Adding eCommerce events to the website
22 USD Goals
Configure the following eCommerce events for transmission to Google Tag Manager → Google Ads / GA4:
view_item
add_to_cart
begin_checkout
purchase
These events should be transmitted via dataLayer at the appropriate locations on the website.
1. view_item Event
When it triggers: when opening the product page.
Code example:
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: "view_item",
ecommerce: {
items: [{
item_id: "12345",
item_name: "Product Name",
price: 999.99,
quantity: 1
}]
}
});
What needs to be transmitted:
item_id — unique product ID
item_name — product name
price — price
quantity — quantity (usually 1 for product view)
2. add_to_cart Event
When it triggers: after clicking the "add to cart" button.
Code example:
window.dataLayer.push({
event: "add_to_cart",
ecommerce: {
items: [{
item_id: "12345",
item_name: "Product Name",
price: 999.99,
quantity: 1
}]
}
});3. begin_checkout Event
When it triggers: when proceeding to the checkout page.
Code example:
window.dataLayer.push({
event: "begin_checkout",
ecommerce: {
items: [
{
item_id: "12345",
item_name: "Product Name",
price: 999.99,
quantity: 2
},
{
item_id: "67890",
item_name: "Other Product",
price: 499.50,
quantity: 1
}
]
}
});4. purchase Event
When it triggers: after successful order placement (on the thank you page).
Code example:
window.dataLayer.push({
event: "purchase",
ecommerce: {
transaction_id: "T1234567890",
value: 1998.48,
currency: "UAH",
items: [
{
item_id: "12345",
item_name: "Product Name",
price: 999.99,
quantity: 2
}
]
}
});Fields that must be transmitted:
transaction_id — unique order number
value — total purchase amount
currency — currency (UAH, USD, etc.)
items[] — list of all products in the order
Implementation requirements:
Data must be dynamically filled from CMS/backend.
Events should be transmitted only once at the appropriate location.
Test each event in Google Tag Assistant and GTM Preview mode.
Work results
Client's review of cooperation with Dmitry Thorzhevsky
Adding eCommerce events to the websiteProfessional approach, found mistakes - fixed them. Did everything promptly and so quality. Glad that I chose this specialist:)
Freelancer's review of cooperation with Yurii Bilevtsov
Adding eCommerce events to the websiteAll is well!
An adequate, understanding client
-
4 days56 USD
4429 80 1 4 4 days56 USD
Trust a professional with over 10 years of experience! Rates and deadlines are current!
I will be glad to cooperate!
Experience in commercial development of online stores on CMS, business portals, and corporate websites - 11 years!
+CMS: WordPress (+WooCommerce), PrestaShop / OpenCart / Joomla / Bitrix / MODX / DLE / Shopify
php/html/css/js/MySQL, Photoshop/Figma
Examples of work (from scratch turnkey):
https://wildandorganic.com/
https://cryptosignals.org/
https://www.grower.com.ua/
… https://www.alternativemedicine.com.ua/
https://silkkiss.ua/
https://nordtrade.online/
https://v12coffee.com.ua/franchise/
https://smrtalgo.com/
https://sengero.no/
https://beautybysim.no/
https://sonatagalleri.com/
https://www.solmy-realestate.com/
https://www.emmanuel.com.ua/
https://www.onsitecomputersinc.com/
https://express-tehbud.com/
https://korostenporcelain.com.ua/
https://sladok.com.ua/
https://pricemds.com/
https://picupmedia.com/
https://www.serasar.com/
https://integrisit.com/
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2 days45 USD
6900 102 0 2 days45 USD
Good day, my web development experience is over 11 years, I will do it as high quality as possible, contact me, thank you.
-
Winning proposal1 day22 USD
3340 101 4 3 Winning proposal1 day22 USD
I can do it, I have done this many times, it's a typical task, write to me
-
3 days49 USD
5756 264 0 3 days49 USD
Good evening, no problem, I will set up the events, I have experience, contact me
-
1 day33 USD
1618 18 1 1 1 day33 USD
Hello.
I can implement the task. I have experience in similar projects. The deadlines and cost are approximate - need to discuss the details.
Write, I will do everything quickly and efficiently.
-
1 day22 USD
691 8 0 1 day22 USD
I can do it. Write, and I will do it.
+++++++++++++++++++++++++++++++++
-
1 day33 USD
756 26 1 1 day33 USD
I will do+++++++++++++++++++++++++++++++++++++++++++++++++++++++
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