Senior Performance Marketer (Sales-Driven Lead Gen Funnels)

‼️ We only review applications that follow the exact format hiring instructions.

🚫  Direct outreach to agency executives or team members via any business or social platforms will immediately disqualify your application.

How to Apply

Step 1 — Label Your CV/application with this exact subject line:

Full-Funnel Revenue Performance Marketer (Sales Accountability) | [Full Name] | [City, Time Zone] | Code 413

Step 2 — Attach One File Only

Attach your CV/application as a single PDF named: Last_First_Elevarus_PerformanceMarketer.pdf

Step 3 — Include the Following in the Body of the Email (in this exact order):

A) 2–3 sentences on one of Elevarus’s 4 E’s

• Start your first sentence with the "E" you chose (e.g., “Execution: …”).

• Total length: 40–75 words.

• No bullet points.

B) Two paragraphs on your experience

Paragraph 1: Your most successful campaign

– 120–180 words

– Include: channel(s), monthly budget, KPI target, final result, and one lever you’d scale again.

Paragraph 2: Your worst campaign

– 120–180 words

– Include: the mistake, the early indicator you missed, how you corrected the course, and the control you would add next time.

C) Tooling & Tracking

– Write one short sentence listing the top 3 tools you used in production for lower-funnel optimization

(e.g., “Everflow, PostHog, server-side GTM.”)

D) Dashboard Links

– Provide 2 view-only links to dashboards or reports you built (redact sensitive data if needed).

After each link, add one sentence describing your specific contribution.

E) 30 Words or Fewer

– Name your favorite direct-response marketer and explain why.

F) Social Profiles

– Include your LinkedIn profile and/or any relevant social handles (Instagram, Facebook, TikTok, etc.).

About Elevarus

Elevarus is a performance marketing agency built to scale businesses in high-intent, regulated verticals. Our culture is anchored in the 4 E’s: Execution • Example • Embrace • Excellence

We move with urgency, think independently, and reward operators who take full ownership.

We value ownership, judgment, and people who take responsibility for outcomes. We reward operators who think like owners. If you do not possess a growth mindset, we will not be a fit.

What This Role Owns

This role owns paid media and funnel performance in sales-driven environments where success is measured by revenue outcomes, sales conversion, and lead quality — not cheapest CPL or bulk form fills.

This role exists to improve sales performance, not to flood call centers with low-intent leads.

How You’ll Be Expected to Think

You will be expected to balance:

• Creative judgment and behavioral psychology

• Economic reality and downstream outcomes

• Scaling winners while knowing when to slow or pause “working” traffic due to quality degradation

In lead generation, the math has to math — even when attribution is imperfect and signals are delayed.

Domain Experience:

Deep, hands-on experience in pay-per-call / pay-per-lead environments across regulated verticals such as Home Improvement & Repair Services, Financial Services, Health & Life Insurance, Medicare, or similar (Legal, Financial Services, Saas). 

What You'll Do

Full-Funnel Strategy & Offer Development

• Architect TOF → MOF → BOF funnels aligned to audience psychology and economic constraints

• Partner with leadership to refine offers, value propositions, and friction points

• Test angles, hooks, and offer variants based on behavioral and performance data

Creative Strategy Collaboration

• Work with creative team on briefs, angles, messaging frameworks, and UGC concepts

• Translate emotional drivers into scalable creative systems

• Lead structured creative testing and iteration cycles

CRO, Landing Page Optimization & Experience Design

• Identify funnel leakage through CVR, lead-to-call rates, form abandonment, sales feedback, disposition drift, and ad-level signals

• Work with dev team to run hypothesis-driven tests on landing pages

• Own funnel-level performance, not just campaign metrics

Lead Quality, Sales Feedback Loops, and Downstream Metrics

• Build tight feedback loops with sales teams or call centers across contact rates, transfer rates, and CPL-to-CPA efficiency

• Optimize audiences, creative, and funnel flow based on downstream insights, not vanity metrics.

• Prioritize revenue quality and lifetime value

Lifecycle & Retargeting Architecture

• Design multistep retargeting sequences and nurture flows

• Integrate email/SMS lifecycle insights to strengthen warm-stage conversion paths

• Recommend improvements tied to user behavior and intent

Tracking, Attribution & Pattern Recognition

• Own tracking across Everflow, UTMs, CRM, GA4, pixels, and analytics tools

• Identify anomalies, signal loss, attribution gaps, and data discrepancies; resolve them proactively

• Use pattern recognition to anticipate performance shifts before they materialize

Optimization, Scaling & Judgment

• Monitor performance dashboards and act decisively in real time

• Scale winning components and eliminate inefficiencies quickly

• Ensure testing ladders into repeatable, scalable performance systems

• Demonstrate judgment in slowing or holding “winning” campaigns when downstream risk appears

Cross-Functional Leadership

• Lead meetings across creative, tracking, CRO, and dev to get funnels live fast and iterate continuously

• Communicate insights clearly to clients and internal teams

Who You Are

You bring 4+ years of full-funnel performance marketing experience, deep experience in pay-per-call / pay-per-lead verticals, strong analytical and pattern-recognition skills, and the ability to design creative strategies rather than simply request assets.

You have hands-on experience with Everflow, Hotjar, PostHog, GA4, and live dashboards, experience driving traffic to comparison or review-based funnels, a strong understanding of attribution modeling and signal loss, and high ownership, urgency, clarity, and cross-functional communication skills.

You are a systems thinker who sees beyond ads, commercially minded and obsessed with ROI, comfortable making decisions before certainty, and you treat client budgets like your own retirement account.

What We Expect From You

We expect you to think like an owner, contribute to strategy, challenge assumptions, and participate in decisions that affect revenue, not just campaigns. When you demonstrate sound judgment and deliver results, you earn trust, autonomy, and increased influence.

You will work closely with a team of high-performing operators who live by Elevarus’ 4 E’s: Execution, Example, Embrace, and Excellence. This is a team that values competence, accountability, and forward momentum. We move fast, we learn quickly, and we expect people to take responsibility for outcomes.

This role is for someone who wants to be part of a growing team and be rewarded accordingly: through performance-based bonuses, increased scope, direct access to leadership and mentors, and the opportunity to grow alongside the business.

If you are motivated by ownership, learning, and impact (not just task completion), you will thrive here.

Compensation

Compensation includes a competitive base salary + performance-based bonus across pertinent business units.

You are expected to be available to work in PST timezone.