Andrii B.
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Irpen,
Ukraine
5 hours 38 minutes back
responds within a couple of hours
available for hire
10 Safes completed
18 days 8 hours back
9 clients
70 proposals made
on the service 2 years
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
Skills and abilities
Portfolio
- All works 44
- Contextual Advertising 2
- Social Media Marketing (SMM) 6
- Social Media Advertising 8
- Lead Generation & Sales 23
- App Store Optimization (ASO) 1
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Systematic lead generation: how we received 529 applications for legalization
Project Output Data
GEO: Poland (local campaigns by city)
Niche: Legal services / Migration consulting (residence permits, legalization, family packages)
Platform: Meta Ads (Facebook/Instagram)
… Work period: 2 months
Goal: To build a stable lead generation system and increase the number of applications without losing their quality. Since the service is not an impulse purchase and clients reach out in a state of stress, trust and speed of contact were critically important.
What was done
1) Testing and selection of tools: simultaneously launched quizzes (Website Leads) and Meta embedded forms (Lead Forms). Based on the test results, focus and budget shifted to lead forms, as they showed better conversion and higher quality applications.
2) Local targeting: set up campaigns focusing on specific cities and audiences interested in living and working in these locations. This allowed reaching both hot audiences and users in the decision-making process.
3) Development of creatives as a filter: moved away from abstract visuals in favor of videos with company experts and educational formats. Simple offers without aggressive promises helped filter out random users and attract those with a real inquiry.
4) Quality control of leads: optimized campaigns with a strict focus on target applications (having a correct phone number, conscious outreach, having a specific request), rather than searching for the cheapest result.
Results in numbers
Spent budget: ~ 19,150 zł
Leads obtained: 529
Average cost per lead (CPL): ~ 36.20 zł
Conclusion and key insights
We built a managed advertising system that consistently generates conscious applications, provides the business with predictability, and allows for scaling without a sharp decline in quality.
The main formula for success in this specific niche: video format + simple communication + lead forms. It was also discovered during the process that the audience in this segment burns out quickly, so creatives need regular updates to maintain effectiveness.
#metaads #facebookads #leadgeneration #legalservices #migrationconsulting #targeting #marketing #b2c #cpl #poland
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E-commerce in the USA through Google Ads: increased revenue by 30% to $171,000
Contextual Advertising
What has been done
1. Audit and recommendations: conducted an analysis of competitors and the client's current Shopify site. Identified issues in functionality, store structure, and ineffective allocation of the advertising budget. Provided recommendations for creating a new site (implemented by the client's partners).
2. Campaign optimization: disabled ineffective search campaigns. Focused primarily on shopping campaigns, which became the main driver of results.
3. Launch and testing of new tools: tested Standard Google Shopping campaigns. Simultaneously optimized Performance Max: tested bidding strategies without ROAS limitations and "maximum conversion value."
…
Results in numbers
Spent budget: $10,332 (expenses reduced by 25% compared to last year)
Orders received: 334 (growth of 19%)
Total revenue: $171,415 (growth of 30%)
Additional metrics: ROAS was 1659% (+73%), average order value increased to $513 (+9%), and Conversion Rate improved by 21% to 2.49%.
Conclusion and next steps
The full implementation of the strategy (new site + optimized campaigns) provided significant growth. With significantly lower expenses, we received more orders and revenue, successfully fulfilling the client's objectives.
Currently, the result is secured. A strategy has been developed for the next six months for the low season period: we plan to test new connections for bidding strategies, deep optimization of the data feed, and further optimization of the site pages for stable scaling.
#googleads #ecommerce #shopify #roas #performancemax #shopping #businessscaling #online sales #digitalmarketing
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Meta Ads: Lead generation for dentistry in Odesa
Lead Generation & Sales
Set up system advertising for a dental clinic (Ukraine, Odesa). Thanks to the segmentation of advertising streams by service check, clear analytics, and testing of different funnels — we stabilized the flow of inquiries and obtained a predictable cost per lead. Before our work, the advertising was launched chaotically, without data collection.
Project output data
… GEO: Ukraine, Odesa
Niche: Dental clinic
Campaign period: June – October 2025
Goal: Lead generation for consultations and treatments (distribution between expensive and mass services).
Total reach: ~454,500 unique users.
Work structure and statistics
For proper hypothesis testing, we divided the traffic into 2 separate offices.
Office No. 1: Expensive services (implantation, prosthetics, treatment under a microscope)
Format: Conversion campaigns (traffic to the website)
Spent: $9,658
Leads obtained: 760
Average cost per lead (CPL): $12.71
CTR: 2.23%
Website conversion: ~4.3%
Lead conversion to appointment booking: 32% (traffic to the website resulted in higher user intent).
Office No. 2: Mass services (hygiene, filling, whitening)
Format: Meta leads / quiz-survey (Adsquiz)
Spent: $2,485
Leads obtained: 704
Average cost per lead (CPL): $3.53
CTR: 1.91%
Lead conversion to appointment booking: 24% (lower cost per lead, but a higher percentage of those who did not follow up).
Overall results and next steps
In total, over 1,464 leads were generated with an average cost of $8.2. The campaigns showed stable results within market indicators for the region.
Next scaling steps:
Launch retargeting on the website (video creatives + call for consultation).
Preparation and launch of search campaigns in Google Ads.
Setting up CRM filtering of leads by quality indicators.
#Facebook #FacebookAds #instagram #GoogleAdwords #metaads #leadgeneration #targeting #dentistry #medicalmarketing #marketinganalytics #CPL #ROI
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Meta Ads: 500+ targeted leads for a laser hair removal studio
Lead Generation & Sales
The project was initiated with the goal of establishing a stable flow of targeted inquiries and testing the effectiveness of the sales funnel through Direct on Instagram. The main task was to attract a quality audience and avoid non-targeted spam, prompting algorithms to seek out those users who are ready for dialogue.
As part of the work, the following steps were implemented:
… Developed targeted creatives: created advertising materials that specifically addressed the pain points and key motivations of the target audience, which increased click-through rates and the desire to engage with the ads.
Segmented audiences: conducted a deep selection based on interests, focusing on the female segment. Used relevant behavioral and thematic targeting for maximum reach.
Optimized the funnel and abandoned automation: built a clear customer journey leading to Direct. To improve lead quality, consciously transitioned campaigns to manual settings and abandoned Advantage+, taking control of the audiences into our own hands.
Changed the optimization goal: set the algorithm displays directly to "initiated dialogues," rather than just reach or clicks, so that the budget was spent exclusively on attracting real inquiries.
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As a result of the campaign, the funnel in Direct with manual management and properly selected audiences showed high effectiveness. With a total spent budget of $1,835.84, we managed to generate over 500 initiated dialogues. The cost of one targeted inquiry was less than $2, while the client noted the high quality of leads — the metrics turned out to be higher than average, without mass irrelevant spam.
#metaads #facebookads #instagramadvertising #direct #salesfunnel #case #targeting #marketing #leadgeneration #digitalmarketing #targeting #adoptimization #cpa #traffic #businessscaling #online sales
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Scaling dropshipping in Italy (TikTok Ads)
Social Media Advertising
The project began with the need for rapid testing of demand for trending products (thermal shorts, massagers) and obtaining maximum traffic volume. The main task was to find a balance between the cost per click and the quality of the audience for further scaling of sales.
As part of the work, the following steps were implemented:
… 1. A comparison of two traffic acquisition strategies was conducted. It was found that for viral products, the "Traffic" strategy at the start provides clicks that are 22 times cheaper compared to conversion campaigns.
2. Emphasis was placed on UGC content and live product demonstrations. The use of the Display Card tool allowed the CTR to rise to a record 4.15%.
3. Thanks to the low entry cost (CPC $0.03), a base for retargeting was formed. This allowed for data collection to train algorithms and launch Look-alike audiences in the following stages.
4. A broad targeting approach was applied across Italy, focusing on interests: gadgets, care, and seasonal clothing, which ensured a steady flow of visitors.
Final metrics:
Total budget: $1,400.
Cost per result (CPC): $0.03 (on traffic campaigns).
Reach: 715,000+ users.
Conclusion:
The use of native UGC videos and a low entry strategy allowed for over 13,900 clicks at minimal cost. This created an ideal foundation for converting the warmed-up audience into Purchase campaigns for final sales closure.
#tiktokads #dropshipping #ecommerce #case #italy #marketing #ugc #traffic #scaling #gadgets #thermalunderwear #digitalmarketing #ads #retargeting
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Scaling a mobile application for HR directors on LinkedIn
App Store Optimization (ASO)
The project began with the need for a complete overhaul of the strategy: the advertising account required cleaning, and the learning algorithms were not functioning correctly. The main task was to engage decision-makers (LPR) in the field of maritime recruitment.
Implemented steps:
… 1. Corrected errors in event settings for proper training of LinkedIn algorithms.
2. Divided campaigns into brand awareness (B2C) and lead generation for HR managers (B2B).
3. Launched video ads and expert posts in a restrained business style, which reduced the cost per click (CPC) to $0.09.
Thanks to "social proof" and reaching key maritime hubs, a steady flow of targeted traffic was achieved.
#linkedinads #b2bmarketing #marinehr #case #recruitment #advertising #marketingstrategy #digitalmarketing #targeting #scaling #socialproof #hrtech #leadgeneration
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Scaling B2B and B2C segments in Meta Ads
Lead Generation & Sales
The project began with the need for a complete overhaul of the strategy: the advertising account required technical cleaning, the learning algorithms were functioning incorrectly, and the cost of customer acquisition was unstable. The main task was to separate the flows into wholesale (B2B) and retail (B2C) and to achieve target profitability indicators.
As part of the work, the following steps were implemented:
… 1. Conducted a complete cleaning of the advertising account, corrected critical errors in event settings, which allowed Meta's algorithms to correctly see conversions and pass the learning phase more quickly.
2. Divided campaigns by funnels: for B2C, we chose a direct sales strategy through a catalog (cosmetics/chemicals), and for B2B — lead generation through lead forms to request a wholesale price list.
3. Set up dynamic ads for home goods, which allowed showing users exactly the items they were interested in, significantly increasing the relevance of the ads.
4. Launched updated video creatives and posts on Instagram. This helped reduce CPC from $0.04 to $0.03, ensuring a larger volume of traffic at the same budget.
During the tests, a new profitable segment was identified in B2C (retail), which provided an immediate increase in profitability. Despite budget reductions in the wholesale direction, through precise targeting and working with the offer, we maintained the cost per lead at less than $1.
#metaads #facebookads #instagramadvertising #ecommerce #case #B2B #B2C #marketing #cosmetics #homegoods #advertisingoptimization #roas #cpl #traffic #businessscaling #leadgeneration #digitalmarketing #targeting #retargeting #online sales
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Lead generation in the European market | Google Ads
Lead Generation & Sales
The main goal is to obtain the maximum number of quality leads (applications with a valid phone number) for the web model vacancy at the minimum cost, while adhering to Google's advertising policy in a sensitive niche.
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Lead generation for an online English language school
Lead Generation & Sales
Attracting quality leads for an online English school through Meta Ads.
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Lead generation through Meta Ads for an online project in the educational niche
Lead Generation & Sales
Project goal:
Attract potential clients into the funnel through an inexpensive product (tripwire), with subsequent warming up and selling the main course with an average check of 12,000 UAH.
Campaign goal – leads and sales of the tripwire, which launch the funnel
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Meta Ads: eCommerce (clothing), USA — advertising budget management
Lead Generation & Sales
Client's goal:
Optimize advertising costs in Meta Ads and Google Ads for an online clothing store with high daily traffic. The initial metrics were unstable, there was no scaling strategy, and the website had technical issues.
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TikTok Ads: advertising of a medical rehabilitation center
Lead Generation & Sales
Client: international private clinic
Product: rehabilitation center
Vertical: medicine
Geo: Kazakhstan
… Placement: TikTok
Key metrics: CPA, CTR, number of leads, CPC, CPM
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Invested $22,204 with a return of 220% for the mobile application.
Lead Generation & Sales
Set up advertising in the Meta mobile app from English.
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565 leads for real estate in Ukraine
Lead Generation & Sales
Set up advertising in Meta for a construction company from Ukraine.
Lead price - $8.53
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488 leads for real estate in Cyprus
Social Media Advertising
Set up advertising in Meta for real estate in Cyprus.
Lead price - $15.3
Reviews and compliments on completed projects 10
2 June
56 USD
Targetologist Telegram Ads
Quality
Professionalism
Cost
Contactability
Deadlines
We are completely satisfied with the collaboration with the targeting specialist. The advertising campaigns were set up efficiently and on time, the specialist constantly analyzed the results and made necessary adjustments to improve the metrics. Communication was quick and clear, all tasks were carried out responsibly. We recommend them as a competent expert in setting up and managing advertising campaigns.
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23 May
22 USD
Consultation on LinkedIn Ads
Quality
Professionalism
Cost
Contactability
Deadlines
A wonderful specialist who quickly identified the problem, conducted an audit, and provided consultation on further promotion.
7 April
42 USD
Meta/Google Targetologist
Quality
Professionalism
Cost
Contactability
Deadlines
A pleasant specialist to work with, highlighted moments regarding the packaging of the profile and filling the website. Very satisfied, afterwards we considered introducing several platforms: Meta and TikTok. I recommend.
23 March
49 USD
A targetologist is needed for promoting a barbershop.
Quality
Professionalism
Cost
Contactability
Deadlines
Helped with the website setup and adjusted the strategy for more effective promotion. As a result, the performance of advertising campaigns improved and the number of applications increased. The work was done well and on time, communication was at a good level. I recommend for collaboration!))
2 March
45 USD
A targetologist is needed for promoting beauty salons.
Quality
Professionalism
Cost
Contactability
Deadlines
Quick execution of work, good communication, and attention to detail
16 February
67 USD
Targetologist for mobile application
Quality
Professionalism
Cost
Contactability
Deadlines
Andriy is a professional in his field. After the successful launch, Meta continued the collaboration and also launched Google Ads. I sincerely recommend him; we received not only the completion of the assigned tasks but also clear explanations at all stages of work, quick communication, and transparent reporting.
13 May 2025
22 USD
Looking for a Meta Ads + Google Ads consultant
Quality
Professionalism
Cost
Contactability
Deadlines
Andriy conducted a thorough analysis of our advertising campaigns and provided many useful recommendations for budget optimization and improving effectiveness. He developed a clear advertising launch strategy, assisted with technical settings (including Meta Pixel), and accompanied us at all stages. The advertising was set up both in Google Ads and Meta Ads, with detailed explanations of each step. Everything was completed clearly and on time. We sincerely thank you for the cooperation! Definitely recommend!
22 March 2024
11 USD
Configuration of the Facebook Advertising Office + Google Ads Consulting
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you, I got a professional advice. I recommend it!
21 March 2024
13 USD
Facebook Ads + Ads
Quality
Professionalism
Cost
Contactability
Deadlines
I recommend cooperation. You have received professional advice (Meta Ads / Google Ads). Everything is fast and clear. Thank you !
11 January 2024
11 USD
Facebook and Instagram Advertising (Meta)
Quality
Professionalism
Cost
Contactability
Deadlines
Andrew detailed and provided us with valuable information about the effectiveness of our advertising campaigns and advertising costs, developed a strategy to launch advertising campaigns and accompanied us at all stages (in technical points - Meta Pixel, etc.). I set up advertising and explained all the moments about Google Ads & Meta Ads and eCommerce. Everything was done as agreed! Thank you ! I recommend it!
