Expert in User Acquisition (UA) and ASO for a subscription mobile application
223 USD Project Description:
We are looking for an experienced user acquisition specialist for a new B2C subscription-based application.
Job Requirements:
ASO (App Store Optimization): In-depth optimization of pages in the App Store and Google Play (keywords, visuals, description) to increase organic traffic and conversion rate (CR).
Paid UA: Launch, management, and optimization of paid advertising campaigns in Apple Search Ads (ASA) and Google App Campaigns (UAC).
Analytics: Setting up tracking, analyzing the funnel from installation to first payment. Focus on reducing CAC and achieving the target Payback Period.
Success Criteria:
Achieving a CR from the app page above $30\%$.
Reducing CAC and ensuring cost recovery for acquisition within 6–12 months.
Proven experience with subscription models (Subscription Apps).
I will only consider applications with described cases.
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Kharkiv