Work stages for 2 weeks

Technical Audit

Analysis of the current state of the website

● Conduct a complete technical audit of the website to identify issues affecting SEO.

● Evaluate page load speed, mobile responsiveness, and URL structure.

Fixing Technical Errors

Provide a list of technical errors according to Screaming Frog, microdata validator, website load speed check, and the presence of duplicates. Also provide information about:

● Indexing errors (404, redirects).

● Optimization of the robots.txt file and creation of a sitemap (sitemap.xml).

Expected Results:

● Elimination of major technical issues.

● Increased indexing of pages by search engines.

● Improved user experience.

Content Optimization

Keyword Research

● Conduct keyword analysis to identify the most relevant and high-frequency queries.

● Create a list of keywords for use in the website content.

Indicate the current status of keywords on the site, specifying how many keywords are represented on its pages in total.

Attach a screenshot with the distribution of phrases by positions.

Optimization of Existing Content

● Rewrite meta tags (title, description) on all pages considering the keywords.

● Optimize texts on pages to improve readability and user engagement.

● Point out errors in meta tags, if any.

Creation of New Content

● Develop a technical specification for publishing new articles, blogs, or pages considering target keywords.

● Conduct content analysis for uniqueness and saturation.

Eliminate all problems that were not addressed earlier. (included in the cost of this task)