Setting up Google Analytics/ Google Ads for the website
Project Brief: Setting Up Google Analytics 4 and Google Ads
1. Objective
Collect user data on the website through GA4.
Track conversions and remarketing in Google Ads.
2. GA4 via GTM
Install GA4 Configuration Tag on all pages.
Create events:
page_view,scroll(50%),clickon CTA,form_submit.Use dataLayer.push() for custom events.
Set User Properties: user type, traffic source (
utm_*).
3. Google Ads
Link Google Ads and GA4 accounts.
Set up conversions:
purchase/form_submit, CTA clicks.Add Google Ads Remarketing tag via GTM on all pages.
4. Verification
Tag Assistant / GA Debug: tags firing, events in Realtime.
Google Ads: conversion events and remarketing are working.
5. Requirements
All tags and events must have clear, unique names.
Provide a brief instruction on how to add new events in GTM and GA4.
Before launch — check in GTM Preview Mode.
Client's review of cooperation with Oleh Rychkin
Setting up Google Analytics/ Google Ads for the websiteI am very grateful for the work done. All issues have been resolved, they helped set it up and showed how everything works. They connected Google Analytics, Clarity.
Freelancer's review of cooperation with Ira Gorak
Setting up Google Analytics/ Google Ads for the websiteThank you to Irina for the opportunity to work)
Good and quick communication, everything was top-notch
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Good day!
I am ready to take on the setup of GA4 + Google Ads through GTM according to your specifications.
What I will do:
I will correctly install GA4 through GTM on all pages.
I will set up events: page_view, scroll 50%, CTA click, form_submit.
… I will connect custom events through dataLayer.
I will provide UTM and user properties.
I will link GA4 ↔ Google Ads.
I will set up conversions and remarketing.
I will check everything through GTM Preview, Tag Assistant, Realtime.
I will provide a brief instruction on how to add new events independently.
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888 10 0 Irina, greetings!
I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to utilize their capabilities to successfully set up advertising campaigns and attract interested clients for your niche.📈
I have strong experience in setting up advertising campaigns, I understand the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, configure conversions, achieve the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.
Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts of past projects in your field? I have attached case studies for your understanding of my capabilities.
Google Ads: advertising for car rental in Kyiv
… https://traffic-wave.notion.site/Google-Ads-2f01dd3406af8022924afbc6b6ff791a?pvs=73
Google Ads: advertising for a washing machine repair service (Czech Republic)
https://traffic-wave.notion.site/Google-Ads-2f21dd3406af80a9aa38ffb5d0e4addb?pvs=73
Google Ads: scaling applications from the website — from chaos to a system with CPL $1.54
https://traffic-wave.notion.site/Google-Ads-CPL-1-54-2f21dd3406af80ccb081c385089b715a?pvs=73
+3.6 million UAH from Google Ads in one month with ROAS 4322% for RIM GROUP
https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?pvs=74
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a great day!🤝
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1021 2 0 Good day, Irina!
I have reviewed your task - I am ready to take it on.
I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure the advertising delivers results, not just impressions.
We can discuss the project details, budgets, and expectations - I will propose the optimal solution for your tasks.
The cost includes one month of turnkey advertising management.
Also, setting up all necessary systems for analytics.
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343 1 0 I have familiarized myself with the technical task regarding the setup of Google Analytics 4 and Google Ads through Google Tag Manager. The task is clear, the structure is correct, without unnecessary or questionable requirements.
I can perform:
- installation and configuration of GA4 Configuration Tag through GTM on all pages
- creation of events: page_view, scroll (50%), click on CTA, form_submit
- implementation of custom events through dataLayer.push()
- setup of User Properties (user type, utm sources)
- linking GA4 and Google Ads
- setup of conversions (purchase / form_submit / CTA clicks)
- addition of Google Ads Remarketing Tag through GTM
… - complete verification through GTM Preview Mode, Tag Assistant, GA Debug, and Realtime
I will also prepare a short instruction on how to independently add new events in GTM and GA4 in the future.
I am ready to start immediately after gaining access to GTM, GA4, and Google Ads.
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4765 191 0 Hello!
I will set up Google Analytics/ Google Ads
Contact me
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5137 168 0 Hello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance
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309 Hello, I can quickly and efficiently help with setting up analytics, I would like to clarify which platform your website is on?
In addition to the basic setup of analytics and basic conversions, I will create the necessary reports for you in Looker Studio.
After the setup, I will provide you with instructions on how to use everything and how to manually add new settings.
We can discuss the price in private messages.
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