Creative Brief

That's all about s* & Intimicy Lab

Hi

I'd love to explore a collaboration for the next phase of my brand, that's all about s*.

The brand is built around one core idea:

Developing Sexual Intelligence.

The mission is to create a new cultural conversation around sexuality, intimacy and human connection — moving away from shame, performance and perfection towards awareness, communication and emotional honesty.

The vision is to build a globally relevant brand in this category. We are starting in Germany, but the ambition is international from day one.

Intimicy Lab

Intimicy Lab is the first live experience of that's all about s*.

At its core, it is a conversation experience designed to create the conversations people rarely have — but deeply want to have.

Not therapy.
Not coaching.
Not performance.

But a curated cultural experience where people can explore intimacy, desire, sexuality and connection through meaningful conversations.

Scope

I would love your support with:

1. Social Media Design System

• Instagram story templates

• Feed & carousel templates

• Quote layouts

• Announcement & event formats

• Flexible Canva/Figma templates

2. Intimicy Lab Invitation

• Main invitation design

• Story & feed formats

• Optional motion assets

Creative Direction

The brand should feel:

• Premium

• Intelligent

• Editorial

• Emotional

• Provocative

• Sophisticated

• Distinctive

The desired reaction is:

"I don't fully understand what this is — but I want to experience it."

Think:
Luxury editorial magazine, premium fragrance campaign, contemporary cultural publication.

Not:
Coaching, wellness, tantra or therapy aesthetics.

An existing CI and visual foundation are already in place and will be shared with you.

A more detailed briefing will follow if there is a mutual fit.

I'd love to hear your thoughts, your availability and your estimate regarding scope and pricing.