Creating a company for selling tires and rims in Prague, Czech Republic.
Objective: Conduct a detailed analysis of competitor websites in the tire and rim sales niche to assess their strengths and weaknesses in order to create a competitive and unique website.
Scope of work: 10 company websites.
Main steps:
- Analyze the structure, design, functionality, and content of their websites.
- Provide recommendations and conclusions.
What to analyze:
Website structure: Homepage, product catalog, product card, order placement, delivery methods, payment methods.
Design and usability: Navigation, loading speed, responsiveness (desktop/mobile version).
Content: Quality of product descriptions, availability of filters (by size, brand, price), reviews.
Functionality: Search (responsiveness of search to queries, including typos, etc.), product comparison, calculators (for example, tire selection by car).
Purchase process: Ease of order placement, payment methods, delivery, return conditions.
Additional services: Promotions, tips, blog, customer support.
Customer interaction: Check for the presence of an online chat, availability of FAQ.
Advertising campaigns: Research what advertising channels competitors use (Google Ads, social networks), their main focuses.
Loyalty programs: Check if there are programs for regular customers, bonuses, or discounts.
Analysis goal: identify the strengths and weaknesses of competitors and provide recommendations for creating a new website.
Propose price and deadlines.
