of November 4, 2023, the site had low rankings for key queries. For example, "olives" — 29th position, "buy olives" — 12th, "Kalamata olives" — 57th, "buy green olives" — 68th.
Technical condition: The site was registered in 2020 but had a number of technical and SEO deficiencies that needed correction. Previous promotion efforts were minimal, and results were insignificant.
Backlink profile: At the start of the work, the site had 21 donor domains and 22 inbound links. The MOZ DA score was 6.
Work stages
Comprehensive SEO audit (10.05.2023)
At the beginning of the collaboration, a detailed audit of the site was conducted, revealing a number of critical issues.
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Sale of Greek olives | Setup and management of Google Ads / UA
Contextual Advertising
Project for the company CORNIL (naturalolives.net) — importer and seller of olives, olive oil, and other Greek products. Advertising campaigns were set up in Google Ads and targeted at users from Ukraine.
Task
… Attracting targeted traffic to the website.
Increasing the number of conversions (add to cart, order placements).
Optimizing customer acquisition cost (CPL).
Testing different types of campaigns and strategies to determine the most effective ones.
What was done
Semantics: Collected 2118 search queries, from which 206 of the most relevant were selected for ad setup. Formed a broad list of negative keywords to filter out non-targeted traffic.
Campaign types: Launched search campaigns (Search), display network campaigns (GDN), remarketing, and shopping campaigns (Google Shopping).
Segmentation: Developed separate campaigns for the Ukrainian-speaking (UA) and Russian-speaking (RU) audience.
Optimization: Conducted regular A/B testing, changing ad texts, headlines, and bidding strategies (for example, tested the "Maximize Clicks" strategy). Adjusted budgets between campaigns, reallocating them in favor of more effective ones, particularly Google Shopping.
Remarketing: Set up remarketing campaigns to bring back users who had already interacted with the site.
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Moving services | SEO promotion / US
Search Engine Optimization (SEO)
This case study outlines the SEO strategy and implementation for Move For Less LLC, a moving services provider in Washington State. It details the initial audit findings, the steps taken for on-page and technical optimization, and the resulting improvements in search engine rankings.
About the Client and Goals
… Company: Move For Less LLC.
Niche: Local and specialized moving services, including residential, commercial, apartment, and specialty item moving (pianos, gun safes, appliances).
Region: Washington State, with a focus on cities like Federal Way, Seattle, Bellevue, Tacoma, and others.
Goals: The primary goal of the SEO campaign was to improve the website's search engine rankings for key service- and location-based queries to drive organic traffic and generate leads.
Initial Situation: At the start of the project on August 22, 2023, the website had a limited online presence. The Google index contained only 35 pages. While specific traffic and lead data from the start is not available in the sources, initial keyword positions were low. For example, in February 2023, many important keywords were outside the top 10, such as "cheapest moving company" (position 25) and "same day moving company near me" (position 41).
Stages of Work
Comprehensive Website Audit
A detailed SEO and technical audit was conducted on August 22, 2023, which identified several key areas for improvement.
Key Issues Identified:
Technical SEO:
Incorrect server response for non-existent pages (no 404 error page).
Inconsistent URL structure (pages with and without trailing slashes) requiring 301 redirects.
Non-optimal URL (slug) structure for service pages.
Absence of a sitemap.xml file.
Improper use of heading tags (H1-H6), with multiple H1 tags on some pages.
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Moving services | Quiz Development / US
Lead Generation & Sales
This case study outlines the development and performance of a quiz designed to generate qualified leads for a moving company. The focus is on the quiz's structure, user engagement, and the data collected.
1. Objective of the Quiz
… The primary goal of the quiz was lead generation. The quiz was designed to attract potential customers looking for moving services and capture their specific needs and contact information. By asking a few targeted questions, the company aimed to create a favorable moving request tailored to the user's budget and requirements, promising a "safe move at an affordable price".
A secondary objective was the segmentation of the target audience. The quiz collects crucial data that allows the company to understand the scope and specifics of each potential move, such as its size, required services, and logistics.
2. Development Process
The quiz was structured as a multi-step process to gather essential information logically and progressively.
Quiz Structure and Logic:
The quiz consists of several core questions designed to qualify the lead and define the scope of the moving job. The user journey appears linear, taking the user from logistical details to service selection and finally to contact information submission. The core question blocks are:
Logistics: ZIP code of origin and destination, and the preferred move date.
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Service website | Usability Audit / US
Website SEO Audit
This case study outlines the key findings and recommendations from a comprehensive usability audit conducted for the Molfars.us website, a platform offering services such as massage, personal styling, and beauty treatments. The audit aimed to identify usability issues, remove user barriers, and provide actionable recommendations to enhance user experience and conversion rates.
1. Project Goal
… The primary objective of the audit was to analyze the current version of the service website to identify critical friction points in the user journey. The goal was to uncover issues that hinder user experience, prevent access to key information, and complicate the service booking process. By addressing these barriers, the audit aimed to improve the overall perception of the company, build user trust, and ultimately increase the conversion rate for service bookings.
2. Usability Audit Stages
The audit followed a multi-faceted methodology, encompassing a detailed analysis of the user interface and experience, along with a competitive review.
Scope of Analysis: The audit covered both the desktop (PC) and mobile (smartphone) versions of the site to ensure a consistent and optimized experience across all devices.
Key Areas Analyzed: The analysis focused on critical user path scenarios, including navigation, information discovery, and service ordering. Specific pages and modules reviewed included:
The Home Page
Category and Service Pages
Site-wide navigation elements like the header, footer, and menus
The service booking process and associated forms
Tools and Methodology: The audit utilized performance analysis tools to gather quantitative data. The audit also included a competitive analysis, benchmarking the site against eight competitors to identify industry best practices and opportunities for improvement.
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Mobile massage | META Ads Setup & Management / US
Social Media Advertising
The client, Molfars, is a mobile massage service provider operating in Las Vegas. The company employs 10-12 certified professionals and focuses on delivering high-quality massage services directly to clients at their home, hotel, or office.
Solution
A segmented approach was developed to target different user groups on Facebook and Instagram. The strategy involved creating distinct audience segments based on their likely reason for being in Las Vegas and their potential need for a massage service.
… Three primary audience segments were defined:
Tourists: This core segment targeted individuals physically present in specific Las Vegas zip codes, suggesting they are visitors.
Office Workers: This segment aimed to reach local professionals who might need to de-stress after work.
Retargeting: This segment was designed to re-engage users who had previously visited the client's website, indicating prior interest.
The targeting settings were configured as follows:
Segment 1: Tourists
Location: United States: Las Vegas (ZIP codes 89104, 89101) and Spring Valley (ZIP code 89109), Nevada.
Age: 35 – 60.
Language: English (All).
Interests: Beauty salons, Day spa, Spas, Health & wellness, Stone massage, or Thai Massage.
Segment 2: Office Workers
Location: United States: Las Vegas.
Age: 35 - 60.
Language: English (All).
Interests: A combination of general wellness interests (Beauty salons, Day spa, Spas, etc.) AND specific professional job titles (e.g., Contract Manager, Office Assistant, Software Programmer, IT Project Manager, Marketing Manager).
Segment 3: Retargeting
Audience: People who have visited the website.
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Mobile massage | Google Ads Setup & Management / US
Contextual Advertising
This case study outlines the promotion of a mobile massage service, Molfars.us, in Las Vegas using Google Ads. The primary objective was to generate leads for various massage types, including Swedish, Deep Tissue, Prenatal, and others, delivered to homes, hotels, and offices.
Tasks
… To generate a stable flow of leads (phone calls, form submissions, etc.).
To achieve a target Cost Per Lead (CPL) of approximately $50.61.
To test and optimize ad campaigns to improve key performance indicators.
To expand reach within the target geography by refining keywords and audience segmentation.
As a result, phrase lists totaling 14,763 queries were obtained for the region where the advertising campaign was conducted:
What we did
Campaign Setup: Launched Search and Display (GDN) campaigns on Google Ads targeting 311 relevant keywords.
Keyword & Audience Management: Conducted a comprehensive analysis to select the most relevant keywords (e.g., "massage near me," "mobile massage las vegas"). A broad list of negative keywords was compiled to exclude irrelevant traffic. Geo-targeting was refined by excluding neighboring states like California, Arizona, and Utah.
Ad Copy & Creative A/B Testing: Continuously tested ad copy by unpinning headlines and descriptions, adding prices to ad titles, and creating compelling ad extensions like sitelinks with descriptions.
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Mobile massage services | SEO promotion / US
Search Engine Optimization (SEO)
This case study outlines the strategy and results of the search engine optimization project for Molfars.us, a new mobile massage service provider.
About the Client & Goals
… Company & Niche: The client is a new company offering mobile massage services in Las Vegas. Having just started its operations a few months prior, the company was taking its first steps in the business. The primary service is massage, with plans to sell related products in the future.
Target Audience: The main clientele are tourists and corporate visitors in Las Vegas for events, conferences, casino trips, celebrations (bachelor/bachelorette parties, birthdays), or business meetings. The target demographic is men and women aged 30 and above with average to high income levels.
Project Goals: The key objective was to attract customers and generate service orders through the website. This involved establishing an online presence from scratch and driving targeted traffic.
Initial Situation (as of Dec 22, 2022): The project started from a zero base. The website had no pages indexed in Google or Bing and no external backlinks. The domain was registered on September 1, 2022.
Stages of Work
Comprehensive Website Audit
An initial audit on December 22, 2022, revealed that the site was not optimized for search engines. Key issues identified were:
Technical SEO: The site had zero indexed pages, no sitemap, and no connections to Google Analytics or Google Search Console. URL structures were not SEO-friendly.
Content: Existing content required uniqueness improvements to perform well in search results. Meta tags (Title, Description, Keywords) and H1 tags were missing or not optimized.
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Lash extensions | SMM Launch / US
This case study outlines the strategy and initial results of establishing a social media presence for Lash Art Las Vegas, an eyelash extension artist, on Instagram and Facebook. The project focused on building brand awareness from the ground up and attracting a local clientele.
1. Project Description
… Client: Lash Art Las Vegas, an individual lash extension artist.
Specialization: Eyelash extensions using synthetic monofilament fibers. Key competitive advantages include high-quality, hypoallergenic materials, a guarantee of up to 3 weeks, free correction within 3 days, and proximity to the target audience. The service is priced lower than competitors.
Geography: Las Vegas, Nevada, USA.
Social Networks: Instagram, Facebook.
2. Target Audience and Personas
A detailed analysis of the niche led to the development of two key audience personas to guide content planning:
Primary Audience: Women aged 21-50 with an average to above-average income. This group values an attractive appearance and seeks high-quality, long-lasting eyelash extensions from a regular, trusted artist located conveniently near their home or work. They are also interested in correcting damage from previous cosmetic procedures. Their key locations are Las Vegas, specifically Spring Valley, downtown, Summerlin, Enterprise, and Paradise.
Secondary Audience: Women in the same demographic (21-50, average to above-average income) who require lash extension services for specific, one-time events. This includes brides, women attending important events, and professionals in the modeling, photography, or entertainment industries who need to look perfect for a special occasion.
3. Content Rubricator and Publication Strategy
A structured content plan was developed to engage the target audience and systematically build the brand's online presence.
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Dismantling and construction works | SEO promotion / Ukraine
Search Engine Optimization (SEO)
Company: LLC "MontazhBudYug".
Niche: Dismantling and construction works, rental of special equipment, processing and removal of construction waste, earthworks, landscape design.
Region: All of Ukraine (except temporarily occupied territories).
Target audience: Government institutions, individuals and legal entities, construction companies, investors, entrepreneurs aged 30 to 70 years.
…
Project goals: The main goal was comprehensive SEO promotion to attract organic traffic from the Google search engine based on key queries that correspond to the company's services.
Stages of work
Comprehensive website audit
At the start of the project (29.08.2023), a technical, commercial, and SEO audit was conducted, which revealed a number of critical issues.
Main identified problems and their solutions:
Technical errors:
Incorrect URL structure. It was recommended to change the SEO-friendly URLs for the pages based on the principle of transliteration of section names while maintaining hierarchy (for example, /services/ to /poslugi/) and set up 301 redirects.
Unoptimized robots.txt file. A recommendation was provided to update it for correct indexing.
Lack of Schema.org microdata for contact information and service pages.
Low website loading speed.
Incorrect content display on the English version of the website.
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Italian fittings | Setting up and managing Target advertising
Social Media Advertising
The company "Lux-Art" is an importer of premium segment Italian door, window, and furniture hardware. The company sells products through dealer networks and retail, and has its own showroom in Kyiv, where about 700 models are presented.
Region of operation: All territory of Ukraine, with an emphasis on Kyiv.
… Target audience (TA): Mainly B2B segment — architects, designers, furniture, door, and window manufacturers who work with the luxury segment and are ready for long-term cooperation. The TA also includes distributors and hardware stores. Age category: from 25 years.
Objectives of the advertising campaign:
Attracting new permanent clients from the B2B segment (architects, designers, manufacturers) for cooperation.
Increasing sales from the website.
Generating applications and inquiries with a desired rate of up to 50 per month.
Stimulating dialogue with potential clients through social networks and messengers.
Solution
To achieve the set goals, a strategy was developed based on detailed audience segmentation. The logic was to create separate advertising campaigns for each group of the target audience, taking into account its specific needs and motivations.
Six key segments were identified:
Reviews and compliments on completed projects 2
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Lightning fast
9 February
473 USD
Community Management/Development - FB+IG+TT+YS PART1/2
Quality
Professionalism
Cost
Contactability
Deadlines
The project was completed on time and with quality.
Jurijs S.
| Personal | Response review
20 December 2025
374 USD
Social Media Manager for Mortgage Broker (Russian & Ukrainian Audience)
Quality
Professionalism
Cost
Contactability
Deadlines
I chose Roman because he immediately stood out with his professionalism, quick response time, and clear communication. He fully handled the setup and launch of my META accounts (Instagram, Facebook, Threads) and TikTok, including audience analysis, content structure, profile setup, and visuals.
Everything was delivered on time and exactly as agreed. He was always available to answer questions and made the process smooth and stress-free. Roman is knowledgeable, reliable, and easy to work with. I’m happy with the results and look forward to continuing our collaboration.
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