We are looking for an experienced Head of Marketing / lead generation specialist who can help organize a full-fledged lead generation system for the website https://evocommerce.net/ua/
Evoсommerce is a platform for creating B2B portals, B2C online stores, updating outdated e-commerce projects, transitioning from SaaS solutions, and developing a partner network.
We need a specialist who can not just "launch ads," but analyze the current situation, formulate a clear marketing proposal, set up the lead generation funnel, and implement the process according to the technical task https://docs.google.com/document/d/1HtAKqtYSA7fLTnpBGSoHmxudKyV-E6kIjDPepWHHlY0/edit?usp=sharing.
Main Tasks
Lead generation needs to be organized in the following areas:
creation of new B2C online stores;
updating outdated online stores;
transitioning from SaaS platforms to proprietary e-commerce solutions;
creating B2B portals for wholesale trade;
attracting partners to collaborate with EvoCommerce.
Additionally, it is necessary to:
analyze the website and landing pages;
analyze the current application funnel;
check existing Google Ads campaigns;
propose a PPC advertising structure;
organize targeted advertising;
set up analytics, events, and conversion tracking;
assist with the logic of lead transfer to CRM;
monitor the quality of lead processing by sales managers;
develop a reporting system for leads, channels, and the sales funnel.
Expectations from the Specialist
We need a specialist with solid experience in B2B / IT / e-commerce / digital lead generation, who has practical knowledge of Google Ads, Meta Ads, remarketing, CRM funnels, analytics, and lead quality control.
Important