Project: Call Center "Dial Deal" (B2B: Goods / E-commerce / CPA / Arbitration) https://www.instagram.com/dial_dealcc/ / https://dialdeal.vip/
Task: Development of visual style and Figma template system for B2B Telegram channel
Submission format: Link to Figma file (Components, Auto-Layout, Styles)
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1. ABOUT THE PROJECT AND GOALS:
"Dial Deal" is an established outsourcing call center. We process hot and cold leads for goods (China, white goods, beauty/health, electronics) and increase clients' ROI through follow-ups, high call speed, upselling, and a high redemption rate.
Our target audience: Owners of arbitration teams, media buyers, owners of e-commerce stores, and CPA networks.
Goal: Create a strict, modern, B2B-oriented style for the Telegram channel and package results (cases, numbers, analytics) into templates.
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2. VISUAL STYLE AND PALETTE:
For colors +- the same as on the website and Instagram, yellow, light colors, for contrast a dark style can be used.
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3. WHAT IS INCLUDED IN THE TEMPLATE PACKAGE (FIGMA):
1) Template "CASE / NUMBERS" (1200x1200px & 1080x1350px):
- Card with "Before/After" indicators (for example, "Approval: 35% ➔ 58%").
- Space for title, GEO, and niche of goods.
- Minimalist graph or accent blocks with numbers.
2) Template "EXPERT POST / ADVICE" (1200x1200px):
- Space for title, quote/thesis, script structure, or error analysis.
3) Template "ANALYTICS / DASHBOARD" (1200x1200px):
- Stylized table or lists with top offers, % redemption, and conversions.
4) Template "ANNOUNCEMENT / IMPORTANT" (1200x675px - 16:9):
- Minimalist banner for short news, working hours, or available operator volumes.
5) Avatar + Banner for TG:
- Avatar 512x512px (Dial Deal logo in dark style).
- Banner-pin 1280x720px.
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4. TECHNICAL REQUIREMENTS FOR THE FILE:
• Auto-Layout: All blocks must automatically adapt to text length.
• Components & Styles: Colors, fonts, and icons must be formatted through Local Styles in Figma.
• Usability: As a marketer, I need to access the file, change text and numbers in 1–2 minutes, and export the image without distorted fonts and borders.
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5. WORKFLOW:
1. You send 2–3 references / mood board and 1 concept of the "Case" template.
2. After concept approval — layout of the remaining templates.
3. Transfer of the finished Figma file + brief instruction/video on how to use the templates.
Behance
