Work stages for 2 weeks
Technical Audit
Analysis of the current state of the website
● Conduct a complete technical audit of the website to identify issues affecting SEO.
● Evaluate page load speed, mobile responsiveness, and URL structure.
Fixing Technical Errors
Provide a list of technical errors according to Screaming Frog, microdata validator, website load speed check, and the presence of duplicates. Also provide information about:
● Indexing errors (404, redirects).
● Optimization of the robots.txt file and creation of a sitemap (sitemap.xml).
Expected Results:
● Elimination of major technical issues.
● Increased indexing of pages by search engines.
● Improved user experience.
Content Optimization
Keyword Research
● Conduct keyword analysis to identify the most relevant and high-frequency queries.
● Create a list of keywords for use in the website content.
Indicate the current status of keywords on the site, specifying how many keywords are represented on its pages in total.
Attach a screenshot with the distribution of phrases by positions.
Optimization of Existing Content
● Rewrite meta tags (title, description) on all pages considering the keywords.
● Optimize texts on pages to improve readability and user engagement.
● Point out errors in meta tags, if any.
Creation of New Content
● Develop a technical specification for publishing new articles, blogs, or pages considering target keywords.
● Conduct content analysis for uniqueness and saturation.
Eliminate all problems that were not addressed earlier. (included in the cost of this task)
Applications 2