Design of the food truck wrap for Young Burger Crew

It is necessary to develop a modern design for the food truck wrap for the brand Young Burger Crew.

The brand already has an established corporate identity:

• logo;
• brand colors;
• graphics;
• photos of burgers.

It is necessary to use the existing corporate identity and create a completely new wrap design that looks modern, expensive, and memorable.

Main Idea

The goal is to achieve a design that matches the level of modern American food trucks.

Inspiration can be drawn from projects such as:

• Lucky’s
• Savage Spuds
• Stan’s Grill
• La P’tite Vadrouille
• modern street food and smash burger projects

The main thing is not to copy them, but to take their style, composition, and execution level as a basis.

Style

The desired feeling is:

• premium street food
• modern urban style
• youth brand
• expensive
• minimalistic
• bold
• bright
• Instagram-ready

The design should attract attention from a distance.

Color Palette

Use the brand's corporate colors:

• matte black
• soft pink
• white elements

Photos of burgers in natural colors are allowed.

What to Use

Use my materials:

• Young Burger Crew logo
• photos of burgers
• corporate graphics
• splash elements
• checkerboard pattern
• brand elements

Additionally, you can create branded doodles (icons):

• burger
• fries
• drink
• sauce
• cheese
• meat
• onion
• fire
• stars
• splash
• packaging
• and other elements in the brand style.

Composition

Each side should look different.

Do not make identical sides.

Service Side

Should include:

• large window
• beautiful menu
• logo
• Coca-Cola
• QR codes
• social media
• brand elements

Everything should look modern and neat.

Right Side

Main focus.

Large juicy burger.

Large logo.

Large typography.

Minimum text.

Maximum WOW effect.

Back Side

Large logo.

QR codes.

Follow us.

Large burger or corporate graphics.

Front Side

As minimalistic as possible.

Only the logo.

Possibly a small graphic element.

What NOT to Include

Do not want:

• overloaded design;
• a lot of small text;
• cheap look;
• a lot of different colors;
• outdated style;
• random placement of elements.

What I Want to Achieve

I want a design that looks like a world-class brand.

If a person sees the food truck from a distance of 30–50 meters, they should immediately understand:

• this is a burger place;
• the brand looks modern;
• they want to approach and try it.

P.S:

Do not limit yourself to my current layout. I am open to completely new ideas and compositions. If you think it can be made more modern, bolder, and more interesting, feel free to suggest your solutions. The main task is to create a food truck that stands out on the street and becomes a recognizable brand.