Ihor Trofimov
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Krivoi Rog,
Ukraine
1 day 11 hours back
available for hire
3 Safes completed
3 months 15 days back
3 clients
7 proposals made
on the service 3 years
Rating
Skills and abilities
Portfolio
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Case: Scaling the online course "Breakthrough" (EdTech)
Budget $167,000
Niche: Education for Entrepreneurs / Info Business
GEO: Kazakhstan, Ukraine, Uzbekistan
Period: 12 months (June 2023 – May 2024)
… Task: Scale the flow of applications for Margulan Seisebayev's educational program significantly. Achieve a stable budget of $10,000+/month while maintaining the cost per lead.
What has been done:
- Budget scaling: Increased monthly expenses from $5,000 to $31,300+ (6 times growth) without losing lead quality.
- Marketing funnels: Developed and implemented complex multi-level funnels (webinars, intensives, direct sales).
- Global testing: Tested hundreds of hypotheses, creatives, and landing pages to maintain conversion rates at high volumes.
- Analytics: Implemented a system for end-to-end analytics to monitor ROI and track every conversion along the customer journey.
Result:
- Attracted 40,731 applications for webinars and the main course.
- Executed an advertising budget of $167,000.
- Ensured enrollment in 4 new training streams (over 3,000 students).
- Built a system that allows stable operation in conditions of "creative burnout" and an aggressive market.
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Case: B2B targeting for Pack Meal
Lead Generation & Sales
Task: Launch the brand in the market from "scratch," build an expert community on Instagram, and establish a stable flow of B2B leads (restaurants, Dark Kitchen, semi-finished product manufacturers).
What has been done:
- B2B segmentation: Divided the audience into 3 narrow niches: semi-finished product manufacturers (meat/cottage cheese), meal plan services, and Dark Kitchen.
… - Content laboratory: Created over 50 unique creatives, including complex motion design and technical video demonstrations of equipment.
- Working with SQL: Implemented a lead scoring system that allowed the sales department to receive only the most interested clients.
- Retargeting and LAL: Used the customer database to create Look-alike audiences, significantly reducing the cost per lead.
Result:
- Audience growth: From 100 to 1800+ targeted subscribers (business owners and decision-makers).
- Lead generation: Consistently 200+ quality leads per month.
- Conversion: Achieved an impressive rate of 60% conversion from lead to deal/request.
- Scaling: The project has been successfully operating and scaling since April 2023 to the present.
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Caravan: targeted advertising of shopping malls in Dnipro
Niche: Shopping Mall / Retail / Events
Period: 6 months (systematic promotion)
Task: Create a systematic flow of visitors, increase brand awareness in the region, and announce large-scale events (Winter Sales, March 8, School Holidays, etc.).
… What has been done:
- Audience segmentation: Distribution into groups: family leisure, shopping lovers, parents.
- Event marketing: Launching separate campaigns for each information reason of the shopping mall.
- Reach strategy: Using "Traffic" and "Awareness" goals for maximum coverage of city residents.
- Adaptive creatives: Development of static and animated banners for each event.
Results:
- A stable advertising launch model has been built, allowing for predictable engagement of thousands of visitors at events.
- Millions of reach to the target audience in Dnipro city have been achieved.
- A regular flow of traffic to the website and Instagram profile of the shopping mall has been formed.
- Successful advertising campaigns have been implemented for 5+ major holiday and seasonal events.
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Contextual advertising "Construction of turnkey houses in Kyiv"
Contextual Advertising
Main task:
1. Increase the number of applications for building houses in Kyiv;
2. Reduce the cost per lead.
Results:
… We launched an ad on a quiz. After a week of testing, we saw how the number of applications through the quiz doubled. And we managed to achieve a cost per lead of $12.3.
- Leads - 76
- Clicks - 10,263
- CPC - $0.09
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Contextual advertising for "Pool Store"
Contextual Advertising
Main task:
1) increase the number of pool construction applications
2) increase sales from the website;
Results:
… - Closing deals for pools: total amount of 1 million+
- Website sales: amount of 500k+
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Contextual advertising for a network of shopping centers in Kyiv
Contextual Advertising
Main task:
increase the attendance of shopping centers.
Results:
By implementing a new campaign structure, regularly expanding semantics, and working with ads - it was possible to achieve current results.
…
Additionally: regular testing of new hypotheses allowed to improve positions in Google ads and be in the top 3 search results at the moment.
- Growth in center attendance: by 45%
- Growth in website purchases: by 30%
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Contextual advertising for car goods
Contextual Advertising
Main task:
Increasing sales and ROAS.
Results:
Through optimization and testing of various strategies on the main product, we managed to achieve a stable ROAS of 1672%, which continues to grow month by month due to the optimization of additional products.
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Contextual advertising for STERILIZERS
Contextual Advertising
Request: increase sales and increase ROAS by 2000%.
Main tasks:
1. Increase sales of the main product - dehydrators.
2. Increase sales of consumable products whenever possible.
… 3. Increase ROAS from 15000% to 38000%.
Result:
ROAS is maintained at 3800% despite seasonal declines in the client's main products.
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Sale of Furniture
Contextual Advertising
Sale of Furniture
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Sale of Furniture
Contextual Advertising
Sale of Furniture
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Selling of dryers
Contextual Advertising
Selling of dryers
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The work table stands.
Contextual Advertising
Table for work standing (mediate check - 17 thousand UAH)
Total amount: 7.5 thousand UAH
Total sales: 102,000 UAH
… Roas: 1360%
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Cosmetics
Contextual Advertising
Cosmetics
Expenses: 29.4 thousand UAH
Total sales: 312 thousand UAH
… Roas: 1060%
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Sales of spare parts (context advertising)
Contextual Advertising
Sales of spare parts (context advertising)
Expenses: 12 thousand UAH
Sales amount: 67,8 thousand UAH
… Roas: 560%
Reviews and compliments on completed projects 3
17 February
113 USD
Meta ads audit
Quality
Professionalism
Cost
Contactability
Deadlines
Very satisfied with the collaboration! The performer conducted a truly deep audit of the advertising account. Critical errors were found in the audience settings and campaign structure that we had not noticed before. I received a clear step-by-step optimization plan and recommendations for creatives. The work was completed on time, and communication was excellent. I recommend them as a professional!
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3 January 2024
45 USD
Targeted advertising
Quality
Professionalism
Cost
Contactability
Deadlines
Everything went wonderfully. The consultation was very detailed and quality, received answers to questions that for a long time did not give calm.
Communication was good and professional.
12 June 2023
147 USD
Google Advertising Needed
Quality
Professionalism
Cost
Contactability
Deadlines
The work is done in full scope, quality and timely. I received answers to all the questions that interest me and also the report on the work done. Communication was fast, clear and clear. Thanks for the work done.
Anastasia Sinokhina
| Personal | Response review
