Maksym Shakhovskyi
Offer Maksym work on your next project.
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Offer work
Lvov,
Ukraine
1 day 13 hours back
available for hire
on the service 3 months
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Successful projects
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Portfolio
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290 USD Advertising on social media for an electronic invitation platform
Social Media Advertising
We completely rebuilt the lead generation system for the seasonal offer Holiday Sun — starting from the website and ending with Meta Ads campaigns.
The main problem was not in advertising, but in a weak funnel and low conversion. Therefore, instead of scaling traffic, we first updated the website and built a clear funnel for registrations.
… My role included the full cycle: defining the ICP (ideal customer profile), developing the funnel structure, creating offers and communication angles, as well as launching and optimizing Meta Ads.
What was done:
Complete redesign of the website with a focus on conversion
Building a registration funnel (landing page → form → lead processing)
Defining the ICP and developing relevant offers
Launching and optimizing Meta Ads campaigns
Testing creatives and communication angles
Result:
240 registrations in 30 days
$0.89 per registration
Stable and scalable flow of leads
Key insight:
The result was achieved not only through advertising but thanks to a systematic approach. After updating the website and building the funnel, Meta Ads began to consistently generate cheap and quality leads.
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290 USD Social media advertising for Womind (lead generation for events)
Social Media Advertising
We launched a lead generation system for Womind (workshops and events in Lviv) through Meta Ads from scratch.
At the start, we tested different approaches to the funnel. Initially, we launched subscription campaigns with subsequent conversion to messages. Later, we switched to a combined model and focused on message campaigns on Instagram as the main source of quality leads.
… My role included the full cycle: defining ICP (ideal customer profile), developing a creative strategy, creating offers and communication angles, as well as launching and optimizing Meta Ads campaigns.
What was done:
Development of communication angles and offers for cold audiences
Launching and testing advertising campaigns (focus on messages)
Testing creatives: emotions, event scenarios, audience pain points
Analyzing lead behavior and optimizing for quality, not just quantity
Testing different event formats to find the most effective one
During the process, we also tested different types of events. Initially, these were regular workshops with weekly registration. Later, we launched a new event format that resonated much better with the audience and allowed us to scale the results.
Result:
Stable flow of applications for events
Reduction in lead cost after the testing phase
Significant improvement in lead quality through message campaigns
600% return on advertising investment in the last month of collaboration
Key insight:
The main growth came from focusing on lead quality. A part of the audience converts significantly better through direct (Instagram) than through traditional forms. The shift to messaging became the key growth point for this project.
