Format
Format: A3 (297 × 420 mm)
Orientation: horizontal
Folding: 2 folds (3 parts / accordion fold)
Printing: double-sided (4+4 CMYK)
Bleeds: 3 mm
Safety margin: min. 5 mm
Style and concept
Menu in the style of an old newspaper (end of the 19th – beginning of the 20th century)
Character:
elegant vintage (London / Paris newspaper style)
premium, but readable
each section = a separate article
Elements:
column typography (like a newspaper)
serif headers
divisions, lines, sections
delicate paper texture (without "dirt")
Menu structure (KEY)
The menu consists of 6 panels (3 front + 3 back)
FRONT PAGE
Panel 1 (cover):
COFFEEBARA logo
name
subtitle (e.g. All Day Breakfast Club)
newspaper style
MIDDLE (when opened)
Panel 2 (left):
BREAKFASTS
SIDES
COFFEE (bottom)
Panel 3 (middle):
LUNCHES (top)
SEASONAL/LEMONADES ++ SIGNATURE DRINKS / (bottom)
Panel 4 (right):
DESSERTS (top)
TEA ++ MATCHA ++ (bottom)
BACK
Panel 5 (left):
MENU CONSTRUCTOR
Panel 6 (middle):
description of the COFFEEBARA concept
QR codes (Instagram, Google, app)
Notes
the menu should look like a newspaper, not a classic menu
readability is key
avoid cheap effects and cliparts
style: premium, elegant, refined
Final files
PDF for printing (CMYK, with bleeds)
source file (AI / PSD)
JPG preview