Viktoriia Zinchenko

Offer Viktoriia work on your next project.

Cherkassy, Ukraine

1 day 12 hours back

available for hire

age 33 years

on the service 3 months 23 days

Rating

Successful projects

Average rating

Rating

Contextual Advertising

415 place out of 1210

Social Media Advertising

376 place out of 1657

Language proficiency level

Skills and abilities

Promotion

Contextual Advertising
from 180 USD for project
Email Marketing
from 135 USD for project
Marketing Research
from 135 USD for project
Social Media Advertising
from 180 USD for project

Portfolio

338 USD
Google Ads. Niche - furniture for children/furniture for home

Contextual Advertising

Case: Google Ads for an online furniture store (Horoshop)

Niche: furniture for children and home
CMS: Horoshop
… Work period: 6 months
Format: launching Google Ads from scratch

Starting situation
The store already had experience with advertising; however, after the collaboration ended, the previous contractors did not return the advertising account to the client.

As a result, the project had to be launched completely from scratch with the setup of all marketing services (Google Ads, Merchant Center, GA4, GTM)

Project KPIs
- stable sales generation
- advertising purchase value of 300,000 UAH/month
- ROAS 13+

What was done on my side
- Creation and setup of marketing services (Google Ads, Merchant Center, GA4, GTM)
- Setup and verification of the correctness of purchase tracking
- Optimization of the product feed
- Development of the advertising campaign structure based on product categories, dividing into top products and low-margin products. This allowed for flexible budget management, scaling profitable positions, and separately working with weaker products.
- Launching Shopping and Performance Max
- Regular optimization of bids and budgets
- Scaling effective product groups

Results after 6 months
- Expenses: 231,294 UAH
- Purchases: 880
- Average purchase cost: 262 UAH
- Revenue from advertising: ~4,002,526 UAH
- ROAS: 17.3
- CR: 5.7%

Summary
The project was successfully launched from scratch and brought to stable sales. KPIs were exceeded, and a scalable advertising structure was formed with the potential for further growth without loss of efficiency.
338 USD
Development of a website on the HOROSHOP platform (HOROSHOP)

Online Stores & E-commerce

What has been done
1. Design and visual part
- Adapted Horoshop template to the brand.
- Customized color scheme, fonts, and banners.
… - Designed the main page with a focus on key categories.
- Developed custom HTML blocks on the main page (including the "About Us" block).

2. Catalog and product part
- Developed the site structure and created category pages.
- Completed product import.
- Customized blocks for "New Arrivals," "Promotions," "Recommended."

3. Technical settings
- Connected payment systems.
- Configured delivery methods.
- Integrated Google Analytics and Google Tag Manager.
- Set up e-commerce events and goals.

4. UX and trust
- Added blocks highlighting the store's advantages.
- Designed delivery and return pages.
- Optimized the mobile version.

5. Preparation for advertising
- Configured Google Merchant Center, successfully passed moderation.
- Prepared product feed.
- Verified the accuracy of transaction transmission.
- Two weeks after creating the Merchant Center, the account was blocked due to "Misleading."
A site audit was conducted, recommendations for addressing violations were prepared, and necessary changes were made.
After a re-check, the Merchant Center was successfully unblocked.

- The project is prepared for launching Google Ads (Search / Shopping / PMax).

Result

A fully ready-to-launch and scale online store with accurate analytics and prepared infrastructure for generating sales.
338 USD
Launching advertising from scratch in the perfume niche for consumption

Contextual Advertising

Original Perfume Store
The assortment includes both full-size bottles and samples

A successful advertising launch from scratch was conducted on Khoroshop
… The work included:
1. Creation of all marketing services and their setup (Google Analytics, Merchant Center, Google Ads)
2. Receiving an advertising bonus from Google in the amount of 16,900 UAH
3. Assistance in optimizing the website and improving product cards
4. Development of the structure of advertising campaigns with segmentation by price
5. Launching advertising campaigns and their optimization
6. Scaling advertising campaigns without losing effectiveness by:
- reallocating budgets to more effective campaigns
- targeted optimization at the product level (distribution by margin)
- launching additional campaigns with feed duplication

Result:
Ensured a continuous flow of orders for the new online store
Sales volume growth from 0 to 800,000/month in 5 months
ROAS growth from 4.3 at the start to 10.24 due to successful optimization
Increase in average check from 1,120 UAH to 2,100 UAH

Activity

Latest proposals 3	Budget	Added	Deadlines
Create an account and set up Google Shop for 79 products on the website created on WordPress. 90 USD	90 USD	18 Feb	14 days
Setting up and Removing Restrictions on Google Merchant 90 USD	90 USD	18 Feb	30 days
Launch and complete management of Google Ads advertising 180 USD	180 USD	17 Feb	30 days