Yuliia Ponomarova
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Kyiv,
Ukraine
10 months 23 days back
available for hire
on the service 1 year
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English: intermediate
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100 USD FLOWER MARKET LOGO
Logo Design
Logo for a flower shop, with the possibility of creating a complete branding identity for the flower shop if desired.
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Rebranding LOVESPACE
Logo DesignThis is a project that from the very beginning had a deep mission — to shape a healthy sexual culture in Ukraine. To be a space without shame. Without pressure. Without taboos.
And my main task as a designer was not just to “modernize” the visual style, but to visually convey this mission. Through color, shape, typography, rhythm.
When we just started working on the update, I returned to the very heart of the brand. To its character.
… And I formed five key traits that became the foundation for all decisions: organic, modern, aesthetic, friendly, and weightless.
These are not just nice words. These are emotions we want people to feel when they encounter LOVESPACE.
And it is these traits I transferred into the new identity.
Let's start with the logo.
We updated the logo, making it flexible, light, simple — but not simplified.
We have two variations — horizontal and vertical. This allows the brand to adapt to any formats — from packaging to social media posts.
Font — Greenwich — modern but human.
It maintains form but does not pressure.
It is clear but open. That is exactly how the brand’s voice should be.
Now about colors.
We worked a lot with shades, seeking a balance between corporeality, tenderness, and dignity.
LOVESPACE brand — it’s not just about sexuality. It’s about body acceptance. About experience. About freedom.
Therefore, the palette is soft, flesh-pink, with delicate gradients.
These are not colors of aggressive attention. These are colors of trust.
Gradients in the identity are not accidental — they symbolize transition: from shame to openness, from silence to dialogue, from “can’t” to “why not?”
Special attention — visual communication.
We moved away from the standard model of “banner + discount + loud text.”
LOVESPACE speaks differently.
Our posters and social media — they are a language of tenderness. They are a pause in the feed. They are images that do not shout but breathe.
We work with air, emptiness, bodies — but not as objects, rather as carriers of feelings.
We create space not only in the name but literally — in every layout.
Typography in posts and posters is thought out to the smallest detail:
— where the font should be the voice,
— where — the touch,
— and where — just silence and let the image say more.
For me, this branding is not just a system of visual elements.
It is a complete language.
The language of a brand that has grown. That has matured enough to be confident, calm, and very honest.
A language that respects everyone — regardless of experience, gender, body, or boundaries.
And finally.
This branding is not about trends.
It is about longevity.
About a visual culture that will be understood in a year, in five, in ten.
Because as long as there are topics we are afraid to voice — there will be a need for LOVESPACE.
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33 USD Presentation
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