1. General Information about the Project
We are a cleaning company that provides cleaning services. We are currently actively launching and testing advertising campaigns on Facebook and Instagram.
The main task is to gather ready-made advertising creatives that meet the requirements of the advertising cabinet and effectively attract the attention of potential clients.
2. Purpose of the Work
Creation of ready-made video creatives for advertising cleaning services that:
meet the requirements of Facebook / Instagram Ads
look modern, clean, and professional
capture attention from the first seconds
clearly convey the value of the service
motivate to write in private messages
3. What We Provide to the Performer
We provide all necessary materials:
Company logo
Video materials from the cleaning process
Phrases for use in creatives
Examples of our creatives
Examples of competitors' creatives that we like
4. Phrases for Use in Creatives
The performer must use some or all phrases (depending on the format):
cleaning in Lviv
general cleaning from 800 UAH
write in private messages
10% discount on the first cleaning
to
after
cleaning process
order
You can suggest your own wording options to improve conversion.
5. Requirements for Video Creatives
Format:
Duration:
Number of videos we wish to receive:
Structure of the Video:
The video should include:
strong first frame (hook)
demonstration "before / after"
cleaning process
text inserts with the offer
logo
call to action (CTA)
Music:
must use background music
music must be royalty-free
music must match the theme (pleasant, modern, clean)
Text and Design:
6. What the Performer Must Provide (Result)
After completing the work, the performer provides:
7. Important
We are open to the performer's suggestions regarding:
If you have experience in creating effective creatives — we would appreciate your recommendations.
