Audit of the current ASO and addition of new localizations for the application

Project Description:

It is necessary to conduct an audit of the current ASO (App Store Optimization) for a mobile application in the Health & Fitness category and prepare ASO optimization for new localizations.

Project Goal:

Increase organic traffic and the app's position in the App Store search by improving metadata and expanding localizations for countries with the highest potential for organic growth.

What needs to be done:

1. Conduct an analysis of the current ASO (main localization - English, USA).
2. Prepare recommendations for improving the title, subtitle, description, keywords, and visuals.
3. Set up and optimize cross-localization for the USA (using additional languages).
4. Prepare localizations for:
   • Canada 🇨🇦
   • United Kingdom 🇬🇧
   • Germany 🇩🇪
   • France 🇫🇷
5. Analyze the market and suggest additional countries with low competition and high potential for organic traffic.
6. Compile a table of relevant key queries (by country and priority).
7. If necessary, optimize visual elements (icon, screenshots, App Preview).

What is important:

• Experience with ASO for the App Store (iOS).
• Proficiency in tools: AppTweak, MobileAction, ASOdesk, Sensor Tower, etc.
• Experience in competitor analysis and identifying countries with a favorable low competition / high organic potential ratio.
• Ability to work with cross-localizations for the USA.

Success Criteria:

• Improvement in positions for key queries.
• Increase in organic installs.
• Report with recommendations and audit results (in table/presentation format).