Yana Shchurko
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Ukraine
14 days 20 hours back
available for hire
on the service 1 month 11 days
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6 USD Reels script for a nail studio: 5 mistakes in manicure care
Copywriting
Developed a script for a vertical video for Instagram Reels lasting 30-45 seconds. Format — "5 mistakes in manicure care." The script includes: a hook to grab attention, a frame-by-frame storyboard, text for overlay on the screen, a caption for the post, and hashtags. Suitable for nail studios and private manicure masters.
Reels script for a nail studio
Duration: 30-45 seconds
… Format: vertical video, dynamic, with on-screen captions
Title: 5 mistakes that ruin your manicure (and you don’t even know it)
FRAME 1 (0-3 sec) — HOOK
Visual: close-up of hands with chipped gel polish, disappointed girl’s face
Text on screen: "Does your manicure chip after a week?"
Voiceover/caption: "It’s not the master’s fault. It’s these 5 mistakes."
FRAME 2 (4-10 sec) — MISTAKE #1
Visual: girl washing dishes without gloves
Text: "Washing dishes without gloves"
Caption: "Hot water + chemicals = gel polish chips in 3 days"
FRAME 3 (11-17 sec) — MISTAKE #2
Visual: nails used as tools (opening a can, scraping a sticker)
Text: "Opening everything with your nails"
Caption: "Your nails are not a screwdriver"
FRAME 4 (18-24 sec) — MISTAKE #3
Visual: dry cuticles, lack of cuticle oil
Text: "Forgetting about cuticle oil"
Caption: "Dry cuticles = gel lifts from the base"
FRAME 5 (25-31 sec) — MISTAKE #4
Visual: girl biting her nails or picking at polish
Text: "Picking at polish when it starts to lift"
Caption: "Removing polish = removing your top layer of nail"
FRAME 6 (32-38 sec) — MISTAKE #5
Visual: girl going to different masters
Text: "Running from master to master"
Caption: "One master = stable results and healthy nails"
FRAME 7 (39-45 sec) — CALL TO ACTION
Visual: beautiful finished manicure, girl smiling
Text on screen: "Want your manicure to last 3+ weeks?"
Caption: "DM us. First visit — 15% discount"
Caption for Reels (Instagram caption):
Admit it — how many of these mistakes do you make?
Most girls are sure that their manicure chips due to "bad gel polish" or "the master’s crooked hands." But in 90% of cases, it’s about home care.
Save this post so you don’t forget. Even better — come to us, we’ll teach you how to care properly and give you a manicure that will withstand everything.
Address: [address]
Phone: [phone]
DM to book
#manicurekyiv #nailstudio #gelpolish #nailcare #manicureukraine
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7 USD Article for a perfume store blog: how to choose your fragrance
Copywriting
How to Choose Your Perfume: A Guide for Those Confused by Pyramids, Notes, and Brands
Perfume is a separate world where it's easy to get lost. On store shelves, there are hundreds of bottles, salespeople recommend the "latest and greatest," and you look at the price tag and think, "What if I don't like it?"
The good news is that you can find your scent without disappointment. You just need to know a few rules that perfumers don't always share.
… Step 1. Understand Which Family of Scents You Belong To
All perfumes are divided into groups based on their main character:
• Floral — delicate, romantic. Suitable for those who love classics and femininity. Examples: rose, jasmine, peony.
• Citrus — fresh, light, "morning." Ideal for summer and active days. Examples: bergamot, lemon, grapefruit.
• Woody — warm, deep, with character. Emphasize confidence. Examples: cedar, sandalwood, vetiver.
• Oriental (amber) — rich, sensual, complex. For evenings and special moments. Examples: vanilla, amber, musk.
• Fougere — fresh with herbal notes. A classic of men's fragrances, but some women adore them too.
Think about which description resonates the most? This is your starting point.
Step 2. Understand the Note Pyramids
The scent unfolds on the skin gradually. In perfumery, this is described as a pyramid:
• Top notes — what you smell in the first 15-30 minutes. Usually citrus or light flowers. They fade quickly.
• Heart notes — the base of the fragrance, lasting 2-4 hours. This is what makes you either fall in love with the perfume or not.
• Base notes — what remains on the skin for a long time. Often these are woody, amber, vanilla notes.
Important: never evaluate a perfume in the first 5 minutes after application. You only smell the top notes, which can differ drastically from the true character of the perfume.
Step 3. Test Properly
What NOT to do:
• Take a bottle and douse yourself from all sides
• Test 10 fragrances in one go — you will simply stop distinguishing them
• Listen only to the paper strip — on the skin, the scent can smell completely different
What to do:
• Apply the fragrance to your wrist
• Wear it for at least 2 hours
• Pay attention to how you feel with this scent — confident? happy? irritated?
Step 4. Consider the Season and Occasion
One fragrance doesn't have to be for all occasions. It's ideal to have a "wardrobe" of 2-3 perfumes:
• A light citrus or floral — for daytime, work, summer
• A deep oriental or woody — for evening, dates, winter
• A versatile medium intensity — for any occasion
Step 5. Don't Follow Fashion Blindly
Just because your friend or a famous blogger wears a certain fragrance doesn't mean it will suit you. Perfume unfolds individually on each skin due to body chemistry. What smells divine on one person may smell completely different on another.
Summary: 3 Main Rules
1. Don't rush your choice — give the fragrance 2-4 hours on your skin
2. Know your scent family — this narrows down the search significantly
3. Buy what resonates with YOU, not what the salesperson or advertisement recommends
Perfume is not just a scent. It is your style, mood, and character in a bottle. Don't be afraid to experiment, but do it thoughtfully — and your perfect fragrance will be found.
#copywriting #blogarticle #perfumery #fragrances #beauty #buyer'sguide
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2 USD Product description for an online cosmetics store
Copywriting
Matte lipstick “Velvet Touch” — shade Nude Rose
A lipstick that makes lips a stylish accent of the look. A delicate dusty pink that suits everyone — from fair-skinned blondes to tanned brunettes.
What’s special:
• Velvet texture — applies evenly, does not emphasize dryness and fine lines on the lips
… • Lasts 8+ hours — survives coffee, lunch, and even a light kiss
• No heaviness — lips do not feel “caked,” they breathe freely
• Caring formula — jojoba oil and vitamin E moisturize from within while the lipstick stays on the lips
• Cruelty-free — not tested on animals
Who it’s suitable for:
• Those looking for a universal nude shade for everyday use
• Lovers of matte textures without the “desert” effect
• Girls who want a “no-makeup” makeup look, but with an emphasis on the lips
How to apply:
Apply a thin layer on moisturized lips. For greater longevity — set with powder and apply a second layer. The effect lasts all day.
Volume: 3.5 g
Country of manufacture: Italy
Shelf life: 24 months
#copywriting #productdescription #beauty #cosmetics #lipstick #onlinestore
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3 USD Post for Instagram beauty salon: spring
Copywriting
Topic: Spring Care — How to Prepare Your Skin for the Sun
Skin After Winter: 5 Steps to Glow Before Summer
Winter has left its mark — dull complexion, dryness, first pigmentation spots? Familiar. Spring is the perfect time to "reset" your skin while the sun is still gentle.
… I have gathered the top procedures that truly prepare the face for summer.
1. Chemical Peeling
Removes all the excess that has accumulated over winter — dry flakes, dullness, post-acne. The skin becomes smooth and bright. Ideal to do in a course during spring while the sun is weak.
2. Moisturizing Injections
Skin after winter is like a sponge that has been forgotten in a closet. Hyaluronic acid restores firmness and "fullness" from within. The effect is like after a vacation.
3. Vitamin C Treatment
Brightens pigmentation spots, evens out skin tone, prepares the skin for sun rays. A must-have for spring for anyone who wants an even complexion.
4. Alginate Mask
Quick results in 30 minutes. Tightens the oval, moisturizes, makes the skin "like after 8 hours of sleep."
5. SPF Daily — Starting in April!
The most important point. Without protection, all procedures are money down the drain. The sun is already active, even when you feel cold.
To book a spring care appointment — in Direct or by the number in the header.
#beautysalon #springcare #skincare #cosmetologistkyiv #SPF
Activity
| Latest proposals 4 | Budget | Added | Deadlines | Proposal | |
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Adding cards on prom
23 USD
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Creation and filling of product cards for the online store on the Khoroshop platform.
16 USD
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Working with tables
300 USD
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Articles for marketing blog
16 USD
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