Yanis Stepanenko
Offer Yanis work on your next project.
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Offer work 
Odessa,
Ukraine
currently online
a little busy
5 Safes completed
4 months 26 days back
4 clients
5 proposals made
on the service 2 years
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: advanced
Español: elementary
Skills and abilities
Programming
Design & art
- AI Art
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Banners
from 11 USD for unit
- Icons & Pixel Graphics
- Illustrations & Drawings
- Logo Design
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Social Media Page Design
from 56 USD for project
Services
Photo, Audio & Video
Promotion
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Contextual Advertising
from 271 USD for month
- Lead Generation & Sales
- Marketing Research
- Search Engine Optimization (SEO)
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Social Media Advertising
from 180 USD for month
- Social Media Marketing (SMM)
Outsourcing & consulting
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Consulting
from 16 USD for project
Portfolio
- All works 22
- Articles & Blog Posts 2
- Banners 3
- Copywriting 2
- Marketing Research 1
- Website Development 3
- Transcribing 1
- Social Media Advertising 10
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203 USD Website for foreign language courses
Website Development
Example of a website for a German language course instructor.
#websitecreation #websitedevelopment #website #WebDesign #UXDesign #responsivedesign #corporatewebsite #landing #quiz #site #website
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203 USD Specialist's website
Website Development
ElectroMaster — landing page for electrical services.
Page for a private electrician. The goal is to convert visitors into calls or requests as quickly as possible.
… #websitecreation #websitedevelopment #website #WebDesign #UXDesign #responsivedesign #corporatewebsite #landing #quiz #site #website
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271 USD Scaling an e-commerce brand in the USA
Social Media Advertising
Scaling e-commerce in the USA (Home Gadgets Niche).
Goal: Achieve stable sales of $300+ per day while maintaining a target ROAS of over 3.0.
Results after 30 days:
• Budget spent: $3,420
… • Revenue generated: $12,654
• Total number of orders: 218
• Average order value (AOV): $58.00
• ROAS (Return on Ad Spend): 3.70
• CPA (Cost per Acquisition): $15.68
Issues and initial situation:
The client had unstable sales (ROAS fluctuated between 1.2 and 1.8). The main problem was the rapid "burnout" of creatives and high cost per click in the competitive US market. Advertising campaigns operated under an outdated interest structure that did not allow for scaling.
What was done (Strategy).
1. Creative Testing.
o Implemented a UGC content testing system (User Generated Content).
o Used the "Problem - Solution" and "Unboxing" formats.
o Identified 2 "winner" creatives that achieved a CTR of 2.4% (with an average of 1.2% in the niche).
2. Campaign Structure (Scaling).
o Transitioned to Advantage+ Shopping Campaigns for automated audience targeting.
o Utilized Broad Targeting (targeting without interests) in the USA, allowing the Andromeda algorithms to find the cheapest leads in the long term.
o Scaled the budget using vertical duplication on successful sets.
3. Funnel Optimization:
o Set up Conversions API (CAPI) for accurate event tracking.
o Added a "Frequently Bought Together" block on the Shopify site, which increased the average order value by 15%.
This case is not just numbers, but proof that the right strategy and systematic work with data yield profits even in the most competitive market in the world (USA).
If your business is stuck at a low ROAS or you are planning to scale to international markets — I know how to turn your advertising expenses into real sales.
Don't postpone profit for later. Message me privately — let's discuss your project and launch effective traffic today!
#facebookads #metaads #targeting #targetologist #digitalmarketing
#ecommerce #dropshipping #shopify #usamarket
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271 USD Selling furniture through TikTok advertising
Social Media Advertising
With a monthly budget of 124,435 UAH in TikTok Ads, it was possible to obtain 1,778 applications with an average lead cost of 69.9 UAH. The niche is online/offline furniture sales. Stable generation of inquiries, scaling without a drop in quality, and clear optimization of creatives yielded results that exceeded the client's expectations.
#TikTokAds #TikTokAdvertising #Furniture #FurnitureMarketing
#TikTok #TikTok
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68 USD One-time setup of Facebook and Instagram ads
Social Media Advertising
I was asked for a one-time setup of targeted advertising for an on-site dry cleaning service. The client needed to quickly launch a campaign — I managed it in two days. The budget for my services was 1000 UAH.
Since the dry cleaning operates on-site, we focused the advertisement on convenience — no need to go anywhere, the specialist will come himself and professionally clean everything at home. Prepared an effective offer, selected before/after photos, set up a simple lead form directly in Facebook, without redirecting to a website.
The campaign was launched and started working independently. The client did not change anything further, only accepted applications. The next month, with an advertising budget of 982 zloty (equivalent to ~10,000 UAH), we received 75 leads. The cost per lead was 13.1 zloty.
For a one-time setup — this is an excellent result. The advertising generates leads and the client already returned to me with other requests.
… Summary. The client received a working advertising system in two days. The campaign continued to run without changes, providing stable leads. After the first month, the client approached with new tasks.
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271 USD Case: how I attracted new clients to dentistry
Social Media Advertising
In this project, I worked on promoting the services of a modern dental clinic. Main areas: veneer installation, crowns, and professional teeth cleaning. The task was clear — attract new clients through Facebook and Instagram, without complex funnels and without direct website visits.
What I did step by step:
… Conducted a detailed analysis of services and target audience, developed a clear offer that immediately grabs attention.
Instead of directing traffic to the website, set up a lead form directly in Facebook — this shortened the user’s path and reduced the budget.
Launched several types of creatives: videos with the dentist, real before/after photos, and a carousel with cases.
Gathered audiences by interests (health, beauty, self-care), behavior (frequent online purchases, interaction with competitors), and geolocation — within a radius of the clinic.
Additionally tested a warm audience: people who interacted with the clinic’s Instagram profile, stories, or messaged in direct.
Results and conclusions:
Lead forms work very well for simple services like professional cleaning. Users leave an application in just two clicks.
Real photos inspire the most trust — before/after creatives gave a significantly better CTR than graphics or stocks.
By segmenting audiences and testing different creative options, it was possible to reduce the cost per lead by 28% compared to the initial attempts.
Regularly changing visuals and launching remarketing (to those who did not complete the application) allowed for stable new leads.
Recommendation:
Lead forms are a great tool for clinics offering clear, understandable services. But the result depends not just on launching ads, but on quality preparation: real visuals, a clear offer, the right audience, and continuous work on updating campaigns.
If you are interested in this strategy and want to test something similar in your niche — write to me, I’ll gladly advise or set it up.
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203 USD Promotion of job vacancies on Facebook / Instagram
Social Media Advertising
When I run job advertisements on Meta (Facebook / Instagram), I always first choose the correct category — Employment. This is important because without it, the ads may not pass moderation or may be immediately banned. Meta is quite strict about employment topics, so it's better to do everything by the rules right away. After selecting the category, of course, there are restrictions — I cannot set age, gender, income, but interests, geo, and my own audiences remain, and working with them is quite feasible.
Next, I work on the texts and creatives. Here, it is important — no discrimination. No "men needed up to 35," "only for women," or "vacancy for students." I write in a way that nothing can be criticized: briefly, to the point, with an emphasis on conditions, schedule, payment, and workplace. Only then does the ad not raise unnecessary questions on Facebook and can be launched quickly.
After preparing the content, I test several formats. Usually — Meta lead form, landing page transition, or Telegram bot. In each case, I look at the cost per application, lead quality, and conversion to calls. In the case of a bot — it is especially important that the first message is simple, clear, and immediately offers candidates to answer 2–3 basic questions.
When I see which option works better — I scale up. I connect lookalike audiences of those who have already submitted applications. This allows me not to waste the budget and to get more or less relevant candidates.
… From experience, I will say: Meta is very sensitive to everything related to employment. Just a wrong formulation — and immediately either rejection or risk of account restriction. That’s why I always work like this: correct category, transparent text, real vacancy. Only then does the advertising produce results — not just clicks, but live applications from people genuinely interested in the job.
If needed — I can do the entire cycle turnkey: from profile audit to applications. I already have established connections between creatives, audiences, and formats, and I know what works in the fields of warehousing, construction, seasonal work in Ukraine and the EU. I test everything and measure by numbers — lead cost, response rate, budget efficiency. So — contact me!
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176 USD Creation of a website for a psychologist
Website Development
Developed an elegant one-page website for a psychologist in the Editorial Sanctuary style, using a light pastel color palette and refined typography Cormorant Garamond and Manrope.
Set up mobile responsiveness.
… Designed and configured the main sections of the page: hero with a booking button, "About Me" block, "My Approach," "Services," and contact section.
Implemented a bilingual system UA/RU with a switch in the navigation, automatic browser language detection, and user choice retention.
Integrated functional buttons for communication via Telegram and links to social media Instagram, Facebook.
Set up a horizontal carousel for the testimonials section, adding navigation arrows and auto-scroll with a pause on hover.
Integrated Google Maps with a location marker.
#websitecreation #websitedevelopment #website #Web-design #UXDesign #responsivedesign #corporatewebsite #landing #quiz #site #website
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271 USD 18.12 UAH for the initiated correspondence from targeted advertising
Social Media Advertising
Project: launching targeted advertising for an online service in the field of esotericism.
Goal: attracting new clients through Facebook and Instagram by precisely targeting the interested audience.
Results.
1800 applications from potential clients.
… Average cost per application in the last month — only 18.12 UAH!
The project is successfully ongoing, advertising has been scaled.
What has been done.
A deep analysis of the audience has been conducted and its main needs identified.
Advertising creatives have been developed that build trust and motivate action.
Several segments of the target audience have been tested to increase effectiveness.
The advertising budget has been optimized for maximum ROI.
Why work with me?
Flexible approach to any niche.
Rational use of the budget to achieve the best results.
Continuous monitoring of advertising and quick adjustments to improve conversion.
Ready to attract more clients? Launch advertising that works. Write to me – we will discuss your project.
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203 USD Promotion of a beauty salon through targeted advertising
Social Media Advertising
The main goal is to increase the number of clients through targeted advertising on Instagram.
Analysis of current clients: key demographic characteristics of clients have been identified (age, gender, location). Defining the target audience: women aged 25-45 living within a 5 km radius of the salon, interested in beauty and self-care.
Creation and setup of advertising campaigns. Targeted advertising campaigns set up with a targeting radius of 5 km around the salon. A pixel has been installed on the salon's website to track conversions and user behavior. Short videos (15-30 seconds) were used, showing the service delivery process and "before and after" results, including client testimonials and promotional offers. Retargeting has been set up for website visitors and users who interacted with previous ads.
Result. The average cost per message was $2.2. The total number of messages per month was 54. The number of bookings increased by 35%, exceeding the initial goal due to an effective advertising strategy. The advertising campaign reached a large number of new users, increasing the salon's recognition in the local community.
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180 USD Promotion of a psychologist on Instagram and Facebook
Social Media Advertising
Project description. A psychologist from Kyiv, specializing in stress and anxiety management. Target audience - people aged 25-45 living in Ukraine who are interested in improving their mental health. Promotion goals: increase the number of messages from potential clients, attract new clients for consultations.
Promotion strategy. Content plan: 3 posts per week on Instagram and Facebook. Content includes motivational quotes, educational videos, client testimonials. Advertising campaigns: targeted ads on both platforms using Facebook Ads Manager. The advertising is aimed at increasing the number of messages. Audience engagement: responding to comments and messages, conducting live streams to address followers' questions. The advertising budget was $10 per day (a total of $600 for two months). The cost per lead was $1.9, and the return on advertising investment (ROMI) was 1:3.45.
Conclusions. Promoting the psychologist on Instagram and Facebook to increase the number of messages through targeted advertising and active audience engagement proved effective. Regular content updates and analysis of the effectiveness of each campaign helped optimize results and achieve a significant increase in the number of messages and new clients.
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203 USD Promotion of a nutritionist on Instagram and Facebook
Social Media Advertising
Promotion of a nutritionist on Instagram and Facebook.
Client and goals: the client is a nutritionist specializing in personalized meal plans and a healthy lifestyle. Goals: attract new clients for individual consultations and programs, increase the number of followers, increase audience engagement (likes, comments, saves).
Target audience analysis: the main audience is women and men aged 25-45 living in cities of Ukraine and interested in health, fitness, and proper nutrition.
Content strategy. Informational content: posts about proper nutrition, health tips, recipes. Engaging content: polls, quizzes, challenges, live Q&A sessions. User-generated content: client testimonials, before/after results. Entertaining content: light and positive posts related to health and nutrition.
… Visual style and branding: bright and appealing food images. A unified style for post design, logo, and brand colors.
Promotion. Targeted advertising: launching ad campaigns based on the interests and behaviors of the target audience. Use of formats: carousels, videos, stories.
This case demonstrated how a systematic approach to social media promotion, the use of targeted advertising, and a clear content strategy can significantly increase the number of followers, enhance engagement levels, and boost the number of clients, even with a limited budget.
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271 USD Online personal consultation service
Social Media Advertising
Project: advertising for an online service in the consulting services niche.
Goal: attracting new clients through Facebook and Instagram with clear targeting of the interested audience.
Results:
Developed an effective advertising strategy that brought in 240+ applications in less than two weeks.
… The average cost per application was 21 UAH, which significantly exceeded the client's expectations.
Currently, we continue to collaborate.
What was done:
Conducted an analysis of the target audience and identified the key needs of potential clients.
Created attractive advertising creatives using simple visual elements and texts that evoke trust.
Set up advertising for several audience segments, including those looking for unique online services.
Benefits of collaborating with me:
Flexible approach to any niche.
Budget optimization to achieve maximum results.
Constant monitoring of effectiveness and making adjustments to increase conversion.
Want to attract new clients? Contact us for professional advertising that sells!
#facebook #instagram #target #targeting #leads
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Creative on the theme of Black Friday
Banners
During the creation of this creative, I focused on a luxurious visual aesthetic that corresponds to the theme of Black Friday. I placed the main emphasis on the text "Black Friday Sale 50%", using a dynamic font and a deep black background with golden accents. Guided by the goal of attracting maximum attention to the discount, I aimed for the design to look striking and professional while remaining easy to perceive.
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Creative on the theme of Black Friday
Banners
I created this creative for Black Friday, focusing on minimalism and elegance. The main idea was for the text "Black Friday Sale 50%" to immediately grab attention without distracting the viewer with unnecessary elements. I was guided by the principles of modern design: a clean background, contrasting colors (black, white, and gold), and clear typography. My goal was to create a stylish and eye-catching layout that effectively communicated information about the sale.
Reviews and compliments on completed projects 5
8 January
180 USD
Introduction of advertising in TikTok
Quality
Professionalism
Cost
Contactability
Deadlines
I recommend) It tracks the budget quality and the trend of creative exhaustion as well as many useful tips)
Aleksandr L.
| Personal | Response review
16 November 2025
180 USD
Need help with scaling advertising on Instagram and Facebook
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is great) Agreements are clearly fulfilled) Thank you very much for the cooperation
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6 September 2025
90 USD
Set up targeting that brings real responses
Quality
Professionalism
Cost
Contactability
Deadlines
The project has been completed. The set goals for responses have been achieved.
13 May 2025
45 USD
SMM-audit, Instagram-strategist, Targetologist
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for setting up the advertisement, we will try to work further.
22 October 2024
11 USD
Write a thank-you post
Quality
Professionalism
Cost
Contactability
Deadlines
Мені дуже сподобалось працювати з таким компетентним спеціалістом.
Задав правильні запитання, щоб максимально зрозуміти бажання клієнта.
Робота була дуже швидка і практично без правок. Дуже рекомендую даного спеціаліста!
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