Label + Brand Book
Technical Assignment
1. Initial Data
There is a ready reference label
Style: minimalism, cleanliness, naturalness, premium quality with a focus on mass market.
The brand is planned to be used for:
water in PET 1.5 l
water in bottles
website and social media
printing, outdoor advertising, presentations
The freelancer needs to adapt the existing aesthetics into a full-fledged brand.
2. Freelancer Tasks
2.1. Identity and Brand Book
Create a complete brand book that includes:
1) Improve Logo and Design
Create a final logo (in 3 variations):
horizontal
vertical
symbol + text
Versions: color, monochrome, inversion, transparent background.
Export: PNG, SVG, PDF.
2) Color Palette
Main 2–4 colors
Additional 2–3
Specify HEX / RGB / CMYK
3) Typography
Main font (title)
Secondary (body)
Usage rules, line spacing, sizes
Free fonts or provision of licenses
4) Usage Guidelines
Correct and incorrect application of the logo
Minimum margins
Examples of application in layouts
5) Branded Elements
Patterns (e.g., wave/water/clean lines)
Icons (up to 6 pcs.)
Branded graphics for social media
2.2. Label Design
1) Label for 1.5 l bottle
Vector layout in AI / PDF / PNG
Adaptation for industrial printing
Specify sizes, cut lines, bleed
2–3 compositional options (if necessary)
2) Label for 18.9 l bottle
Adaptation of the current style
Consider the shape and packaging features
Version for:
1–2 l pouch
vertical/horizontal format
2.3. Basics of the Website (Brand Landing Page)
The freelancer creates a design layout (in Figma or XD):
1) Main Page
Header
Products (1.5 l, 18.9)
Brand history/philosophy
Block "Benefits of Water"
Photo banners
Contacts
2) UI Kit
Buttons
Panels
Basic elements (product cards, icons)
3. Final File Formats
The freelancer is required to provide:
Graphics:
PNG (transparent)
SVG
PDF
AI / Figma source files
Brand Book:
PDF (final document)
Figma / AI source files
Labels:
PDF for printing
AI source files
Website:
Figma file with grid, UI kit, and layout
4. Quality Requirements
Everything must be done based on the current label design, but improved.
Style: clean, modern, calm, premium mass market.
All graphics must be original and not violate copyright.
The freelancer must provide 2 rounds of revisions (at a minimum).
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10 days378 USD
10 days378 USD
Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More work at the link
Behance
Feel free to contact me.
-
7 days178 USD
465 1 0 7 days178 USD
Hello!
I am creating label designs (without web design)
I work with products in the alcoholic sector.
Portfolio:
Freelancehunt
-
10 days223 USD
3745 135 4 9 10 days223 USD
Hello!
I am ready to take on your project.
Portfolio Behance Freelancehunt
The final cost of the work will be discussed after reviewing the materials.
Write to me! I will be happy to collaborate.
-
30 days579 USD
11479 787 5 13 30 days579 USD
Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to contact me! 😉
-
7 days156 USD
2206 32 0 2 7 days156 USD
Good morning. I am a graphic designer. I am interested in your project. I am ready to discuss the details. I have indicated the price for items 2.1 and 2.2.
-
7 days178 USD
214 7 days178 USD
Ready to perform, have experience. Some works are not published on the site but I can send everything in personal messages as a PDF file.
-
14 days401 USD
5638 89 0 2 14 days401 USD
Hello!
I am very interested in your project 👍 I am ready to start working on it if you like my portfolio Freelancehunt or Behance
***
I will propose 3 concepts to choose from, refine the selected one for approval, and provide the files in the formats you need. We can discuss the details in private messages.
***
Feel free to reach out, I would be very happy to collaborate)
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7 days134 USD
4501 268 2 7 7 days134 USD
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