Audit and optimization of Google Ads (2 campaigns, B2B, IT services)

Task: Audit and Optimization of Google Ads (2 campaigns, B2B, IT services)

We are KEY4, a Ukrainian company that provides IT services for businesses.

We need a specialist for the audit and optimization of two advertising campaigns in Google Ads. The goal is to increase the Quality Score of keywords to 7+.

📌 What needs to be done:

• Conduct an audit of two active campaigns (current average QS: 3–7).

• Identify problem areas that lower the Quality Score.

• Propose and agree with us on improvement options.

• Implement changes:
   ▫️ editing campaigns or complete recreation
   ▫️ possible creation of a new advertising account
   ▫️ if necessary — specifications for improving the landing page
  
  

💡 Conditions:

• Complete freedom of action within the agreed changes.

• Work for results: Quality Score 7+.

• Deadline: up to 1–2 months, we can close it faster if there are results.