Alexander, you have a typical situation here where Shopify Markets splits the business into two markets, but tracking behaves like a single system, causing data to diverge across channels.

From the description itself, it is clear that the problem is not the absence of purchases, but rather a break in the event tracking chain between domains and advertising systems, especially in the Czech market.

I would start by checking the entire event chain for each market separately: how the purchase event flows in GA4, how it is passed to Google Ads and Meta, and whether there are differences in triggers between origamiart.sk and origamiart.cz. I will also check if user and session identifiers overlap between domains within Shopify Markets.

Next, I will verify the domain settings in Google Tag Manager / Shopify Customer Events, as well as the configuration of the Meta Pixel (especially event deduplication and domain matching). In such cases, one country often works "cleanly," while the other partially loses attribution due to cross-domain transitions or incorrect event binding to the market.

Finally, I will reconcile actual orders in Shopify with what is actually going to Ads Manager, and localize the point of loss: browser, GTM, pixel, or Shopify Events API.
…
In terms of volume, this usually takes 10-12 hours of work, depending on how deeply the event history and advertising account settings need to be investigated.

Could you let me know if GA4 and GTM are set up separately for each domain, or is a single container used for both markets?

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hello

✅ Complete Shopify Markets conversion tracking audit
✅ Check Google Ads, Meta Pixel/CAPI, GA4, and Shopify settings
✅ Analyze Slovakia vs Czech tracking differences
✅ Identify where purchase data is being lost
✅ Fix tracking issues and improve attribution accuracy
✅ Provide clear report with recommendations

… Experienced with Shopify multi-market tracking and ready to start.

Hi,

I can audit your Shopify Markets tracking setup and identify where conversion data is being lost. I’ll review Google Ads, Meta Pixel/CAPI, Shopify settings, domains, feeds, and checkout tracking for both Slovakia and Czech markets, then provide clear findings and fixes to improve purchase attribution.

Experienced with Shopify, GA4, Google Ads, Meta tracking, and multi-market setups. Ready to start
Freelancehunt

Hi
I can audit your Shopify Markets setup and troubleshoot Google Ads & Meta conversion tracking for both domains. I'll identify where purchase data is being lost compare Slovakia and Czech market configurations and provide actionable fixes to improve attribution accuracy.
Freelancehunt

Hello,

I can help you conduct a complete audit of your Shopify Markets conversion tracking setup for both Google Ads and Meta Ads. I will review the entire tracking chain, including Shopify Markets configuration, Google & YouTube integration, Meta integration, MultiFeed setup, pixel/tag implementation, attribution settings, and cross-domain tracking to identify where and why conversion data is being lost for the Czech market.

After the audit, I will provide a detailed report with findings and recommendations to ensure accurate purchase tracking across both domains.

I would be happy to discuss the project further and review your current setup.

Here are a few examples I recently created.
… https://www.allbirds.com/ ..(Shopify)
https://www.pipsnacks.com/ ..(Shopify)
https://www.taylorstitch.com/ ..(Shopify)
https://sokoglam.com/ ..(Shopify)
https://www.missouriquiltco.com/ ..(Shopify)
https://custo.com/es/10-mujer ..(Shopify)
https://ratiocoffee.com/ ..(Shopify)
https://jtcoffee.com/ ..(Shopify)

I already have a practically ready similar solution for auditing the connection between Shopify, Google Ads, and Meta, which can be quickly adapted for your two markets and address the issues step by step... I'm here to help ))
Cost - 800 USD.
Timeline - 5 working days.
This estimate includes an audit of the entire chain from the domain and Shopify Markets to purchase events, feeds, pixels, advertising goals, and primary fixes that can be made without major store overhauls.
AI is useful here not for magic, but for reconciling orders, advertising events, and discrepancies between Slovakia and the Czech Republic using a clear table of reasons.
Look, there's a nuance - from the public part, it is already clear that sk and cz operate as different markets of one Shopify store, so we will look for losses not in one place, but along the chain domain - market - feed - consent - pixel - purchase goal - attribution.
I need access to Shopify, Google Ads, Merchant Center, Meta Business, Events Manager, MultiFeed, and GA4, if it is used.
An important question - are purchases from the Czech Republic currently going to a separate Google Ads goal or imported from Shopify or GA4?
Another question - is the Meta Pixel and CAPI set up the same for both markets, or does the Czech Republic only operate through browser events?
… Similar cases in meaning:
- https://business.ingello.com/prime-eva - e-commerce, products, integrations, and accounting processes
- https://business.ingello.com/eva - retail, marketplace analytics, and data reconciliation
- https://business.ingello.com/vorfahr - an indirectly similar example in SaaS, automation, and integrations
The main page for our profile on the exchange - https://systems-fl.ingello.com
After the audit, we will provide a short report with the reasons for the losses, a list of corrections, and a priority of actions, so as not to treat symptoms instead of the source of the problem.

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Good day. The difference in conversion tracking is a classic technical error when splitting markets across different domains in Shopify. The timeline is 3-5 days from the moment access is received to the Shopify admin panel with editing rights for Markets, Preferences, and Customer Privacy, to Google Tag Manager (if installed) and Google Ads, to Business Manager Meta for pixels and offers, and to the MultiFeed application.

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Hello! I have already looked at both of your stores (origamiart.sk and origamiart.cz). At the showcase level, the tracking is symmetrical — both domains carry the same Google Ads conversion tag, the same set of Meta identifiers, and the same consent app. This means the problem in the Czech Republic (33% vs 84%) is not due to a "missing pixel" — the loss is deeper, and I know where to look.

I will conduct a full audit of the chain across both channels (Google Ads + Meta) and find the point of loss. The main suspects in your case are:
1. Native app vs MultiFeed: SK works with Google & YouTube + Facebook & Instagram (full conversion layer), while CZ on MultiFeed — this is only a product feed, without conversion tracking for native apps.
2. Meta: domain verification for .cz in Business Manager + Aggregated Event Measurement (unverified domain → Meta loses events).
3. Shopify Markets: checkout/thank-you domain and conversion attribution for the second domain.
4. Consent Mode v2: behavior of the cookie banner on CZ vs SK (if default-deny is more frequent — tags do not fire).
5. Google Ads: enhanced/cross-domain conversions, currency Markets, and linking the Czech feed.

… Result: a report with the exact point of data loss for each channel + a list of specific corrections, and I will implement the fixes.

For the audit, I need access (view/analyst): Shopify (staff account), Google Ads, Meta Business Manager, GA4.

Audit timeframe: 2–3 working days after access. If we confirm with test orders — keep in mind the reporting lag from Meta/Google (up to 24–72 hours), this is a platform delay, not work.

Please clarify: is fixing the corrections also in scope, or is it just the audit with recommendations for now?

Cost: audit — €220 fixed. I will assess the fixing after I see the cause (the volume depends on where the issue lies). I am ready to start immediately after access.

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