Project Description:
We are looking for a specialist / targeting expert to set up and launch advertising on Instagram for an online store that sells electrical equipment: batteries, chargers, inverters, solar panels, controllers, etc.
We need a person who can not only "drive traffic" but also generate leads and sales.
What needs to be done:
- Conduct an audit of the Instagram account and advertising funnel.
- Study the niche, competitors, and target audience.
- Propose an advertising strategy focused on sales, not just reach.
- Set up the Meta advertising cabinet.
- Prepare the structure of advertising campaigns: test audiences, segments, hypotheses.
- Set up ads for messages/leads/website visits, depending on what shows the best conversion.
- Provide a brief for creatives or independently prepare advertising texts and ideas for banners/videos.
- Launch the ads, test several connections.
- Optimize the campaign based on results.
- Prepare clear reporting: what was launched, what worked, what is the cost per lead/sale, what to do next.
Priority Products:
Batteries for special transport, boats,
Chargers for cars, boats, motorboats, special transport
Electrical equipment for special vehicles, yachts, motorboats, campers, autonomous and backup power systems
Desired experience with technically complex products, where it is important to explain advantages, compatibility, and use cases to the client
Advertising Goals:
- Generate targeted inquiries.
- Sell products.
- Reduce the cost per lead.
- Find working audiences and scalable advertising connections.
Requirements for the performer
- Experience in setting up advertising on Instagram / Meta Ads and proof of achievements
- Highly desirable experience in e-commerce.
- A big plus – experience in niches: electrical engineering, batteries, chargers, auto electronics, solar, backup power, marine, RV/camper.
- Ability to work with a technical product, where it is necessary to explain benefits in simple language.
Understanding how to promote products with different price points and different decision-making timelines.
Ability to show cases, numbers, and the logic of work.
Important:
- Highlight strong offers;
- Segment the audience;
- Test hypotheses;
- Calculate advertising economics;
- Work towards results in the form of inquiries and sales.