Email marketing - Specialist in setting up and supporting Email marketing

Project Type: Long-term collaboration
Work Format: Remote / part-time

Task Description

We are looking for an email marketing specialist for comprehensive setup and regular support of mailings: from strategy and automation to analytics and optimization.
The goal is to increase customer engagement, boost repeat sales, and conversions from the subscriber base.

🔧 Main Tasks

• Development of email communication strategy (email sequences, segmentation, triggers).

• Setup and automation of mailings (welcome, abandoned cart, reactivation, upsell, etc.).

• Creation and testing of email templates (layout or setup in a builder).

• Configuration of integration with CRM, website, and other systems.

• Effectiveness analysis (open rate, CTR, conversions) and continuous optimization.

• Preparation and sending of regular promotional mailings and news digests.

Requirements

• Experience with email platforms (e.g., Mailchimp, Klaviyo, SendPulse, UniSender, eSputnik, GetResponse, etc.).

• Understanding of segmentation, personalization, and A/B testing principles.

• Copywriting skills and basic HTML layout skills for emails.

• Experience in eCommerce or B2B will be an advantage.

• Responsibility, attention to detail, analytical approach.

Conditions and Payment

• Payment: by agreement (fixed fee for support or hourly rate).

• Possibility of long-term collaboration with successful work.

• Start — immediately after agreement.

What Will Be a Plus

• Experience in building automated email marketing funnels.

• Knowledge of related tools (SMS, push, CRM automation).

• Examples of implemented mailings / cases with metrics.