Digital Marketing Specialist
1117 USD 
Digital Marketing Specialist
BMW Garage Racer
⚠️ Format: Permanent full-time position — not a one-time project and not a freelance order
📍 Location: Remote
💰 Salary: $1,000–$2,000 / month — depending on experience and skills
🕐 Employment: Full-time
About the Company
BMW Garage Racer — a specialized network of auto service centers for BMW owners, with 16 branches across Ukraine. We are not just a service, but a living community around the brand. We have a YouTube channel, active social media, and the ambition to scale our digital presence.
We are looking for a person who will take on the full cycle of digital marketing and will build it essentially from scratch — with a real impact on the results.
Responsibilities
SEO (On-page + basic technical) and Local SEO
- Support and development of the website: structure, meta tags, content
- Working with keywords and internal optimization
- Monitoring indexing and basic SEO metrics
- Managing and optimizing Google Business Profile
- Working with reviews and ratings, optimizing for local queries (Kyiv / region)
SMM (Instagram / TikTok / Facebook)
- Planning and publishing content: posts, stories, videos
- Engaging with the audience: comments, messages
- Participating in content creation with the team
YouTube — channel promotion
- Developing and promoting the channel
- SEO optimization of videos: titles, descriptions, tags, CTR
- Working with thumbnails to increase clickability
- Analyzing retention, CTR, views — optimizing content
- Participating in shaping the channel's content strategy
Paid Ads (Google Ads / Meta Platforms)
- Launching and optimizing advertising campaigns
- Controlling budget, CPL / CPA
- A/B testing of creatives and audiences
Process Management
- Setting tasks and coordinating freelancers: copywriters, designers, PPC, editors
- Quality control and deadlines
- Building effective processes for scaling marketing
Requirements
Mandatory
- Experience in digital marketing for at least 1 year
- Practical experience in SEO, SMM, and/or Paid Ads
- Understanding of YouTube SEO and working with video content
- Understanding of sales funnels and performance marketing
- Experience working with contractors/freelancers
- Basic analytics: Google Analytics / Search Console / YouTube Analytics
- Independence and responsibility for results
Will be an advantage
- Experience in the auto niche
- Experience scaling advertising campaigns
- Real growth of a YouTube channel (views / subscribers)
Conditions
- Salary $1,000–$2,000 / month — fixed rate, depending on experience
- Work format is fully remote
- Full-time employment — position in the staff, long-term cooperation
- Opportunity to build marketing essentially from scratch and see your impact on results
- Working with a strong product and a vibrant auto community
- Transparent tasks, adequate management, no chaos
Ukraine