Oleh Rychkin
Offer Oleh work on your next project.
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Offer work 
Poltava,
Ukraine
2 hours 20 minutes back
available for hire
5 Safes completed
4 months 6 days back
5 clients
35 proposals made
on the service 6 years
Rating
Language proficiency level
Українська: fluent
Русский: advanced
English: pre-intermediate
Skills and abilities
Portfolio
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Income of 1.18 million UAH for an online toy store | Google ads
Contextual Advertising
Point A (what the client came with)
At the start, work was mainly conducted through one active Performance Max campaign, which had a limited budget and low return on investment. Campaigns were often paused due to lack of funds in the account, hindering stable algorithm learning.
… - Total revenue (conversion value): 582,000 UAH
- Advertising budget: 137,000 UAH
- Number of purchases: 659
- ROAS (return on ad spend): 424%
- CPA (cost per acquisition): 208 UAH
Point B (what we achieved)
We structured the account, launched several new Performance Max campaigns (segmented by product categories/pricing), and connected Demand Gen to scale reach.
- Total revenue (conversion value): 1,180,000 UAH (doubled)
- Advertising budget: 210,000 UAH (allocated more for scaling successful connections)
- Number of purchases: 700 (growth of +6%)
- ROAS (return on ad spend): 561% (budget efficiency increased by 32%)
- CPA (cost per acquisition): 300 UAH (increase due to budget growth)
How did we do it? Launch strategy
The success of the project is based on creating a sustainable ecosystem where the customer journey is clearly divided into stages. It is not just a set of ads, but a working model that transforms cold interest into repeat sales.
Segmenting the assortment by price allowed Google algorithms to find buyers for different product categories more accurately. The "nudge" and loyalty system works as emotional glue. Dynamic remarketing brings back and stimulates purchases from those who hesitated and works with the customer base.
Working with the merchant
- Creation and upload of a new feed: Instead of an automatic feed that the system pulled in itself and which could not be fully controlled, a new general XML feed with auto-updating was developed and connected, containing all products on the site.
- Fixing technical errors in links: Resolved the 404 error issue caused by an incorrect link with a space provided by the developer.
- Product segmentation through labels: Implemented product breakdown by price categories (e.g., up to 500 UAH, from 500 to 1000 UAH, etc.) in the feed using special labels for easier bid management.
- Working with the assortment: Specific IDs of popular products and categories (constructors, children's transport) were highlighted and added to separate shopping campaigns.
Conversion tracking
Setting up Google Tag Manager (GTM): A new profile was created on Gmail, and the GTM container was successfully installed on the site.
- Integration with CRM: Conducted an audit of the client's CRM system regarding the pulling of UTM tags. We connected modern AI to address the issue of the inability to set tags in the client's specific CRM.
- Enhanced tracking: Set up event and order transmission to the Google Ads advertising cabinet for more accurate analysis of ad effectiveness.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #ConversionTracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #GDN #searchads #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlineshop #advertisingforecommerce #EcommerceMarketing #AdvertisingForOnlineStores #ProjectScaling #salesfunnel #digitalmarketing #onlineadvertising #advertisingcabinet #MetaAds #FacebookAds #InstagramAds #FacebookPixel #LeadGeneration #LookalikeAudiences #AdAnalytics #ConversionSetup #AdAudit #AdOptimization #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualadvertising #targetedadvertising #adsetup #admanagement #internetadvertising #internetmarketing #googleadvertising #googleads #googleadssetup #productadvertising #dynamicads #remarketing #merchantcenter #googlemerchant #salesincrease #profitincrease #advertisingagency #businesspromotion #leads #traffic #ppcspecialist
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ROAS 500% for a dietary supplements store | Google ads
Contextual Advertising
Point A (what the client came with)
The client came with functioning campaigns that had low effectiveness due to technical errors (duplicate conversions) and limited reach (product blocking in Merchant Center).
- Product status: over 100 items rejected in Google Merchant Center due to incorrect images.
… - Data cleanliness: incorrect tracking (double counting of conversions due to duplicate GTM and site codes).
- Profitability (ROAS): unstable, due to incorrect tracking, actual metrics were lower than displayed.
- Costs: limited due to low system trust in rejected products.
- VAT presence: additional tax burden of +20% on every spent hryvnia due to an unfavorable payment profile.
Point B (what we achieved)
After conducting a series of works (unblocking products, setting up clean tracking, launching P-Max and Demand Gen), the project reached stable scaling.
How did we do it? Launch strategy
The main focus was on scaling through accounts with history, which allowed us to bypass the lengthy "cold" learning phase and quickly move to hypothesis testing.
Dynamic remarketing was implemented to work with the audience at the middle stage of the funnel, chasing users who had added items to their cart and encouraging them to complete the purchase.
Specific TOP categories, including spirulina, were tested through Demand Gen with a focus on attracting quality traffic. The synergy of technical optimization and "clean" visual creatives not only allowed us to pass strict moderation but also to achieve a stable ROAS indicator of over 400%.
Challenges we faced
Problem 1: Product blocking in Google Merchant Center
A significant portion of the assortment (over 100 items) was rejected by the system due to non-compliance with image requirements (presence of watermarks, text, or logos on photos).
How we solved it:
– A full audit of product cards was conducted, designers prepared new images on a clean white background without unnecessary elements.
– After updating the feeds, an appeal was submitted, which allowed us to unblock most positions.
Result - the block was lifted from all products, and the overall campaign results improved.
Problem 2: Incorrect conversion tracking in the cabinet
During the audit, data duplication about purchases was discovered. The system recorded one action twice because the analytics tags were installed simultaneously through both the site code and Google Tag Manager.
How we solved it:
We unified tracking by providing the developer with a technical task to remove the direct code from the site, and all tracking was moved exclusively to GTM for accurate data collection.
Result: we fixed all events and conversions, and now we have clear analytics and figures.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #GoogleMerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #conversiontracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #GDN #DisplayNetwork #searchads #SearchAds #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlinestore #advertisingforecommerce #EcommerceMarketing #AdvertisingForOnlineStores #campaignscaling #ProjectScaling #salesfunnel #digitalmarketing #DigitalMarketing #onlinemarketing #advertisingcabinet #MetaAds #FacebookAds #InstagramAds #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #ConversionSetup #AdAudit #AdOptimization #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualadvertising #targetedadvertising #adsetup #admanagement #internetadvertising #internetmarketing #googleadvertising #googleads #googleadssetup #googleadsorder #productadvertising #dynamicads #remarketing #merchantcenter #googlemerchant #salesincrease #profitincrease #advertisingagency #businesspromotion #leads #traffic #ppcspecialist
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Lead for €3 for finding drivers for work | Google ADS
Social Media Advertising
Task: ensure a stable flow of quality responses to the job vacancy at €5 per response.
Where we started (Point A)
The client has had a business for some time, but had not previously launched advertising. We developed everything from scratch - the page and account (with all settings and links), strategy, worked on the audience, communication, and visual presentation.
…
Result obtained (Point B)
For the month 18.12.2025 - 18.01.2026
Expenses: €570.25
Responses to the job vacancy: 180
Price per response: €3.17
Interviews conducted by the client: 30
Hired: 4 drivers
How we did it? Strategy
First, we conducted a detailed briefing with the client, during which we identified key aspects of the vacancy, formed the target candidate profile, and outlined the geotargeting from which the client was interested in leads.
For initial demand testing, we chose the Czech Republic, Slovakia, and Poland — these markets allowed us to quickly assess audience reaction and potential for further scaling.
Subsequently, based on the testing results, we excluded Poland, as most candidates were not ready to relocate to the Czech Republic. The advertising budget was redistributed to a more targeted market — the Czech Republic, where the main branch of the company is located and the highest match of candidates to the job requirements was observed.
Based on the obtained data, we moved on to developing advertising layouts and launching advertising campaigns.
Lead collection was implemented through Meta lead forms, and for the convenience of processing leads, automatic integration was set up via ApiX-Drive. All applications were sent in real-time to a Google Sheet and simultaneously sent to a Telegram chat, allowing the client to respond quickly to new inquiries and minimize lead loss at the first touchpoint.
Challenges we faced
Problem 1: Fake and low-quality applications
How we solved it:
- Improved lead forms: added more accurate clarifying questions and raised the entry threshold for submitting an application.
Result: the number of random inquiries decreased, and the quality of candidates significantly increased.
Problem 2: Slow processing of applications
Due to delays in communication, some candidates lost interest or found other offers, making the applications irrelevant.
How we solved it:
- Implemented integration with a Telegram bot that notified in real-time about the arrival of a new lead.
Result: significantly accelerated the processing of applications, reduced the time of first contact with candidates, and positively impacted further conversion.
#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnection #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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ROAS 1700% for tactical clothing store | Google ads
Contextual Advertising
Military Shopper - tactical clothing and accessories store.
Task: launch effective contextual advertising, cover all possible advertising platforms, attract target audiences to the website, ensure a successful business start, and maintain it.
Starting point (Point A): what the client came with
… - Low conversion volume and unstable sales
- Lack of a clear structure for Performance Max campaigns
- Campaigns were not segmented by product categories
- Limited control over scaling and budget distribution
- Lack of clear understanding of which categories yield results
Solution and strategy:
It was decided to build the account structure exclusively on Performance Max with clear segmentation by product categories.
This allowed the Google Ads algorithm to learn more effectively and redistribute the budget within the most profitable areas.
Campaign structure
1. | Pmax | Another feed
Budget: 300 UAH/day
Description: Campaign with an alternative feed to test new product groups.
2. | Pmax | General Feed
Budget: 250 UAH/day
Description: Main Performance Max campaign with the main product feed. Generates a stable sales volume and serves as a base for scaling.
3. | Pmax | Thermal underwear
Budget: 150 UAH/day
Description: Separate campaign for the thermal underwear category. Allows control over the effectiveness of a specific category.
4. | Pmax | Footwear
Budget: 150 UAH/day
Description: Campaign for the tactical footwear category with a separate budget and sales optimization.
Results (Point B)
- The number of conversions increased to 245+
- Actual ROAS reached 1708%
- Average cost per click decreased to 1.73 UAH
- Total expenses: ~12,600 UAH for the period
Campaigns are steadily scaling without loss of efficiency
We achieved:
- Clear segmentation of Performance Max
- Budget control by categories
- High ROAS and stable sales
- Scaling without a drop in efficiency
#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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CPA 205 UAH for glass construction manufacturer | Google ads
Contextual Advertising
Vikna Paritet — a company that manufactures and installs windows, doors, and metal-plastic structures. The main goal of advertising is a stable flow of quality leads in the Odessa region with a controlled lead price.
### Point A, what the client came with (May 2024)
… At the start of the collaboration, the advertising campaigns had a limited volume of leads and a high cost per conversion:
- Clicks - 690
- Conversions - 29
- CPA (cost per conversion) - 719 UAH
- Expenses - 21.1 thousand UAH
Point B - result after optimization (December 2025)
After optimizing the structure and strategies, we achieved significantly better results:
- Clicks - 8.11 thousand
- Conversions - 178 (+514%)
- CPA (cost per conversion) - 205 UAH (-71%)
- Expenses - 36.6 thousand UAH
This shows an improvement in efficiency, an increase in the number of leads, and a decrease in CPA.
How did we do it? Campaign structure
1. We separated B2B and B2C directions into separate search campaigns.
2. We launched Performance Max to scale leads.
3. We set up correct tracking of leads and calls through GTM.
4. We optimized geo-targeting for Odessa and nearby areas.
5. We focused the budget on campaigns with the best CPA.
This approach allowed us to cover all funnels, set up correct tracking, and gain an understanding of how to scale the results obtained.
Challenges we faced:
High CPA at the start (≈719 UAH). Solution: transition to PMax (provides a lower lead cost) + optimization of signals and ads.
Limited volume of leads. Solution: expanding audience reach through PMax and Search campaigns.
Different effectiveness of directions. Solution: concentration of budget on B2B and lead generation, which gives the best results.
During the collaboration, the number of leads increased from 29 to 178 (+509%), and the cost of conversion decreased from 719 UAH to 205 UAH (−71.5%). The project achieved a stable flow of leads in the Odessa region with a controlled CPA.
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276 purchases in the niche of medical microdosing | Google ads
Contextual Advertising
Muxomor — an online store for adaptogens and products based on medicinal mushrooms.
The main goal of the advertising is to scale sales across Ukraine with a focus on ROAS and a stable flow of orders.
Point A (October 2025):
… - Expenses: 18,300 UAH
- Actual ROAS: 19.81%
- Number of purchases: 18
- Revenue: 13,170 UAH
At the start of the collaboration, the project had the following key issues:
- Lack of a clear structure for advertising campaigns.
- Problems with the product feed — some products did not pass moderation.
- Incorrect tracking of purchases due to a domain change during payment (Chekly).
- Purchases were recorded as Direct / Referral, which understated the actual ROAS.
- Inability to accurately assess the effectiveness of Google Ads.
What did we do?
1. Implemented a clear campaign structure (Shopping + PMax + Search)
2. Optimized the product feed through ShoppingFeeder
3. Developed a solution to restore correct tracking through a custom domain
4. Achieved stable sales volume in Google Ads
5. Ready to scale after full restoration of analytics
Point B (last 30 days):
- Expenses: 111,500 UAH
- Number of purchases: 276 (result x15)
- Total revenue: 285,533 UAH
All campaigns operate on a maximum conversion strategy, which yields the best results under current conditions
Challenges we faced:
Problem 1: Some blocked products in Merchant Center.
At the start of working with Shopping and Performance Max campaigns, there were issues with the product feed: some products did not pass moderation or were displayed incorrectly, which limited the scaling of advertising.
How we solved it:
– connected the ShoppingFeeder service
– set up a new conversion link with the CRM system
– optimized product names and descriptions according to Google Merchant Center requirements, corrected attributes (prices, availability, categories)
Result: increased the percentage of approved products in the feed and ensured stable operation of Shopping and PMax campaigns
Problem 2: Incorrect conversion tracking
During payment, users are redirected to the external domain of the payment service Chekly. Because of this, GA4 records purchases as direct referral (Direct/Referral), not as a result of Google Ads advertising (analytics in the dashboard shows distorted data)
How we solved it:
– set up a custom domain for the payment page
– updated DNS records
– after updating the domain - updated the Chekly script in the admin panel
Result: analytics began to correctly record all purchases from Google Ads
#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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1785 leads for "turnkey" document processing | Google ads
Contextual Advertising
Turnkey production of driving licenses.
CLIENT TASK: launch effective contextual advertising, cover all possible advertising platforms, attract target audiences to the website, ensure a successful business start and support its growth.
Problem: A large number of competitors in private sectors and a high number of active offers in the market.
… STAGE 1: Market Analysis
Initially, we start the preparation with an analysis of active competitors in the market, assessing their effectiveness, advertising, and offers and promotions highlighted in their advertising and on their websites.
This is important to be one step ahead – knowing what the competitor offers and how they try to attract the attention of potential clients allows us to think through our own, no less valuable, and even more attractive offer.
STAGE 2: Strategy and Planning of Advertising Campaigns
After thorough analysis and conclusions, we prepare a strategy for launching the following types of campaigns:
- Performance Max (with creatives and texts)
- YouTube (video)
- Search
This approach helped us reach the highest quality target audience.
STAGE 3: Implementation and Launch of Advertising Campaigns
We agree with the client on starting budgets, develop static and video creatives, set up the account and services, and establish initial bidding strategies. We launch the campaigns, accelerate them, and monitor their development.
Results after the first month of advertising work:
1,785 leads in the gray niche
Spent: 14,305.36 EUR.
Cost per lead - 8.01 EUR.
STAGE 4: Optimization
Starting from the second month of work on the project, we increase the focus on video advertising. We add new video creatives, increase budgets, and adjust bidding strategies.
Challenges we faced
Problem 1: Campaign blocking due to the landing page (violation of Google policy).
Solution - we provided instructions to the client's developers for creating a "pre-landing." This is an intermediary site for the user, between clicking on the ad and the client's website. It was kept as clean as possible, containing no triggers or violations for Google.
Google read this site, found no violations, and unblocked the campaigns. We continued to receive leads steadily.
Problem 2: Blocking of creatives (violation of Google policy)
Solution - we redesigned the creatives to be as compliant and simple as possible - without trigger words and images of documents.
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CPA 71 UAH for a sushi and pizza delivery brand | Google ads
Contextual Advertising
Bianco&Nero - local delivery of pizza and sushi.
The main task of the advertising is to ensure a stable flow of orders within the city and nearby areas, keeping the cost per order (CPA) within controlled limits.
Point A (what the client came with)
… At the start, there was a limited amount of traffic and a high conversion cost:
Impressions - 20.9 thousand
Clicks - 1.18 thousand
Conversions - 69
CPA (cost per order) - 307 UAH
Point B - result after optimization
Data taken from the last month of cooperation (December 2025):
Impressions - 137 thousand (+555%)
Clicks - 4.67 thousand (+296%)
Conversions - 563 (+716%)
CPA (cost per order) - 71 UAH (-77%)
Key steps to achieve the result:
- Separated pizza and sushi into different campaigns so that the algorithm could optimize for different intents and creatives.
- Transitioned main campaigns to result-oriented strategies (maximum value/conversions).
- Focused on local targeting (city + region + radius of 3 km) to minimize non-targeted impressions.
- Gradually scaled budgets in campaigns with the best CPA and conversion rates.
- Cleaned up the structure: test campaigns that were not effective were left in limited mode/on pause.
This approach allowed for a systematic scaling and effective results.
Challenges we faced:
Problem 1: High CPA at the start (≈307 UAH)
How we solved it:
- Optimized the campaign structure (Pizza/Sushi)
- Transitioned campaigns to conversion strategies and concentrated the budget on leading campaigns.
Result: the cost per order dropped to 71 UAH.
Problem 2: Uneven effectiveness of formats (Demand Gen was the weakest)
How we solved it:
- Kept the Demand Gen campaign as a test/support channel.
- Directed the main budget to PMax with a lower CPA.
Result: overall effectiveness of advertising campaigns increased.
Problem 3: Need to increase order volume without losing profitability.
How we solved it:
- Scaled the result through PMax campaigns while simultaneously reducing CPC and increasing CR%.
Result: the number of orders increased, while ROAS remained stable.
#Facebook #Instagram #targetedadvertising #adsetup #admanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppc specialist #ppc expert #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisinggoogle #googleads #googleadsetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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627 applications for the network of medical laboratories | Google ads
Contextual Advertising
Astra Dia - a Transcarpathian network of medical laboratories of European level, 52 points in Ukraine.
Task: increase the number of applications and consolidate this result
Point A, what the client came with:
… - Limited number of campaigns
- Unstable flow of applications
- High cost per conversion
- Lack of clear structure by directions
- Part of the traffic was non-targeted
In the first months, the number of conversions was lower - this was the stage of testing hypotheses, creatives, and account structure.
Point B - current result:
In the last month (December 2025) received
- Spent 32 thousand UAH (-11%)
- Received 627 conversions (+20%)
- Average cost per conversion - 50 UAH (-26%)
This shows an improvement in efficiency, an increase in the number of applications, and a decrease in CPA
During the cooperation period, it was possible to significantly increase the number of applications and reduce their cost due to optimizing the structure of campaigns, focusing on local traffic, and switching to conversion strategies
How did we do it? Campaign structure
A logical structure was built with a focus on different user intents.
Search campaigns: - branded, - on competitors, - on key analyses / laboratory services
Campaigns (with creatives) - for discounts, promotions, special offers
YouTube campaign - to increase brand awareness and create demand
All campaigns operate on a maximum conversion strategy, which gives the best result under these conditions
A few secrets of success
1. Separation of directions. Each service - a separate campaign with its own keywords and creatives
2. Focus on locality. Maximum relevance for the Transcarpathian region
3. Optimization for conversions. All campaigns work for results, not just traffic
4. Gradual scaling. First test - then increase the budget
Difficulties we faced:
1. Low number of conversions at the start. Solution: Testing and implementing different campaign formats, keywords, and ads
2. Not ideal quality of traffic. Solution: optimization of key queries, negative keywords, bid adjustments
3. Different effectiveness of directions. Solution: focus budget on the most conversion services (diabetes, brand, analyses)
#Facebook #Instagram #targetedadvertising #adsetup #admanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppc specialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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ROAS +1200% for the embroidered clothing brand | Google ads
Contextual Advertising
Client - manufacturer of embroidered clothing and accessories
Task - optimize advertising campaigns, ensure a constant flow of customers making purchases through the online store
Point A (what the client came with)
… Advertising expenses amounted to: 57.4 thousand UAH.
Value of conversion (purchases): 145.1 thousand UAH
ROAS (return on ad spend): 314.86%
We also faced challenges:
1. incorrect transmission of value in the advertising cabinet, additional settings for e-commerce events on the website are needed
2. new account, which had only one sales campaign, meaning there is insufficient data about buyers for good optimization
Initial steps:
- Analyzed data from analytics, merchant, and advertising cabinet
- Provided detailed recommendations to the developer for implementing enhanced e-commerce and dynamic remarketing
- Set up main conversion tracking events in the advertising cabinet and analytics
- Developed an advertising strategy and agreed on the budget for the month
How we set up the campaigns:
- Performance Max: Broad search for new audiences in Google channels and networks, simplified automation system based on machine learning, maximum efficiency in bid and ad placement optimization aimed at increasing the number or value of conversions and achieving set goals. Also aimed at increasing brand awareness
- Pmax (Men's) - product feed campaign aimed at sales. Additional feed rules sorted only men's shirts for display. Creatives for men's shirts with relevant descriptions and landing page
- Pmax (Women's) - Additional feed rules sorted only women's embroidered clothing (shirts, dresses, etc.) for display. Creatives for women's embroidered clothing with relevant descriptions and landing page
- Pmax local Lviv - local campaign for visiting local stores in Lviv with product feed
- Pmax local Kyiv - local campaign for visiting local stores in Kyiv with product feed
- Search with branded keywords
! This mix allowed us to systematically reach all possible audiences and achieve very effective results !
Point B (latest recorded results)
Advertising expenses amounted to: 46.3 thousand UAH.
Value of conversion (purchases): 578 thousand UAH
ROAS (return on ad spend): 1248%
#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSettings #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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Lead for 330 UAH for the solar panel brand | Google ads
Contextual Advertising
Proso Energy — a leader in Transcarpathia in terms of the total capacity of installed solar power plants. Proso's products help businesses radically reduce electricity costs and make any home energy-independent.
What the client came with (point A)
The client came in 2023, initially requesting the launch of campaigns for solar panels. In the first month of cooperation, we had a high cost per lead (652 UAH for one) and only two directions were launched - green tariff and solar power plants for homes.
…
What is the result now (point B)
Currently, several types of campaigns are structurally working across all directions, with an average cost per lead of 337 UAH.
How we did it? Launch strategy
In the strategy, we used the following approach - we detailed and worked through each business direction in a separate campaign, using appropriate creatives and communication.
At the moment, we have 7 separate campaigns for different directions:
1. Green tariff - search and pmax campaigns with creatives (we tell about the benefits and opportunities of the green tariff, what the consumer will gain from it)
2. Solar power plants - search (for those specifically googling the installation of solar systems)
3. Active consumer - search (targets the pain points of customers who consume a lot of energy and pay a lot for it)
4. Portable stations - pmax with creatives (for those looking for alternative power in small volumes)
5. Hybrid solar power plants - pmax with creatives (for those looking for simple solutions for their home/business)
6. UZE - pmax with creatives (for those who want to earn by selling excess energy)
This approach allowed us to comprehensively cover different audiences, increase recognition, and at the same time obtain quality leads at a competitive price.
Challenges we faced
Problem 1: When changing the website URL, ads were blocked.
The client created a new website, and we replaced the links in the campaigns. However, Google began blocking some ads due to "mismatch of the landing page."
How we solved it: - we submitted appeals and communicated with support to contest this decision; - some campaigns had to be restarted and optimized again.
Result - we completely lifted the block, and the results of the campaigns improved due to the better quality of the new landing page.
Problem 2: Incorrect conversion tracking.
After changing the website to the new one, conversions and events began to be transmitted incorrectly.
How we solved it: - we reconfigured all events in GTM; - we set up a new connection of conversions with the CRM system.
Result: we fixed all events and conversions, and now we have clear analytics and figures.
Problem 3: At certain times, we received many applications from bots (on the quiz form).
How we solved it: - we analyzed the quiz funnel, identified the weak point; - we provided the client with recommendations for improving the form and implementing a captcha.
Result: the number of irrelevant applications and applications from bots decreased from 70% to 30%.
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Return of up to 500% for a women's lingerie brand
Contextual Advertising
SAFAROVA is a Ukrainian brand of women's lingerie, swimsuits, homewear, and accessories of its own production. The website features over 1200 products in various categories, and the brand is quite popular and recognizable in the market. The client's request is to ensure stable sales of products through Google and to maximize the activation (unlocking) of products in Merchant.
Results for 2 months BEFORE collaborating with us:
ROAS 309%
… Expenses 386,000 UAH
Cost per purchase 483 UAH
Value of purchases 1.19 million UAH
Results for 2 months AFTER collaborating with us:
ROAS 500%
Expenses 311,000 UAH
Cost per purchase 351 UAH
Value of purchases 1.56 million UAH
How did we do it? Launch strategy:
Clustering of keywords, dividing products into different campaigns, testing signals, remarketing campaigns are the foundation that everyone neglects.
The essence of the approach is in phased scaling and uninterrupted operation of campaign structures. It can be adapted for both mono and stores with a large assortment matrix. A lot also depends on budgets. If this project had a small budget, the structure at the beginning would only change by dividing not by 1 language 1 category, but by 1 language 1 campaign with all products (except low-margin ones).
Challenges we faced:
1. Quite a competitive niche (women's lingerie, pajamas)
2. Frequent ad blocks due to explicit content
3. 80% of products in Merchant are blocked (due to the same explicit content)
4. Problems with tracking. At the beginning of the work, purchase tracking and funnel were set up only through Google Analytics, order data was transmitted with a delay of about 72 hours, additionally, some conversions were duplicated
5. No clear strategy and structure for advertising campaigns
#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisinginGoogle #advertisinginGoogle #Googleadvertising #Googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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Return on investment of 2800% for a Ukrainian pet food brand
Contextual Advertising
PRACTIK - a Ukrainian brand of dog and cat food that offers lines of different classes (premium, super-premium, holistic) that provide balanced nutrition for pets. On the market since 2014, constantly growing and scaling.
Our tasks are to set up effective advertising campaigns, increase return on ad spend, conversion value, and average check; continuously attract new customers and reach existing ones.
Point A
… Advertising display and sales are stable (except for a few days when we had to stop advertising due to warehouse destruction). We need to increase the engagement of new customers. Brand ROAS consistently shows good results, so we need to focus on and scale non-brand campaigns.
Point B
In two months, we managed to scale the overall return on ad spend by +69%. We increased the quantity and quality of non-brand campaigns, which allowed us to achieve ROAS of 616% and 1154%.
How did we do this?
Within the strategy, we used different types of campaigns: Search, Pmax, Demand, depending on the funnel - TOF, MOF, BOF.
From the existing campaigns, we already had - branded search. Therefore, we launched additional Pmax, Demand (video creatives) campaigns divided according to the lines (Daile, Simple, Fresh).
Additionally, we launched dynamic remarketing with corresponding text ads and creatives.
We used different audiences: by search terms, by interests, website visitors, visitors to specific pages (certain line, purely visitors of dog/cat food).
For dynamic remarketing, we worked with banners with messages like “return to your order,” “your pet is hungry,” “repeat your order.”
The task of the banners is to encourage the audience to complete the purchase or make repeat purchases.
Challenges we faced
Problem 1: The number of purchases was tracked and displayed incorrectly. There was a significant difference in data between the Google Ads account and the client's CRM system.
How we solved this: - reconfigured purchases directly through Google Ads (not through analytics); - consistently cross-check data with the CRM system to avoid the problem or recognize it if it recurs.
Problem 2: Information about new and repeat customers was not transmitted in analytics and the account.
It is important for the client to track the % of new audience engagement since we are working on scaling it. But the account showed the overall picture of purchases without separating the audience.
How we solved this: - wrote code for the CRM system developers to integrate with analytics; - now we use data about new/repeat customers for more effective advertising campaign setup.
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Lead generation of partners for a bakery manufacturer | Meta ads
Social Media Advertising
Valesto — a Ukrainian food company that specializes in the production of high-quality baked goods and frozen semi-finished products made from phyllo dough, including rollini, strudels, pancakes, dumplings, and other products.
Where we started (point A)
The client reached out with a request for scaling and finding new partners to expand distribution channels for their products. Advertising had already been launched, but it was primarily aimed at reaching end consumers — informing about promotions in regions and increasing brand awareness. The lead generation format was also tested, however, the average cost per lead was $5.07, which was too high for stable engagement of B2B partners.
…
Where we arrived (point B)
1. We identified the most effective advertising format — video, which provided higher engagement and a greater number of quality transitions.
2. We launched and optimized a quiz site for B2B lead generation, which allowed us to reduce the CPL from the previous $5.07 to $2.75.
3. We improved lead quality through audience segmentation and creative optimization, which increased the relevance of B2B inquiries.
How we did it?
In our work, we used a combined approach that integrated two key directions: comprehensive advertising for end consumers and a separate lead generation funnel for B2B partners.
In the first stage, we launched campaigns targeting a broad audience to increase brand awareness and inform about promotional offers in regions. This allowed us to regionally inform users about promotions and significantly increase brand recognition.
At the same time, we built a separate funnel for finding partners: we tested video and static formats, launched campaigns targeting look-alike audiences, interests, and broad audiences. To enhance lead quality, part of the traffic was directed to the quiz site, which was subsequently optimized based on behavioral data.
This approach allowed us to comprehensively reach different audiences, increase recognition, and at the same time obtain quality B2B leads at a competitive price.
Challenges we faced
Problem 1: Lead quality was uneven — some applications did not fit the partner profile.
How we solved it: – developed new advertising video creatives with clear positioning and explanation of who we are looking for; – updated advertising messages based on typical inquiries.
Problem 2: Some users did not complete the quiz.
How we solved it: – analyzed the quiz completion funnel and identified at which questions users most often dropped out; – optimized question wording, reduced unnecessary steps, and improved transition logic.
#Facebook #Instagram #targetedadvertising #adsetup #admanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSettings #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
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Income $102k for tactical equipment brand | Meta ads
Social Media Advertising
Online store for tactical medicine and first aid products. The company has been operating since 2014 and provides both the civilian market and military with quality medical kits, tourniquets, first aid kits, and other products.
Where we started (Point A)
This is our stable project, with which we have been collaborating for over two years. The "Point A" refers to the results at the beginning of 2025, with the goal of increasing the number of purchases, return on ad spend (ROAS), and overall revenue. We then adjusted the strategy and achieved better results without changing the budget.
…
Where we arrived (Point B)
Return on investment increased by 42%, the number of purchases grew by 28%, and overall revenue from campaigns also rose by 37%.
How we did it?
Within the advertising strategy, a combined approach was used, which involved launching different types of campaigns: product catalogs, static banners, and video creatives. This mix allowed us to systematically cover all stages of the funnel — from attracting a new audience to re-engaging users who had already interacted with the brand.
We worked with audiences in several directions:
1. To scale and find new buyers, a broad audience was used, limited only by age according to the target customer profile.
2. Additionally, lookalike audiences (LAL) were involved — users most similar to existing customers and those who had already made purchases.
3. For working with "warm" users who visited the site, viewed products, but did not complete a purchase, we launched retargeting campaigns to encourage interaction and return to the cart.
Challenges we faced:
Problem 1: Low ROAS and unstable campaign results in the previous period.
At "Point A," ROAS was only 5.84, and some campaigns yielded very uneven results.
How we solved it: – we reviewed the account structure and redistributed budgets to more effective formats; – we added new video creatives and static banners to increase engagement.
Problem 2: Restrictions on military content
In this niche, there is a risk of falling under Meta's policy regarding military themes, which led to blocks, restrictions, or reduced impressions.
How we solved it: – we adapted creatives to a civilian context; – we avoided showing weapons in the frame, blood, traumatic scenes, sharp objects, and other triggering elements.
#Facebook #Instagram #targetedadvertising #adsetup #admanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisingingoogle #advertisingingoogle #googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSettings #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency
Reviews and compliments on completed projects 5
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
10 February
67 USD
Advertising in Google Ads
Quality
Professionalism
Cost
Contactability
Deadlines
Very successful collaboration, thank you Oleg for the help, it was very useful, easy, convenient to work. There is a good result!
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4 February
45 USD
Google Ads Consultant — personal project for Oleh Rychkin
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is great, I will continue to cooperate in the future)
Petro Polyuk
| Personal | Response review
30 January
22 USD
Setting up Google Analytics/ Google Ads for the website
Quality
Professionalism
Cost
Contactability
Deadlines
I am very grateful for the work done. All issues have been resolved, they helped set it up and showed how everything works. They connected Google Analytics, Clarity.
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21 January
33 USD
Google ads for clothing brand
Quality
Professionalism
Cost
Contactability
Deadlines
I am the owner of a women's clothing store! I contacted Oleg because I saw his expertise in Google advertising specifically in my niche! From the very beginning, I thought he worked alone, but he has a whole team of specialists (Spectre Agency). They completed the work quickly, I am very grateful for their professionalism and simple explanation of the complex! I definitely recommend Oleg and his team at Spectre Agency. We will continue to work together, but now outside of Freelancehunt.
Ihor Heta
| Personal | Response review
5 August 2024
11 USD
Advertisement needed for a women's lingerie store Facebook Google ads
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the work to Oleg and his team!
Everything was just wonderful, the creatives are perfect!
Launched in less than 4 days
I won't go into details about the numbers, but we sold more than 550 units of linen in less than a week (we planned for 450)
Thank you very much! Let's keep working!
Viktoriia Tsimbalenko
| Personal | Response review
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Setting up and launching a Google Ads advertising campaign for B2B and B2C services in the construction sector, tech
201 USD
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Freelance project
16 USD
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Merchant Deception
45 USD
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Facebook Ads, Meta Ads
45 USD
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Audit and setup of GA4 and Google Ads for OpenCart 3
45 USD
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Promotion of product category
89 USD
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Keyword collection
16 USD
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Freelance project
67 USD
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Freelance project
16 USD
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Launch the advertisement and see what needs to be fixed on the website.
22 USD
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