Yuliia Paliienko
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Skills and abilities
Programming
Services
Promotion
Portfolio
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User Onboarding Funnel & Time Analysis
Marketing ResearchInteractive dashboard in Tableau that shows the user journey from registration to first payment.
Tracks conversion at each stage and the average number of days between stages.
Allows identifying "bottlenecks" in onboarding and improving user engagement.
… Tools: Tableau, SQL, Google Sheets
Key metrics: conversion by stages, average number of days to each step, user drop-off points.
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Delivery Time Analysis Dashboard
Marketing ResearchThe dashboard is created in Tableau for analyzing delivery times by order types and regions. It displays the average delivery time by shipping mode, the distribution of orders by days, and a map of states with the average delivery time. It has interactive filters by segment, delivery mode, and date.
Tools: Tableau, Google Sheets
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Metrics 2022 — Subscription Business Dashboard (Tableau)
Databases & SQLInteractive dashboard created in Tableau that displays key business metrics for 2022:
MRR (Monthly Recurring Revenue) — monthly revenue from subscriptions
… Churn / Expansion / Contraction / New MRR — dynamics of customer growth and churn
ARPPU (Average Revenue Per Paying User)
Paid Users Trend
Revenue Churn Rate
Key features:
Filters by age groups, language, and period
Comparison of MRR growth and contraction metrics
Visualization of trends by month in the form of line and combined charts
Analytics of MRR changes showing positive (Expansion) and negative (Churn, Contraction) impacts
Tools:
Tableau, Google Sheets, SQL (data preprocessing)
Result:
The dashboard allows for quick assessment of revenue stability, tracking customer retention metrics, and making decisions on optimizing the subscription business model.