Niche: drilling wells for water
🎯 Goal
Conduct an audit of the landing page for the service drilling wells for water and provide clear, practical recommendations on how to:
increase the number of applications
make the offer understandable for private clients
form a strong unique selling proposition (USP)
correctly use social networks relevant to Ukraine
prepare the page for advertising
1️⃣ Target audience and offer
Analyze:
the main target audience (owners of private houses, summer cottages, plots)
key fears:
“there will be no water”, “they will deceive with the price”, “they will damage the plot”, “long wait”
motivations: speed, water guarantee, clear price, experience
Result: a brief description of the target audience + key triggers.
2️⃣ USP
It is necessary to:
analyze the current offer
propose 1 main USP + 2 alternatives relevant to the niche
examples of USP directions:
Result: ready formulations of the USP for the website.
3️⃣ First screen
Check:
whether it is clear within 3–5 seconds that this is well drilling
whether the geography of work is visible
the headline, subheadline, CTA
whether the first screen inspires trust
Result:
2 options for the first screen (texts).
4️⃣ Landing page structure
Evaluate:
the logic of blocks for a local service
where maps, work stages, guarantees are needed
where to repeat the CTA
Result: a list of changes by blocks.
5️⃣ SOCIAL NETWORKS (MANDATORY)
The freelancer independently determines, even if the client does not know:
which social networks are key for Ukraine in the drilling niche
(usually Instagram, Facebook, Telegram)
which of them should be HIGHLIGHTED LARGE as main trust points
where exactly to place them on the landing page (first screen, trust block, footer)
how to use social networks:
Result:
clear recommendations with priorities.
6️⃣ Buttons and applications
Check:
button texts (not abstract)
the number of buttons
the application form (minimum fields)
alternatives: call, messengers
Result: what to change to increase applications.
7️⃣ Trust
Evaluate:
Result: what to add or strengthen.
8️⃣ Design and mobile version
Check:
readability on mobile devices
whether blocks are overloaded
correctness of adaptation
Result: a list of UX errors (without redesign).
9️⃣ Format of the result
The freelancer must provide:
