API integration of events on Facebook with transmission to Telegram using the CRM service make.com
Traffic will come through the lead form, and we need to send Facebook information about the people who came to us for an interview (sales among leads), so that it can optimize more effectively.
This means that Facebook needs to receive information about those people who came for the interview; we will mark them ourselves. There are leads that will submit an application on the lead form, and they will be marked as 1 lead, but we also need to set up the Conversions API among all these leads to send through make.com the leads that will reach us for an interview, meaning to transmit sales. We also need to duplicate this information in Telegram.
We need to set up the Conversions API (CAPI) — a tool for transmitting data directly from your server to Meta — for leads, which allows the system to optimize advertising not just for those who filled out the form, but for those who actually made a purchase in your business.