Bohdan Machutadze
Offer Bohdan work on your next project.
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Offer work
Krivoi Rog,
Ukraine
5 hours 2 minutes back
available for hire
8 Safes completed
4 months 14 days back
7 clients
1 proposal made
age 27 years
on the service 6 years
Rating
Skills and abilities
Promotion
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Contextual Advertising
from 334 USD for project
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Social Media Advertising
from 334 USD for project
Portfolio
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445 USD Case: Targeted advertising of coffee machine franchise in Germany
Social Media Advertising
Goal
Attract potential franchisees to purchase a franchise for installing coffee vending machines in Germany.
… Target Audience
Geography: Germany
Interests: Entrepreneurship, small business, vending business, investments
Format and Strategy
Platform: Meta (Facebook and Instagram)
Format: Lead form
Attribution Model: 7 days after click or 1 day after view
Campaign Results (01.06.2025 – 30.06.2025)
Leads received: 240
Reach: 54,854 people
Impressions: 135,896
Link clicks: 1,231
Cost per lead (CPL): €7.52
Cost per link click (CPC): €1.47
CPM (cost per 1,000 impressions): €13.28
CPR (cost per 1,000 reached users): €32.90
CTR (approximately): ~0.9%
Analysis
The campaign demonstrated high efficiency in attracting interested leads in the franchise niche. A CPL of €7.52 is considered an excellent indicator for B2B franchise products.
High CTR and low CPC indicate quality creative content and good targeting.
The large number of leads indicates high interest in the vending business niche in Germany.
Conclusions
The advertising campaign proved the effectiveness of the lead generation model through Meta Ads.
The 240 leads obtained in a month with a relatively low CPL provide a high ROI, even if only some of them convert into partners.
For future launches, the campaign can be scaled up and additional interests and formats can be tested, including video creatives and retargeting those who opened but did not fill out the lead form.
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334 USD Case: Advertising of eSports clubs in Kyiv and Dnipro
Social Media Advertising
Period: January–March 2024
Budget:
… Google Ads: $1,200/month
Facebook/Instagram Ads: $1,000/month
TikTok Ads: $1,100/month
Goals:
+ Attract bookings for gaming venues (halls) via website or calls/messages
+ Reach 80–100 bookings per day
+ Obtain quality leads with confirmation or payment
+ Test hypotheses on audiences, creatives, offers
What has been done:
1. Preparation and strategy
+ Competitor analysis in the market (VR clubs, anti-cafes, arenas)
+ Created a landing page on Tilda with 3 main scenarios:
1) “Book a PC for an hour”
2) “Register for a tournament”
3) “Children’s birthdays in cyber style”
Traffic was directed to the landing page with UTM tags, tracking setup via GTM + GA4 + Meta Pixel + TikTok Pixel.
2. Google Ads
Campaigns:
Search – “Cyberclub Kyiv”, “gamer club”, “computer club rental”
Performance Max – with auto-generation based on services
Remarketing – targeting those who visited the site but did not book
Results:
CTR: 7.2%
CPC: $0.31
CPA: $2.80
1,400+ applications
Conversion to confirmed booking: ~9.7%
3. Meta (Facebook / Instagram)
Audiences tested:
1) Teenagers 13–17 (via parents)
2) Men 18–30 — gamers, CS, Dota, Fortnite
3) Parents of children 8–14 — for birthdays and gift certificates
Best offers:
“Top computer for $2 per hour — book your spot now”
“Gamer-style birthday — hall rental”
“Team game — hall rental for 5 to 10 players with a discount”
Results:
CPM: $3.8
CTR: 2.4%
CPC: $0.51
CPA (confirmed booking): $3.10
Over 1,100 inquiries via form, direct, and calls
Conversion to confirmed booking: 10.2%
4. TikTok Ads
Formats:
+ In-Feed Ads (15–25 sec): short club reviews, player emotions, quick match montages
+ Spark Ads — promoted organic videos from the account
Hypotheses:
1) Audience 14–22 reacts best to discounts, promos, and show content
2) Most effective videos — shot by club staff, imperfect but sincere
Results:
CPM: $2.1
CPC: $0.34
CTR: 5.8%
CPA: $2.10
1,900+ clicks, about 800+ confirmed leads
Tracking results:
+ Set up: Google Tag Manager, GA4, Meta Pixel, TikTok Pixel
+ CRM integration
Application statuses were manually tracked by the manager: confirmed / not relevant / just interested
What worked best:
+ Offer “80 UAH ($2)/hour — top computer” + time limit (“today only” or “until the end of the month”)
+ Live TikTok videos with emotions, shot inside the club
+ Lookalike audiences on TikTok + remarketing in Meta
+ Creatives in dark RGB style, emphasizing gamer aesthetics
Conclusions:
The cheapest lead — TikTok ($2.10)
Warmest leads — Google Search
Best conversion from lead to payment — Meta (Instagram)
Channel combination provided stable bookings without daily drops
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334 USD CASE: Auto service in Kryvyi Rih — “Chipmotor”
Social Media Marketing (SMM)
Task: Build a stable flow of inquiries for high-margin auto service services in the local region, focusing on lead quality and conversion to booking.
Project:
… Niche: Chip tuning, DPF/EGR/catalyst removal, ECU software work.
Geo: Ukraine, Kryvyi Rih city and region (+50 km).
Duration: 5 months.
Platforms: Facebook + Instagram.
Problems and challenges:
High trust barrier: Customers are afraid of damaging an expensive engine, so the key task is to build trust in the technician.
Technical complexity: It was necessary to explain the benefits of complex services simply and clearly to a broad audience.
Local competition: Presence of "garage" mechanics undercutting prices without quality guarantees.
Non-obvious demand: It was necessary not just to serve existing demand but to create it by educating the audience.
Strategy and implementation:
The key to success was focusing on expertise and simple communication, not on standard promotions.
1. Funnel through messenger:
Abandoned website traffic in favor of lead forms and direct contact via Direct/Messenger. This simplified the customer journey, allowing them to ask questions or leave contact info for consultation in one click.
2. Audience targeting:
Broad: Men aged 25-50 (Kryvyi Rih) interested in specific car brands (VAG, BMW) and tuning.
Diesel vehicle owners: A separate segment for promoting DPF/EGR removal services. Ads emphasized their "pain points": loss of power, dashboard errors.
Retargeting: "Following up" with those who interacted with the ads using reviews and "Before/After" case studies.
3. The key to success — expert videos:
Short videos (up to 40 seconds) performed best, where a technical specialist in the service explained the essence and benefits of the service in simple language directly in the workshop. This format built maximum trust.
Example message in the video: "Check Engine light on and the car won't go? Probably the catalyst. We show how we solve this problem once and for all."
4. Lead handling:
A quick (within 15-30 minutes) and expert response by the owner of the service station played a decisive role. The conversation was conducted as a consultation, not a sales pitch, which increased trust and overall conversion.
Results after 5 months:
Advertising budget: $2250 ($15/day)
Total leads received: ~900
Average cost per lead (CPL): $2.5
Total clients attracted: ~150
Conversion to booking (CR): ~17% — an excellent indicator for high-ticket services.
Conclusions:
Expert videos are the best tool for building trust in technically complex niches.
Messenger funnel is ideal for local services, providing quick and effective communication with clients.
A budget of $15/day, with the right strategy, was sufficient to build a stable lead generation system in the local market.
Personal involvement of the expert (owner) in lead processing significantly increases sales conversion.
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334 USD Attracting candidates for job positions for a Recruitment agency
Social Media Advertising
Project - Employment Agency in EU Countries
Niche - Recruitment, employment abroad
Geo targeting - Germany, Poland, Romania, Lithuania, Latvia, Moldova, Georgia, Belarus, Czech Republic
Work period - From 06/01/25 to 06/30/25
… Advertising budget - $461.49
Platforms - Facebook + Instagram
Task: Build an effective candidate attraction system for vacancies in the EU, focusing not on the total number of applications, but on the cost of a quality lead (QL) — a candidate who meets the basic employment requirements.
Problems and challenges:
1) Audience trust: The market is oversaturated with offers, many of which are fraudulent. The main challenge is to prove to candidates the reliability and legality of the agency.
2) Quality of applications: Many inquiries came from people who were not ready to move or did not meet minimum requirements (e.g., lack of documents).
3) High competition: Competing for candidates' attention with other agencies required more effective and convincing advertising strategies.
Implemented strategy and funnel:
We focused on transparency and pre-qualification. The main goal was not just to get a contact, but to get a contact of a qualified candidate.
Funnel: Clear conditions advertising -> Lead form with qualification questions -> Lead processing by manager -> Employment
Key strategic decisions:
- Focus on the cost of a quality lead (CPQL): All campaign optimization aimed at reducing the cost not of any application, but specifically of applications from potentially suitable candidates.
- Qualification within the lead form: To filter out irrelevant traffic, we added simple but important questions like "Do you have a biometric passport?" and "When are you ready to start working?". This allowed the sales department to avoid wasting time on non-target contacts.
- We used real videos and photos from workplaces and residences provided by the candidates. This became a key factor in building trust.
Results for June in numbers:
Spent (budget) - $461.49
Total applications (by account/unique) - 329/261
Cost per lead (by account/unique) - $1.4 / $1.76
Cost per employment (CPA) - Up to $40-50
Key conclusions and achievements:
- Focus on quality, not quantity: We aimed to get not cheap leads, but quality ones. The cost per lead was reduced through creatives and the funnel.
- To reduce duplicates and increase unique users, we excluded from showing the ads the already obtained lead database.
- Trust as the main converter: Realistic creatives directly influenced lead quality. People who saw genuine conditions were more inclined to serious dialogue. Static creatives with workers also performed well.
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350 USD 112 leads for $1.8 + Direct for $0.32 - Children's Pumpers
Social Media Advertising
Three advertising companies were set up: “Cognitivity”, “Messages in Direct”, “Conversions”.Communications Companies:
· received 1,162 messages
· spent 10 527 UAH
… · Captured 97,439 users
The price of all companies is 9.06 UAH
We tested 15 groups of ads throughout the period.The cheap result was given by the audience with young parents and groups attributed to interests.The price of the cheapest result was 6 UAH.The audience was changed 15 times, working on the segments.The most results were given by Creative 4 (link to view).This video was the most traffic.More than 100 comments about the price.The Company of Knowledge:
· Captured 26019 users
· 3 227 UAH (from 4 000 set budget)
· 37 700 users who remembered the brand.The price for the foreseeable user who will remember the brand is 0.09 UAH.CPM is 5.92 UAH.(price for 1000 views)
CPC - 2.4 UAH (price per click by link)
· There have been 1,346 translations to the site.95% of the advertising video is viewed by 16,565 users.The company is attended for a wide female audience of 20 to 45 years.Optimize itself.We used 2 videos that gathered interest in viewing.As a result, people who have been involved in the video more than 70%, are used for subsequent advertising companies to the site for the purpose of conversion and for messages to Direct.The Company on Knowledge is linking to the site and also brings leads.UTM was previously dismissed.The audience passed by the link is used in the subsequent to retarget to the warm audience and to draw LL with the subsequent targeting both on the Site and Direct.Company at the Conversation:
· Required 112 guests
The price of the leather is 49 UAH
· 5 575 UAH
CPM – 49.15 UAH(Price for 1000 exhibitions)
· Click by link - 3 253
CPC - 1.72 UAH (price per click)
CTR - 2.86% (clickability indicator)
The company quickly passed the training phase and received more than 70 leads in +- week.Again, the video creativity works well, which demonstrates the advantages of the offshore (properties, interaction, and so on).This creature is well heated in a month.We gather the audience of users who have gone to us on the site + those who have watched our video more than 70% and then use it for scaling.Screenshots with numbers on the link in this case
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250 USD +200 Applications for Decor Shop "Package for Home"
Social Media Advertising
They set up 4 major companies of which they worked well:
Traffic/Subscribers/LL on inst
Message/City/FB Lily in Messenger
… Traffic/Subscribe to INST
It received 227 leads for $0.04.They spent $25.35 on these three companies.These companies spent about $80 on the tests of other companies.The number of closed leads the customer did not name.Advertisements with the carousel work well.I received a lot of comments under an advertising post to which I also had to answer.Instagram is poorly converted to messages, a very expensive result compared to a messenger.As a result, they received new subscribers on Instagram and Facebook + paid messaging traffic to the messenger.A big problem was caused by the client's lazyness to respond to the messages.. it's best to respond within 10 minutes after the request arrived, then the lead fuses.People like more photo paintings in an example, so it is desirable to have paintings in the hand of what to photograph or already have a lot of content for what to throw the lead photo/video material.UTP is the most common, perfectly converted on women from 30 years old on Facebook.All publications are well on involvement and always have high interactions.The promotions were also applied, perfectly suited in the parallel launch of companies.
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300 USD +200 leads for men's winds
Social Media Advertising
There were many advertising companies. They pulled traffic volume to the site, as well as tried conversions.
The traffic strategy could not track the price for leads and purchases. The frequency increased forever + We spent more than we received
… I tried to adjust to the messages.. the conversion was lower and processing applications became more difficult. Conversions to Lend. Purpose: Purchase
It is very important that the site is well converted.
The Target:
Go to GEO in Ukraine
Working exclusively on Facebook
The conversion of the application to the purchase was 60%. The best option is to take volume and dop. by sales.
They showed themselves good for men aged 25-45.
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300 USD Branded Women's Clothing Shop
Social Media Advertising
Offers
New Collections Conquire the Heart! Only original, direct supplies from the United States
More than 100 models of clothes and all available! Prices down by 30 percent by December 25
… Your body will say, thank you. Congratulate him and yourself!
The price of traffic
Click to 0.02$
Price for 1000 shows - 0.33$
The daily budget is $4
by geo
Ukraine
Playsment
Instagram Profile
Traffic Reception Square
In this case, all traffic goes to the Instagram profile. Very well worked before the holidays of NG, Christmas, 14 February, 8 March. Every day there were 5-7 orders from new customers when advertising was included.
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300 USD Bio fertilization
Social Media Advertising
Work from 9.04.21 to 09.05.21
New Lending to Increase Website Conversion
3 Advertising Companies Set for Conversion
… Created Video Creatives
Offer - Nanopream - fertilizer for home flowers.It improves the quality of growth and increases the immunity of plants.It’s not a high margin product so the KPI is quite strict.. I’ll further tell you how I’ve managed to lower the price of the lead by 3 stages per month with the prospect of development.The conclusion:
The conversion rate of the site increased by 2-3%.The effectiveness of the creative has increased almost twice.Now the pixel can effectively be trained to receive applications and leads.Because we know that our site is well converted from a visitor to an application.And creatives give cheap traffic to the site.+ thanks to the creativity that likes the audience the price for 1000 shows is $3, which means that we can cover more than 3,000 users a day, with the frequency of shows per single user not exceeding 1.3%.We have to 50 conversions in this company so that the pixel is optimized enough under the display of the desired audience and gives the application flow from $1.5 to $2.5.The further issue remains the training of the company and the parallel exhibition of the rates at the auction at the beginning of the season.More detailed by silk
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200 USD 13,000 translations to the website of Children's clothes and shoes
Social Media Advertising
The Offers:
Mom, we have a great choice of summer news.
Thousands of mothers bought clothes from us for their treasures and remained happy.
Give your baby a good mood.
… Children's clothes from Mayoral
The Geo:
Ukraine
The Plays:
Main activity in fb (lens)
The Traffic Reception:
Lilly on fb (lenta and stores) and inst (lenta and stores)
Good results were only received in fb (lens)
Lilly traffic to the site.
Also tried conversions, the result was a little more expensive than the lida, the daily budget of $10
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More info on my telegram channel.
Social Media Advertising -
300 USD Goods - Targeted Advertising
Social Media Advertising
Set targeted advertising on FB+Instagram (Autumn Crossing)
At the first launch, the click rose to $1.5 and fell to $0.15 per action.
Conversion of lead to customer more than 80%
The customer is satisfied with the result, the advertising budget increased to $500, we have been working for 3 months.
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300 USD Medicine - Targeted Advertising
Social Media Advertising
Set up targeted advertising on FB+Inst
Topics: Urology, Proctology, Nucleoplasty, Surgery, Intra-Arthroscopy, Ultrasound, Arthroscopy
Working with the medical niche requires knowledge of the rules of FB advertising activity and detailed analysis of each text, creative at each launch
At the end of the month, he presented a detailed report on the work done. We have been working for the third month.
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200 USD The surgeon
Content Management
The best surgeon in the city. We take it as a personal brand.
Content is created from zero.
Also linked FB page.
Subscribers from Target
… Target objectives: publication involvement, coverage
Configuration of communication
All services and prices are listed on FB.
Creatives and text of advertisements do not violate the policies of FB
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80 USD The Maski_Print Online Shop
Social Media Advertising
Insta store - Maski_print
In the work was applied:
Creating and posting content on Instagram
Create and layout content on Facebook and link to a business page
… Design of Highlitse
Content created as a targeted advertising page (InstaLanding)
Writing and arranging posts
Start targeted advertising for the purpose of conversion:
Budget of $22
received 35 clicks
The sale 29
The price of one sale is $0.75
Participation in Giveaway, attracting new audience
Reviews and compliments on completed projects 8
7 February
16 USD
Put the accounts in order on Meta
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is according to the agreements. Thank you for your help.
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7 December 2025
67 USD
Setting up the cabinet for launching ads in TikTok ADS
Quality
Professionalism
Cost
Contactability
Deadlines
The work is completed, it was agreed.
4 June 2025
161 USD
Targeted advertising for a employment agency in the EU. GEO: EU countries + Moldova
Quality
Professionalism
Cost
Contactability
Deadlines
We continue our cooperation. Very satisfied with the speed and quality of feedback, initiative in implementing new ideas, and readiness to execute them. We also receive detailed reports and proper strategy formulation according to our needs.
Yuliia M.
| Personal | Response review
Quality
Professionalism
Cost
Contactability
Deadlines
The contractor is constantly in touch. Performs work according to previous agreements. It is still early to evaluate the overall results. We continue working
10 May 2025
111 USD
Assistance in setting up the Meta sales funnel. Meta advertising targeting
Quality
Professionalism
Cost
Contactability
Deadlines
Bogdan is always in touch. Provided many recommendations. Satisfied with the work. Despite the fact that the goals were not achieved.
18 April 2025
89 USD
Audit for 2 Meta advertising accounts
Quality
Professionalism
Cost
Contactability
Deadlines
The work was completed with high quality, within the established deadlines, and with proper expertise.
31 July 2023
45 USD
Consultation
Quality
Professionalism
Cost
Contactability
Deadlines
Excellent artist, I recommend. All is clear, in case, within the agreed time)
Igor Ivanov
| Personal | Response review
11 May 2023
111 USD
Advertising on Instagram/Facebook
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is fine, I am happy, I recommend it.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Looking for a specialist in Facebook / Meta advertising for auditing advertising campaigns.
111 USD
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Help with the FB business cabinet. Transferring an Instagram account between users.
33 USD
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Launch of a lead generation campaign
334 USD
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Launching advertising on Facebook to find employees (Poland, construction)
334 USD
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Meta Ads for luxury eCommerce project (women's clothing)
445 USD
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Management and promotion of the account on TikTok
334 USD
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FB/Instagram advertising for a car dealership
445 USD
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Managing TikTok ads
445 USD
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Creation of an advertising account in TikTok, setup and launch of advertising.
334 USD
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Facebook Advertising
1261 USD
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