Refinement of WordPress site (Elementor + WooCommerce) for Google Ads advertising launch

WHAT NEEDS TO BE DONE

The work is divided into blocks; you can take on everything or individual blocks:

Block 1 — Speed Optimization (Mobile-First)

The current PageSpeed score for the mobile version is 51/100. It needs to be raised to 80+.

Target metrics: LCP < 2.5 s (currently 7.4 s), FCP < 1.8 s (currently 3.9 s), TBT < 200 ms.

Tasks: critical CSS inline, deferred JS, WebP/AVIF, lazy load, plugin audit.

Block 2 — GTM and Analytics

Remove hardcoded GA4/Google Ads scripts from header.php.

Install and configure the GTM4WP plugin.

Implement Google Consent Mode v2 (script or cookie banner).

Block 3 — Product Card Template

A single Mobile-First Single Product template in Elementor.

Sticky "Buy" button while scrolling on mobile.

Cross-sell block of services under the purchase button.

Check the automatic transmission of events view_item, add_to_cart via GTM4WP.

Block 4 — Product Feed for Google Merchant Center

Install Product Feed Pro (AdTribes) or CTX Feed.

Configure XML feed with correct field mapping (id, title, gtin, brand, price, availability).

Daily updates via WP-Cron, auto-exclusion of products "out of stock".

Block 5 — 6 Landing Pages in Elementor

3 e-commerce pages: catalog of components, ready solutions for UPS, SES kits.

3 lead generation pages: turnkey UPS installation, SES for home, solutions for business.

There are detailed prototypes with the structure and blocks of each page.

Block 6 — Forms and dataLayer Events

6 unique dataLayer events upon successful form submission (CF7 and Elementor Pro Forms).

Mandatory requirements for all forms: phone input mask, protection against resubmission, reCAPTCHA v3 or Honeypot.

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REQUIREMENTS

— Practical experience with Elementor Pro (Single Product templates, custom Page Templates)

— Understanding of WooCommerce dataLayer and GTM4WP functionality

— Experience in WordPress speed optimization (Critical CSS, WebP, WP Rocket or similar)

— Experience in setting up dataLayer events for CF7 or Elementor Pro Forms

— Portfolio or examples of similar work — mandatory

Knowledge of Google Consent Mode v2 will be an advantage.

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WORK CONDITIONS

The site is on live hosting — all changes only through staging or test duplicate.

Any optimization should not disrupt the initialization of GTM and the dynamic dataLayer.

A detailed technical specification will be provided after the first contact.

Payment is staged by blocks or for the entire project (we will agree)

Please write in your response:

1. Your experience with similar tasks (links or a brief description of the case)

2. Whether you are ready to perform the entire project or individual blocks

3. Estimated cost and timelines after reviewing the technical specification