Anastasiia Y.
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Hust,
Ukraine
15 hours 50 minutes back
available for hire
1 Safe completed
3 years back
1 client
7 proposals made
on the service 3 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
Čeština: intermediate
Skills and abilities
Services
Writing
Portfolio
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316 USD Facebook & Instagram ADS | targeting | Modular houses
Social Media Advertising
Case: 214 leads on modular houses in the Czech Republic (Meta Ads)
Region: Czech Republic (Geo: CZ)
Niche: Modular houses / Real estate
…
Campaign type: Lead generation through embedded lead forms (FB Forms)
Total budget for testing: 6,571.64 CZK
Number of leads obtained: 214 (completed questionnaires with contacts)
Average cost per lead (CPL): 29.22 CZK
1. What work was done?
Built a lead funnel: Instead of expensive clicks to the website, created a funnel within Meta: Ads with an offer → Short survey in the lead form for qualification → Collection of contacts (phone, email).
Audience testing: Tested a broad audience and targeted by interests (construction, architecture, country houses).
Localization of creatives: Conducted analysis of the target audience and competitors. Created ads that distinguished us in the market, tested creatives with live photos of finished objects, tested different offers, and focused on speed.
Budget optimization: The main budget was directed towards lead generation, while simultaneously launching a warming campaign with an extremely low CPM (15.27 CZK) for maximum market reach.
2. Key metrics from the dashboard:
Reach: 29,462 unique users (52,275 impressions).
Frequency: 1.77 — an optimal indicator that allowed not to burn out the audience during the testing period.
Result: The main campaign brought 214 hot leads at a record low price for this niche — 29.22 CZK per lead. Interested buyers were found, and negotiations are ongoing.
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271 USD Facebook & Instagram ADS | targeting | E-COMM Textile Czech Republic
Lead Generation & Sales
Region: Czech Republic (Geo: CZ)
Total Revenue: 773,548.94 CZK (Czech crowns)
… Number of Purchases: 500 confirmed orders
Average ROAS (Return on Advertising Spend): 6.13 (613%)
Average Cost per Acquisition (CPA): 252.41 CZK
1. What work was done and what problem was solved?
Client's problem before starting:
The project operates in a competitive e-commerce niche in the Czech market. The main challenges were: high customer acquisition cost (CPA) on "cold" traffic, instability of conversions day by day, and a significant percentage of users who stopped at the checkout stage but did not complete the purchase (abandoned carts). The task was to build a predictable sales funnel and scale the project while maintaining high return on investment (ROAS).
What was specifically done (Detailed description of processes):
Analytics and Setup:
Data collection through Meta Pixel and Conversions API was fully optimized. This allowed for clear tracking of micro-conversions at each stage of the customer journey: Add to Cart → Initiate Checkout → Purchase. As a result, we could see exactly where the audience was "dropping off".
Audience Testing and Optimization:
Various targeting strategies were launched and tested: working with a broad audience, detailed interests, and Advantage+ Shopping Campaigns.
Creative Development and Localization:
Over 5 ad formats were created and tested. All creatives were fully adapted and localized for the Czech audience (clear focus on product benefits, social proof, and reviews).
Retargeting and Abandoned Cart Management:
The analytics dashboard clearly shows: we had 1,072 initiations of checkout and 500 final purchases. To bring back the remaining 572 users who did not complete payment, custom retargeting with calls to action and special offers was implemented, significantly reducing the overall cost per purchase.
Budget Management and Scaling:
Weekly performance analysis (CPA and ROAS) was conducted. Budgets were dynamically redistributed in favor of leading campaigns. As seen in the screenshot, the top campaign generated 237 purchases with the highest ROAS of 6.72 — this was the main focus during scaling. Less effective connections (e.g., with ROAS of 2.40) were timely optimized or turned off to avoid wasting the budget.
2. Analytics of Key Metrics from the Advertising Dashboard:
Control of Initial Step Costs: The average cost for adding a product to the cart was only 27.10 CZK, indicating high relevance of creatives and audience interest.
Checkout Stage: 1,072 events of checkout initiation were received at an average cost of 117.73 CZK.
Final Conversion: 500 net sales were obtained with an average receipt that allowed for a ROAS of 6.13. This means that for every 1 crown invested in advertising, the client received over 6 crowns in net revenue.
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8 USD The Vegan Burger
Print Design
Posts for Bistro
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16 USD The menu
Print Design
Menu for Coffee
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79 USD The Master Manicure
Logo Design
Task: Simplicity and Memory
The logo symbol is the combination of two letters "N" and the shape of the nail.
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67 USD The Panda Bistro
Logo Design
Mission: Simplicity and Minimalism
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67 USD Permanent Makeup
Logo Design
Logo for the Master of Permanent Makeup
MARIANNA PERMANENT Makeup
Task: Develop a logo in minimalist style and in classical polythe
… Black and White Colors
Solution: The logotype consists of inscriptions, the fonts are the most simplified, and the letter "M" resembles a mask, i.e. the application that is wrapped
Reviews and compliments on completed projects 1
14 January 2023
18 USD
Create a logo
Quality
Professionalism
Cost
Contactability
Deadlines
I am very pleased with the work of Anastasia.
Everything at the highest level.
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| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Advertising for online and offline beauty niche training
293 USD
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Advertising of goods
609 USD
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Developer Facebook Instagram
226 USD
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We are looking for a modern specialist in targeted advertising on Instagram / Facebook (Meta)
338 USD
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Professional Target Advertising
564 USD
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Need a Facebook Ads specialist to set up advertising for a furniture online store.
451 USD
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Launch of a lead generation campaign
338 USD
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We are looking for a specialist in website promotion (WordPress)
271 USD
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Setting up Instagram advertising for an online store of electrical equipment
271 USD
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Clothing store 88.clo.ua
271 USD
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