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Budget: 2000 UAH Deadline: 1 day

Gennady, if Google Analytics sees purchases, the problem is most likely in the data transmission through GTM or in the Conversions API setup, which is causing Meta to filter out duplicates or not receive the Purchase trigger at all.

I will check the tag settings and the transmission of purchase parameters so that the Meta Pixel and Conversions API receive correct data, and you can see the accurate return on ad spend.

Are you using Google Tag Manager to transmit events to Meta, or is the Pixel embedded directly in the site code?

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Budget: 2000 UAH Deadline: 1 day

Hello, Gennady! I will gladly help you quickly resolve the issue with Meta Pixel.

I have practical experience working as a technical specialist in the field of traffic arbitration: I regularly create and configure landing pages, set up cloaking, Meta Pixel, and trackers (including Keitaro).

Here’s what I propose for your task:

Diagnosis and fix: I will check the event sending (via GTM / direct code / Conversion API), find out why Purchase events are not reaching Meta, and promptly correct the error.

Additionally: If necessary, I will fine-tune the parameter transmission in Keitaro and the connection with the pixel for correct conversion tracking.

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Budget: 2000 UAH Deadline: 2 days

I can figure out why the purchase event is not reaching Meta, even though everything shows correctly in GA. Often the reason is that the pixel receives the transaction without key parameters — transaction_id, value, or currency — and therefore the event is not registered as a purchase.

Please let me know how the pixel is connected: through GTM, the platform's built-in integration, or manually on the checkout page?

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