Technical Task (TT) for creating a logo and its animation
Project: Creation of an animated logo for the company "Pastukh & Daughters"
Style: Animation in the style of Scott Free Productions (muted colors, cinematic frames, realism, smooth character movements)
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1. General requirements
- Project name: Pastukh & Daughters
- Type of work: Creation of a static logo and its animated version
- Formats for static logo: PNG, SVG, JPEG
- Formats for animation: MP4, GIF, MOV
- Final application of the logo: Use on the website, in social media, in video materials, advertising materials
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2. Description of the static logo
- Brand name: Pastukh & Daughters
- Style: Minimalistic, modern, with elements of family coziness
- Main concept: Reflection of family values and continuity (family, father and two daughters)
- Color scheme: Soft pastel colors, natural shades of green, blue, and brown
- Elements:
- Silhouettes or symbolic images of two girls and a father.
- The text "Pastukh & Daughters" should harmoniously fit into the composition.
- Fonts: Simple and clear font, harmonious with the overall concept (without serifs).
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3. Animation part.
Duration of animation: 10-15 seconds
3.1 Scene description:
- Beginning of the animation:
- Two girls are sitting on the grass, laughing and playing. The older girl is 8 years old, the younger one is 4. Their clothing should be modern, but in simple and comfortable colors.
- The camera starts at a medium shot, then zooms in to show the interaction of the characters.
- Middle of the scene:
- The father approaches and takes the girls by the hands.
- The camera moves, following them as they walk on the green grass in the background.
- Ending:
- The camera pulls away, the characters become silhouettes.
- Transition from their silhouettes to the text logo (Pastukh & Daughters).
- The last frame stops on the static logo.
3.2 Technical details:
- Character animation: Smooth, realistic movements of the characters, expressions of emotions, light interaction between them.
- Animation transitions: Soft transitions from the realistic scene to the graphic logo.
- Soundtrack: A light, calm melody that emphasizes the coziness and warmth of the scene.
3.3 Style:
- Use of cinematic techniques in the style of Scott Free Productions (more realistic lighting, textures and objects, shades of gray-blue and green for the background).
- Deep focus on details such as emotions, natural movement, and interaction of characters.
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4. Technical requirements:
- Animation resolution: 1080p (1920x1080)
- File formats for animation: MP4 (main), GIF (for web use)
- FPS: 24 frames per second for smooth animation
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5. Deadline:
- Time for developing the concept and static logo: 5-7 working days
- Time for developing the animation: 14-21 working days after approval of the static logo
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6. Work stages:
1. Discussion and approval of the concept.
2. Creation of the static logo (3 options for selection).
3. Correction of the static logo.
4. Development of the animation.
5. Correction of the animation upon request.
6. Completion of the project and transfer of files.
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7. Budget: 6000
Discussed separately after approval of requirements and assessment of work complexity.
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