Yana Mytskaniuk
Private message
Offer work
Chernovtsy,
Ukraine
1 year back
available for hire
age 25 years
on the service 3 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: upper-intermediate
CV
Hello, my name is Yana and I am a targetologist 😌
⠀
Having mastered the profession of a targetologist, I am ready to help bring customers to your business 🏻
⠀
How can I help
your business?
⠀
My duties:
• analysis of competitors and audiences;
• search and sorting of the target audience;
• product or service analysis;
• creating advertisements and creatives;
• development of targeting strategies and funnels;
• optimization and analysis of advertising projects after launch;
• launch of test advertising and reports on it;
⠀
I will share my work, show projects on which I have worked a lot, a lot and will continue to work📈
Skills and abilities
Promotion
-
Social Media Advertising
from 334 USD for month
Portfolio
-
400 USD Sold clothing for 500,000 UAH in a month
Social Media Advertising
Request: Increase sales
1. Achieved >500 sales per month
2. Earned 500,000 UAH per month
… 3. Advertising budget: $600
4. Average sale price $1.4
5. Average lead price $0.7
-
400 USD 18 sales totaling 146800 UAH - Hair for extensions
Social Media Advertising
Business Features Description:
Hair extension store. Previously had a target. A major downside of the page was that it participated in a giveaway. The average check is approximately 8000 UAH.
… POINT A
Number of sales - 1
Project Development Process
The previous targetologist worked on the store, averaging 1 sale per month. Before starting the collaboration, we conducted an analysis of the target audience with a detailed description of the needs of each segment, competitor analysis, outlined a promotion strategy, and a complete audit of advertising campaigns. Among the three segments, we focused more on masters who do hair extensions. Over 2 months, we tested about 30 ad groups that were launched on different sets of interests.
Point B:
- Number of sales - 18
- Profit - 146800 UAH
- ROAS % - 613
-
400 USD The beauty salon made 91 appointments in a month, investing $500.
Social Media Advertising
Request:
Increase bookings for specific services
What was done:
… - Before starting the collaboration, we had a call where we discussed the details of promotion, goals, and several stages of the strategy.
- I developed a launch strategy for targeting considering the goals and budget and created advertising creatives for the first test campaigns.
- We tested several audiences, different types of creatives, advertising goals, until we found the perfect connection that gives the best results with a minimal budget.
Effectiveness:
- Achieved: 91 bookings per month
- Advertising budget: $500
- Cost of procedures from 2000 UAH
- Average booking price $4.5
- Average application price $3.2
- CTR 1.5%
-
400 USD The beauty salon made 344 appointments in 3 months.
Social Media Advertising
Business Features Description:
Main specialization: coloristics: complex coloring techniques, airtouch, total blonde, transitioning from black.
… Where did I start?
The main goal was to increase the number of inquiries and appointments for hair coloring services. The page was promoted through targeted advertising, but the inquiries were not targeted (out of 10 inquiries, 2-3 were converted into appointments).
The advertising cabinet had already been created, but the cost per inquiry was high, so initially, we needed to reduce the cost per inquiry through a complete audit of advertising campaigns and testing different connections (audience - material - offer).
Point A (also worked with a targeting specialist)
- out of 10 inquiries, 2-3 were converted into appointments
We tested about 30 advertising layouts and various sets of interests, and in 3 months we received 633 inquiries in direct messages, with a conversion rate to appointments of 55%.
At this moment, we have 6 ad groups that consistently bring us inquiries.
In the last month, we received:
Point B:
Inquiries - 222
Appointments - 128
Cost per client - $6.72
Sales amount - $10,225
Expenses - $860.42
ROAS - 1202%
TOTAL:
Appointments - 344
Sales amount - $28,349
Spent - $2,642
ROAS % - 1072
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Setting up targeted advertising for a beauty salon in Germany
334 USD
|
|||||
|
Targeted advertising on Facebook, Instagram
334 USD
|
|||||
|
Advertising on Meta. Beauty salon
334 USD
|
|||||
|
Targetologist for photo services
334 USD
|
|||||
|
Targeted advertising
334 USD
|
|||||
|
Launching and managing advertising campaigns for a project in the auto parts niche
334 USD
|
|||||
|
Beauty project targeting specialist
334 USD
|
|||||
|
Targeting the website
334 USD
|
|||||
|
Promotion of clothing store
334 USD
|
|||||
|
Setting up two Meta advertising campaigns and promoting the post
334 USD
|
