Product: the application Taximer (Android, iOS) Taximer - a mobile application for comparing taxi prices. Selection of optimal services and ordering through the application.
Strengths of the product: simultaneous calculation of prices for all services (over 20 in the application), clear and simple interface, forecasting the likelihood of car arrival, ratings of taxi services, trip evaluations by users.
Weaknesses of the product: currently, there are no major services: Bolt, Uber, Uklon, no cashless payment (in development)
Campaign goal: Application installation. (The effectiveness of the campaign is determined by the number of installations). The creative should convey the essence of the application, highlighting its strengths.
Target audience: Taxi users with average income and below average, who save on trips and prefer to spend a little more time choosing the optimal service based on price and rating. They differ from Uber, Bolt, Uklon users who are willing to go for any offered price.
Language: Ukrainian
Output format (to be used in fb and google campaigns):
1080x1920
1200x628
1200x1200
1200x1500