Ivan Vorotnev
Offer Ivan work on your next project.
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Offer work
Kharkiv,
Ukraine
3 months 5 days back
available for hire
age 44 years
on the service 7 years
Rating
Successful projects
Average rating
Skills and abilities
Services
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Online Stores & E-commerce
from 902 USD for project
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Website Development
from 902 USD for project
Promotion
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Contextual Advertising
from 338 USD for month
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Social Media Advertising
from 338 USD for month
Writing
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Copywriting
from 113 USD for article
Portfolio
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Google Ads for a website promoting on Amazon
Contextual Advertising
Hello, friends! Today we are sharing a case study of our work with Google Ads for our client - the company "Empo," which provides promotion services on Amazon.
In one year of work, using search campaigns and Performance Max, we achieved excellent results.
… What are the results?
Number of inquiries: 519 in 1 year
Advertising budget: 57,792 UAH
Average cost per inquiry (CPA): 111.36 UAH
Campaign effectiveness (ROAS): In this case, the focus was on attracting applications rather than direct income, so ROAS was not calculated.
What did we do?
Conducted a website audit, improved page structure, and added conversions for easy tracking.
Set up search campaigns to attract customers ready to order promotion services on Amazon.
Launched Performance Max to leverage the full potential of Google Ads: from search to display networks.
Configured conversion tracking through Google Analytics, which allowed us to identify key queries, the most converting audiences, and optimize costs.
Regularly tested different ads, optimized bids, and adjusted strategies to reduce customer acquisition cost (CPA).
Conclusions
Search and Performance Max proved to be effective tools for promoting services in the Amazon promotion niche.
The cost per inquiry (CPA) at the level of 111.36 UAH confirms that the advertising campaigns were set up and optimized correctly.
Regular analysis and optimization allowed us to achieve a stable flow of applications at a reasonable cost, even with a relatively small advertising budget.
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Google advertising for an auto parts store
Contextual Advertising
Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — the online auto parts store Avtorevers. Thanks to the use of Google Shopping and Performance Max, we achieved excellent results in just 1 month!
Results
… Number of transactions: 174
Total sales amount: 159,979 UAH
Advertising budget: 7,396 UAH
Average cost per transaction: 42.51 UAH
ROAS (Return on Advertising Spend): x21.6
Key Performance Indicators
Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
159,979 UAH / 7,396 UAH ≈ 21.6
(Every UAH invested brought 21.6 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
7,396 UAH / 174 ≈ 42.51 UAH
What did we do for this?
Set up the account in Google Merchant Center, optimized the product feed, and connected dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to reach the maximum audience.
Analyzed key metrics and adjusted the bidding strategy to reduce conversion costs.
Tested different creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns focusing on popular products, reallocating budget from less effective positions.
Conclusions
The Google Shopping and Performance Max campaigns demonstrated high effectiveness, delivering excellent results with a return of x21.6.
Proper ad setup allowed us to maintain the customer acquisition cost at 42.51 UAH per transaction.
Dynamic remarketing helped bring users back and increase the share of repeat purchases.
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Google advertising for a nut store
Contextual Advertising
Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — an online store of nuts and dried fruits. In 1 month of working with Google Shopping and Performance Max campaigns, we achieved excellent results!
Results
… Number of transactions: 139
Total sales amount: 170,974 UAH
Advertising budget: 19,706 UAH
Average cost of one transaction: 141.8 UAH
ROAS (Return on Advertising Spend): x8.7
Key Performance Indicators
Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
170,974 UAH / 19,706 UAH ≈ 8.7
(Every UAH invested brought 8.7 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
19,706 UAH / 139 ≈ 141.8 UAH
What did we do for this?
Set up the account in Google Merchant Center, optimized the product feed, and connected dynamic remarketing.
Launched Google Shopping and Performance Max to attract the target audience and increase sales.
Conducted an analysis of key metrics and adjusted the bidding strategy, which allowed us to reduce the cost of conversions.
Tested different creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns by allocating more budget to popular products and redistributing less effective positions.
Conclusions
Google Shopping and Performance Max campaigns demonstrated high effectiveness, providing a ROAS of x8.7.
Proper ad setup allowed us to maintain the Customer Acquisition Cost (CPA) at the level of 141.8 UAH per transaction.
Dynamic remarketing helped bring users back and increase repeat purchases.
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Google advertising for a dishware store
Contextual Advertising
Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — an online store for kitchenware. In 1 month of working with Google Shopping and Performance Max campaigns, we achieved excellent results!
Results
… Number of transactions: 285
Total sales amount: 152,631 UAH
Advertising budget: 18,546 UAH
Average cost per transaction: 65.08 UAH
ROAS (Return on Advertising Spend): x8.2
Key Performance Indicators
Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
152,631 UAH / 18,546 UAH ≈ 8.2
(Every UAH invested brought 8.2 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
18,546 UAH / 285 ≈ 65.08 UAH
What did we do for this?
Set up the account in Google Merchant Center, optimized the product feed, and enabled dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to reach a wide audience and increase sales.
Analyzed key metrics and adjusted the bidding strategy to reduce conversion costs.
Tested various creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns focusing on popular products, while reallocating budget from less effective positions.
Conclusions
Google Shopping and Performance Max campaigns demonstrated high effectiveness, providing a good level of sales with a return of x8.2.
Proper ad setup helped reduce the customer acquisition cost to 65.08 UAH per transaction.
Dynamic remarketing allowed us to bring users back and increase the share of repeat purchases.
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Google advertising for a holiday accessories store
Contextual Advertising
Hello, friends! Today we share the results of the advertising campaign on Google for our client — an online store of gift accessories. Thanks to properly set up Google Shopping and Performance Max campaigns, we achieved excellent results in just 1 month!
Results
… Number of transactions: 707
Total sales amount: 151,590 UAH
Advertising budget: 13,631 UAH
Average cost per transaction: 19.27 UAH
ROAS (Return on Advertising Spend): x11.1
Key Performance Indicators
Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
151,590 UAH / 13,631 UAH ≈ 11.1
(Every UAH spent brought in 11.1 UAH of revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
13,631 UAH / 707 ≈ 19.27 UAH
What did we do for this?
Optimized the product feed in Google Merchant Center and set up dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to attract the maximum number of potential buyers.
Analyzed key metrics and optimized the bidding strategy to reduce customer acquisition cost.
Tested different ad variations and creatives, improving their effectiveness based on analytics.
Optimized advertising campaigns, focusing on products with the highest demand.
Conclusions
Google Shopping and Performance Max campaigns provided high advertising effectiveness with a return of 11.1.
The customer acquisition cost (CPA) was only 19.27 UAH, which is an excellent indicator for this niche.
Dynamic remarketing helped bring users back and increase the number of repeat purchases.
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Google advertising for a healthy food store
Contextual Advertising
Hello friends! Today we are sharing a case that demonstrates a year of advertising campaigns for our client – the online store for healthy food "Dobri."
We used a comprehensive approach, involving Search, Google Shopping, and Performance Max campaigns, which allowed us to achieve impressive results.
… What were the results?
Number of transactions: 2564 in 1 year
Sales amount: 1,108,421 UAH
Advertising budget: 79,242 UAH
Average cost per transaction: 30.91 UAH
ROAS: x14
Key performance indicators:
Return on Advertising Spend (ROAS):
ROAS = Sales amount / Advertising budget
1,108,421 UAH / 79,242 UAH ≈ 14.0
(Every hryvnia spent brought in 14 UAH of revenue).
Average Cost per Acquisition (CPA):
CPA = Advertising budget / Number of transactions
79,242 UAH / 2564 ≈ 30.91 UAH.
What did we do for this?
Conducted an audit of the online store: eliminated weaknesses, optimized the site structure, and made it user-friendly.
Fully set up the Merchant Center account, connected Google Analytics, and configured conversion tracking.
Launched advertising campaigns in Google Ads: search, shopping (Google Shopping), and Performance Max.
Used analytical data to optimize campaigns: increased visibility of popular products and relaunched less popular items.
Set up dynamic remarketing, which helped bring back customers and increase repeat purchases.
Conclusions
Google campaigns demonstrated high effectiveness, providing significant sales volume with a low customer acquisition cost (CPA).
The Performance Max and Google Shopping formats proved to be key tools for promoting products in the healthy food niche.
The high ROAS indicates the profitability of the advertising campaign and the correct allocation of the budget.
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Google Ads for a plumbing store
Contextual Advertising
Hello, friends! We are sharing the results of the annual advertising campaign for our client - the online store "Santehsklad," which specializes in selling plumbing and heating systems.
Using Google Search, Shopping, and Performance Max tools, we helped the client achieve impressive results.
… What are the results?
Number of transactions: 401 in 1 year
Total sales amount: 2,320,526 UAH
Advertising budget: 164,391 UAH
Average cost per transaction (CPA): 410.45 UAH
ROAS: 14.1
Key performance indicators:
Return on advertising spend (ROAS):
ROAS = Total sales amount / Advertising budget
2,320,526 UAH / 164,391 UAH ≈ 14.1
(Every hryvnia spent brought in 14.1 UAH in revenue).
Customer acquisition cost (CPA):
CPA = Advertising budget / Number of transactions
164,391 UAH / 401 ≈ 410.45 UAH.
What did we do?
Conducted a website audit, improved its usability, and added conversion elements to increase user trust.
Set up advertising campaigns in Google Search to attract hot leads based on target queries.
Launched Google Shopping to reach users actively searching for plumbing and heating products.
Used Performance Max for maximum reach through universal campaigns across all Google platforms.
Set up conversion tracking, optimized bids, and regularly tested new creatives.
Utilized analytics data to analyze the audience and enhance campaign effectiveness.
Conclusions
The campaigns in Google showed high effectiveness, providing significant sales volume at an acceptable customer acquisition cost (CPA).
The Search, Shopping, and Performance Max formats allowed us to reach different audiences, increasing sales and revenue.
A ROAS of 14.1 confirms that the advertising was set up correctly and yielded a substantial return on investment.
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Google advertising for an agricultural machinery store
Contextual Advertising
Hello, friends! Today we share the results of the annual advertising campaign for our client - the online store "Techagroland," which sells spare parts for agricultural machinery.
We used Google Search, Google Shopping, and Performance Max to improve the store's visibility and increase sales.
… What are the results?
Number of transactions: 1602 in 1 year
Total sales amount: 2,765,720 UAH
Advertising budget: 70,610 UAH
Average cost per transaction (CPA): 44.09 UAH
ROAS: 39.2
Key performance indicators:
Return on advertising spend (ROAS):
ROAS = Total sales amount / Advertising budget
2,765,720 UAH / 70,610 UAH ≈ 39.2
(Every UAH spent brought 39.2 UAH in revenue).
Customer acquisition cost (CPA):
CPA = Advertising budget / Number of transactions
70,610 UAH / 1602 ≈ 44.09 UAH
What did we do?
Conducted a full website audit, improved its structure, and added elements to increase trust.
Set up search campaigns (Search) to attract customers actively looking for spare parts for agricultural machinery.
Launched Google Shopping to reach users interested in purchasing spare parts.
Used Performance Max for maximum reach across all available Google platforms.
Set up conversion tracking through Google Analytics, allowing us to optimize bids and budget based on real data.
Conclusions
The use of Google Search, Google Shopping, and Performance Max yielded excellent results with a low customer acquisition cost and high profitability.
The ROAS of 39.2 confirms that the advertising campaigns were extremely successful.
Optimizations allowed for significant sales and profit at a moderate budget.
Activity
| Latest proposals 9 | Budget | Added | Deadlines | Proposal | |
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Connecting Google, Meta advertising
180 USD
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Audit of Meta ADS events (Pixel+API conversion), Audit of Google Merchant events
113 USD
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Google Ads
180 USD
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Search for a Google Ads specialist
226 USD
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Setting up Google Ads for the Translation Bureau
180 USD
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Google Ads to Food Supply Services
59 USD
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Where and how to play online blackjack
9 USD
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Google Advertising Advertising
68 USD
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Текст "О нас"
14 USD
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