Meta Ads for luxury eCommerce project (women's clothing)
I am looking for a specialist in advertising on Meta (Facebook and Instagram) with experience in eCommerce and the premium or luxury segment. It is necessary to set up and launch advertising campaigns for an online store of branded women's clothing with a focus on sales and a high average check.
The tasks include auditing the website and funnel, analyzing the target audience and competitors, developing a launch strategy and hypotheses. The technical part includes setting up Meta Business Manager, Pixel, events (ViewContent, AddToCart, Purchase), verifying the domain, and setting up the catalog if necessary. Next, it is required to create the structure of advertising campaigns divided into cold audience, retargeting, and lookalike, as well as setting up campaigns aimed at conversions.
It is also necessary to prepare a technical task for creatives in premium aesthetics, write advertising texts, and test different formats. After the launch, it is important to analyze key metrics, optimize campaigns, and scale effective connections.
The goal of the work is to achieve stable sales, positive ROAS, and build an effective advertising system.
Requirements: confirmed experience in eCommerce, preferably in the fashion or luxury segment, availability of case studies, and understanding of working with a high average check. Work format — test launch with the possibility of long-term cooperation.
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Katerina, good day!
👋 I already have experience in your and similar niches, so I can quickly find solutions that will suit your business and lead to results 💥
🤩 The results of my clients:
Computer store (VERSUM) – earned 4,199,456 UAH with an investment of $8k
Women's clothing store (Garni) – earned 354,690 UAH in 2 months, with a budget of $1000
Food delivery (Papa&Mama) – earned 1,883,709 UAH with us at the beginning of the war
Android app (Crypto) - 13,532 installs at a price of $0.23
…
📞 I suggest we get straight to business and discuss specific actions to achieve results in your project
I will be waiting for your message!)
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Hello, Kateryna! 👋 Right now, we are working in the niche of premium women's clothing and accessories, where over the last 3 months we have attracted more than 280 orders with an average check of $250+ and maintained a ROAS of 5.4. We understand very well that in the Middle-up and Luxury segment, the client buys not just a product, but aesthetics and status, which is why we build funnels through visual storytelling and work with LTV.
My team and I have been building Performance systems for eCommerce for over 7 years, focusing on net profit and scaling brands in the markets of the USA, Canada, and Europe.
Our relevant experience in Fashion and the premium segment:
👗 The Dress Outlet (Women’s Fashion, USA/Canada):
Result: Achieved 11.4 ROAS with monthly advertising expenses of $10,000.
… Effectiveness: Increased sales to over $114,000.
👜 R.Riveter (Handbags brand, USA):
Result: Achieved 16.0 ROAS and generated $130,000 in sales.
What we did: Built profitable funnels on Facebook and Instagram, implemented creative strategies, and daily optimization to maximize ROI with large budgets.
🧢 Farfie Worldwide (Street-Style Clothing, EU):
Result: Achieved an impressive ROAS of 18.0, generating over $100,000 in sales in the European market.
🛍️ Reytel (Ukrainian jewelry brand): Scaled sales to the markets of Ukraine and the USA through Instant Experience and premium visuals.
Our approach to your women's clothing brand:
Technical excellence: We will set up Meta Pixel + Conversion API (CAPI) so you can see 100% of purchase data even from iOS users. We will create and structure a dynamic catalog for working with DPA.
Premium strategy: We will divide campaigns into Prospecting (cold audience) and Retargeting. For premium, it is important not to "push" with discounts, but to remind about style and exclusivity through quality content.
Creatives and briefs: We will prepare a brief for visuals in premium aesthetics — clean static images, atmospheric video walkthroughs, and quality UGC content.
Analytics and Scaling: We analyze not only ROAS weekly but also CAC (customer acquisition cost) and website conversion rates to timely scale successful connections.
In my team, there are technical specialists and analysts, so we cover all setup questions "turnkey."
Please send a link to your website or Instagram page? 🔗 My team and I will conduct an audit of your funnel and propose a test launch strategy during the call.
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Good day!
I have reviewed your project - I am ready to execute it.
The cost includes complete setup of advertising campaigns on Facebook and Instagram Ads, audience testing, and budget optimization during the first month of work.
I have over 10 years of experience in the field of internet marketing, having worked with various niches (e-commerce, services, local business). I know how to find the target audience and achieve the most effective results from advertising.
You can view examples of completed work in my portfolio:
…Freelancehunt
I am ready to discuss your tasks and set up advertising tailored to key business goals.
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Good day!
Are you looking for a specialist who will take on SMM and truly deliver results?
A brief about me:
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I have a good understanding of how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
… ✅ I work without delays and in a "let's try and see" format
Portfolio and reviews:
🔗Freelancehunt
I suggest we discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile.
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1788 29 0 Hello.
I see that a comprehensive launch of Meta Ads is needed for a premium clothing brand, focusing on return on ad spend (ROAS) and the correct campaign architecture.
I will set everything up from scratch: from Pixel events and catalog to budget distribution between cold traffic (Lookalike, interests) and multi-level retargeting.
I have relevant experience in premium e-commerce — a cosmetics store that I brought to a ROAS of 8 in the first month by optimizing not only the ads themselves but also the conversion funnel.
What is your current average order value, and do you already have a customer database collected for creating quality lookalike audiences?
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888 10 0 Katerina, greetings!
My name is Andriy, I am a media buyer with over 3 years of experience in Google and Meta Ads, and I know exactly how to effectively use this tool to attract clients in your niche.📈
I have strong experience in setting up advertising campaigns, I know the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, set up conversions, achieve the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.
Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.
A few case studies for your reference:
…
▶️ Targeted advertising on Instagram for selling women's outerwear (https://traffic-wave.notion.site/Instagram-2f31dd3406af80078a38e7f67fde7a44?source=copy_link)
▶️ 2.6 million reach and 157 sales per month with a minimum cost per click in Meta Ads (https://traffic-wave.notion.site/2-6-157-Meta-Ads-2f31dd3406af800db0b1ec72849df11f?source=copy_link)
▶️ Selling clothing through Meta Ads: over 2.3 million impressions at $0.019/click (https://traffic-wave.notion.site/Meta-Ads-2-3-0-019-2f31dd3406af80a29e4ce9662f5d60ea?source=copy_link)
▶️ Full launch of a new Ukrainian brand from scratch (https://traffic-wave.notion.site/2f21dd3406af807fbb9adc17007817d8?source=copy_link)
▶️ Meta Ads: eCommerce (clothing), USA — managing an advertising budget of $1.89 million (https://traffic-wave.notion.site/Meta-Ads-eCommerce-1-89-2f21dd3406af809f88a8e5b7e600321c?source=copy_link)
▶️ 1,720,000+ UAH revenue from Meta Ads for a clothing store (https://traffic-wave.notion.site/1-720-000-Meta-Ads-2f21dd3406af80f7ac05de9f4a061750?source=copy_link)
▶️ Meta Ads: clothing sales Europe (https://traffic-wave.notion.site/Meta-Ads-2f21dd3406af806896f3e68c937f37a2?source=copy_link)
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration period
- Average ROAS of projects - 350%
- Average budget in work - $10,000+
I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a good evening!
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1942 16 0 Katerina, congratulations
I have been working in advertising for over 7 years and have successful experience working with many niches, all goals in different GEOs. In particular, I have successful experience specifically with eCommerce.
Write to me in private messages, we will discuss everything in more detail.
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2268 8 0 Hello!) I understand the task, for premium women's clothing, based on experience, I see that it is important to build a system that maintains sales, average check, and the brand's aesthetics. In such projects, it is very important to properly package the offer, visuals, and funnel so that the advertising attracts your specific audience.
My approach for your project:
- First, I will conduct an audit of the website, funnel, offer, and brand presentation to understand where there may be losses before launching traffic.
- Next, I will segment the audience: cold, retargeting, lookalike, and I will also separately look at behavioral scenarios for a high average check.
- I will set up the technical part: Business Manager, Pixel, events ViewContent / AddToCart / Purchase, domain, catalog - so that the advertising is optimized based on actual purchases.
- I will prepare the structure of campaigns for sales, not just for reach, and provide a clear brief for creatives in premium aesthetics, so that the visuals enhance the brand's value.
- After launching, I will test different combinations of creative + offer + audience, analyze ROAS, cost per purchase, average check, and scale only what truly maintains the economy.
… From relevant cases:
- Women's shoes: with a budget of $592, we received 704 applications, 176 sales, cost per sale - $3.36, average check - $55, turnover - $9,680, ROI - 654%
- Women's clothing: with a budget of $1850, we received 1056 applications, 264 sales, cost per sale - $7.01, average check - $110, turnover - $29,040, ROI - 622%
I am ready to discuss the details and can briefly describe how I see the initial strategy specifically for your store!)
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924 3 0 Good day!
I am ready to set up and manage Meta Ads for your project: audit, campaign structure, Pixel, creatives, and sales optimization.
I have an understanding of working with the premium segment and high ticket items.
What is included in the service?
- creation of creatives
- creation of promotion strategy
- analysis of competitors and target audience
- audit of the advertising account
… - advertising analytics (daily, weekly, monthly)
- quality control of applications every 2 days
- recommendations on content and creation of creative ideas
- monitoring of advertising campaigns, daily
- optimization and scaling
I suggest we have a call for 10-15 minutes to clarify the details.
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628 3 0 Hello! I can build a sales system for your brand through a conversion funnel in Meta. I have experience working with a premium check in fashion, where we achieved a ROAS of 4.8 (case of designer clothing).
My solutions for you:
- Technical Setup: I will configure CAPI through the server so you can see real sales from iOS, and create a dynamic catalog (DPA) with lifestyle visuals.
- Strategy: I will divide the budget between "cold" traffic (Reels) and soft retargeting for those who added to the cart but did not purchase.
- Creatives: I will prepare a brief for content - without unnecessary text, just focusing on details and quality.
Result: Scaling based on numbers, not assumptions. I am ready to do a test launch for 14 days to confirm the KPI.
… Do you currently have ready videos from the latest collection for the first tests?
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505 Hello!
We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.
We are ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.
Have a nice day :)
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441 I have 6 years of experience in e-commerce, where can I send my cases?
I work with 3 key levels of the funnel - TOFU, MOFU, and BOFU, end-to-end analytics, and I understand creatives for the luxury segment.
Please write to me privately for a more detailed conversation. Thank you!
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369 Good day, Kateryna, I have reviewed your request.
I am ready to propose collaboration. I can take on the development of the strategy, formulation of marketing communication angles, preparation of technical specifications and texts for creatives, as well as scripts for filming.
I also engage in building the structure of advertising campaigns, analyzing the audience and competitors, testing hypotheses, and further optimization to achieve stable results.
I suggest starting with a test launch to check the effectiveness of the approach. Please write to me privately.
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2862 43 1 5 Good day.
We work as a team in eCommerce and focus on Meta Ads for sales and ROAS, especially in niches with a high average check.
Approach
we build a system
creative → offer → funnel → purchase → repeat sales
What we do during the launch
… website and funnel audit before starting
audience and competitor analysis
building account structure for cold, retargeting, and lookalike
setting up Pixel, events, and catalog
developing strategy and testing hypotheses
Separate focus on creatives
we provide a brief for premium aesthetics
we work with visuals and messages for high check
we test different formats and connections
After the launch
we analyze ROAS, CPA, AOV
we cut weak connections
we scale those that are profitable
Experience
we work with eCommerce and brands with a focus on sales
there is a case where, due to the correct structure and creatives, we reduced the cost per lead and the cost of purchase on the site by 4 times and scaled the volume of sales
we understand the specifics of working with the premium segment and longer decision-making cycles
We work as a performance partner who is responsible for the result, not just for launching ads
Format
we are ready to start with a test launch
then scaling and long-term cooperation
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457 2 0 Hello!
I will build an effective advertising strategy.
Experience in launching internet marketing in the fashion niche from scratch.
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267 Hello!
We have experience working with eCommerce, specifically in the sales of women's and men's clothing, as well as women's footwear. We have worked with the brand Fanatka_obuvi, including the launch and optimization of advertising campaigns on Meta for conversions.
We can cover the full cycle of tasks: audit, strategy, setting up Meta Ads (Pixel, events, catalog), campaign structure (cold / retargeting / lookalike), preparation of creatives and texts, launch, optimization, and scaling for ROAS.
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427 1 0 Hello, I have over 3 years of experience with e-commerce, extensive experience with the luxury segment. Please write to me in private, we will discuss in more detail.
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1115 8 0 Good day.
I have experience in launching and scaling eCommerce projects, including those with an average check above market level and working with a "demanding" audience, where not only price matters but also presentation, trust, and aesthetics.
I work not just as a targeting specialist but as a person who builds a sales system through advertising.
What I do for the project:
— I conduct an audit of the website and the sales funnel (where customers are lost, what hinders purchases)
… — I analyze the target audience: segments, behavior, decision-making triggers in the premium segment
— I analyze competitors: offers, creatives, funnels
Next, I formulate a clear launch strategy:
— campaign structure (cold / retarget / lookalike)
— hypotheses for different segments
— scaling logic
I technically cover everything completely:
— Meta Business Manager
— Pixel + events (ViewContent, AddToCart, Purchase)
— domain verification
— catalog (if needed)
— correct conversion tracking
Regarding advertising:
— I create a campaign structure focused on sales, not "traffic"
— I write briefs for creatives considering premium positioning (important: mass-market approaches do not work in luxury)
— I test different formats (UGC, lifestyle, product focus, storytelling)
— I write texts for audience segments
Next:
— daily monitoring of metrics (CPL, CPA, ROAS)
— quick optimization
— scaling working connections
Cases:
I have worked with eCommerce and services in Europe, including a project in Prague (DBS service), where in 6 months through Meta + TikTok + Google we achieved a stable flow of applications (leads from forms, messages, calls) and scaled campaigns without a drop in quality.
Regarding budgets:
I have worked with budgets ranging from $1,000 to $50,000+/month.
Work format:
Test launch → KPI fixation → scaling.
My task is not just to launch advertising but to achieve a stable ROAS and a controlled sales system.
I am ready to discuss details and propose initial hypotheses for your project.
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880 13 0 Good day, I have experience working in the luxury segment of women's clothing and with high ticket items.
From the latest cases (we continue to work) 1 million euros in revenue per year with advertising investments of 60 thousand euros.
Write to me in private messages!
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7111 57 0 Good day, Ekaterina.
I am a practicing marketing specialist, working with targeted advertising (Facebook, Instagram), as well as contextual display (Google Ads) for 5 years.
If possible, please send a link to your working accounts on social media, it would be very helpful for me to conduct a preliminary audit and assess them overall.
Regarding the work: I will gather the necessary audiences for your social media, set up advertising campaigns, and after their launch, I will carry out regular optimizations with the aim of reducing the cost per click and improving results.
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1133 5 0 Hello! My name is Valya, I am a strategic specialist in advertising on Meta Instagram and Facebook with good experience in the markets of Ukraine, Europe, America, Canada, and the UAE. I work on projects comprehensively:
-I analyze the Instagram profile or website before launching advertising
-I analyze competitors and the target audience
-I create a promotion strategy and sales funnel
-I create creative materials and texts
-I conduct test advertising launches and analyze campaigns based on metrics
-I review advertising daily, making adjustments or restarting as needed
-I report processes in the chat or maintain a reporting table
-I provide a complete, overall report every month
… I am interested in the project and would like to communicate with you in more detail, propose ideas, and discuss some questions, please write to me in direct message📩🤝
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312 👋Hello!
We are AnnaKonda Digital AI. We specialize in targeted advertising that helps businesses acquire more customers without "draining" the budget.
🎯 We work with analytics, create audience segmentation, and select creatives that truly convert. Our approach is effectiveness and transparency in every campaign.
📩 Let's discuss the details — we will offer solutions tailored specifically for your business.
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888 5 0 Good day! I am interested in your project and would like to propose a 15-day trial period for $250. During this time, you will be able to see real results from my work.
Minimal costs - maximum efficiency. There are successful cases in product niches and the service sector. This is an opportunity to increase your sales with a professional marketer who works for results.
Interested in the offer? Write to me in direct.
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416 Good day. I have relevant cases in e-commerce: https://sparegos.com/case-fashion-eng – a fashion clothing brand for which we generated over $90,000 in sales.
My name is Oleksiy, I am a specialist with over 10 years of experience in setting up and optimizing advertising campaigns on Meta, Google, and TikTok Ads.
Here is another good example of our work:
- https://www.zhilyova.com – a Ukrainian premium women's lingerie brand. We spend about $10-15 thousand on advertising each month with a ROAS of 4.9+.
I have reviewed your request and am ready to assist with rapid scaling, so how about a brief call to discuss the details, budget, and start working as soon as possible?
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