Vladyslav Kalenyk
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Khmelnitskyi,
Ukraine
3 months 1 day back
available for hire
on the service 4 months 9 days
Rating
Successful projects
Average rating
Skills and abilities
Programming
Photo, Audio & Video
Promotion
Outsourcing & consulting
Portfolio
- All works 8
- Website Development 2
- Contextual Advertising 1
- Social Media Advertising 1
- AI Art 1
- Video Creation by Artificial Intelligence 2
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113 USD Creation of AI-generated photo content for the perfume brand Gleam
Development of a series of atmospheric advertising images for the summer collection of Gleam perfumes. Use of generative AI to create photorealistic scenes, models, and environments with subsequent product integration. The effect of expensive production without costs for locations and models.
Create visual content for Instagram and the website of the niche perfume brand "Gleam." The key task is to convey the mood of the fragrance: lightness, summer carefree spirit, a sense of "dolce vita," romance, and freshness. It was necessary to avoid costs for organizing real shoots abroad (models, flights, locations) while maintaining the effect of "live" film photography.
… Solution: A combined approach was chosen for the project implementation: generating the base images using neural networks and professional retouching for product integration.
Work stages:
Concept development: Defining the style (90s aesthetics, film grain, warm "sunny" filters).
Prompt engineering: Generating reference scenes (picnic on the grass, relaxing by the pool, walking in the city with ice cream, beach vibe).
Product integration: Incorporating the Gleam bottle into the generated scenes considering complex lighting (sun reflections, light refraction in water, shadows on the sand).
Color correction: Adding final "noise" and color correction for the coherence of the series.
Aesthetics of the series:
Plots: Genuine, "candid" moments of joy.
Details: The texture of water, sand, skin, and glass conveyed with maximum realism.
Atmosphere: Sun, youth, hedonism.
Tools:
NanoBanana, Ideogram (generation)
Figma (refinement)
Result:
https://drive.google.com/drive/folders/196sYuDrZ6cn31fRgyBvaHidp1jfkNOlN?usp=sharing
The client received a full-fledged visual campaign that looks like an expensive shoot in Mediterranean resorts. The images are perfect for targeted advertising and filling the Instagram feed, enhancing the perception of the brand's value.
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90 USD Full AI video for the granola brand Gregory Mill
Video Creation by Artificial Intelligence
How to show the taste and texture of granola without shooting in a studio, hiring a food stylist, and spending the budget on a filming crew?
Client Gregory Mill needed a creative solution that looks expensive and "tasty," but was created quickly and optimized for social media dynamics. Standard food videos no longer impress — something was needed that breaks the perception mold.
… Duky-Ducky's solution (Zero Camera Production):
No camera. 0% real shooting. 100% Generative AI.
We created a hyper-realistic scene entirely in the digital space. Our team used advanced AI video generation tools for complete control over the frame.
Result:
https://www.youtube.com/watch?v=7X1af-m5pkI
We created a cinematic-quality advertisement without using filming equipment. This demonstrates how Duky-Ducky uses cutting-edge technology to save the client's budget while creating viral and impactful content.
Stack: Nano Banana Pro, Kling, VEO
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451 USD Targeted advertising for the sportswear manufacturer ARTY
Social Media Advertising
1. Client and Task:
ARTY Sportswear — a Ukrainian manufacturer of professional sportswear.
Product: Custom tailoring of uniforms for teams (football, basketball, volleyball).
Task: Find a specific audience (coaches, team captains, club owners) and obtain wholesale orders in the season (November-December).
…
2. Duky-Ducky Strategy:
Selling uniforms "head-on" is difficult, so we approached it through emotion and visualization:
Creatives: We used dynamic videos (Motion Design) that demonstrate the quality of the fabric and cool design (example with the "explosive box").
Audience: Deep targeting on interests "Sports," "Coaching," as well as Look-alike (similar audiences) based on existing clients.
Offer: "Design development for your team's uniform — free." This lowered the entry threshold for applications.
3. Project Economics (The Language of Numbers):
This is not retail; it is complex sales with a high ticket.
Period: November - December.
Advertising expenses: 42,020 UAH.
Customer acquisition cost (CPA): 1,313 UAH.
Average ticket: 19,815 UAH (Orders are made for the entire team at once).
Result:
We built a system where every dollar invested brings in 15 dollars of profit.
Total orders: 32 (Wholesale batches).
Revenue from advertising: 634,089 UAH.
ROAS (Return on Advertising Spend): 1509%.
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1802 USD Website of the brand of artificial stone products Kamea
Website Development
1. Client and Task:
Kamea Store — a Ukrainian brand that creates kitchen boards, stands, and accessories from durable artificial stone.
Main challenge: To sell the feeling of "weight" and quality of the material through the screen. The visitor must understand why this board costs more than a regular wooden or plastic one.
… 2. Solution from Duky-Ducky (UX/UI):
We moved away from the standard "store" template in favor of an image-based presentation.
Design code: Use of deep contrasting colors and a "clean" background to highlight the unique textures of the stone (collections Space Galaxy, Dirty Sand, Arctic Ice). Product photos serve as the main visual anchor.
Customization functionality: Variability of products has been implemented. The client can choose not only the size but also the specific texture of the stone and the option for individual engraving directly in the product card.
Catalog structure: An intuitive division into categories ("For the kitchen," "For the bathroom," "For pets") allows for quick finding of the needed items, and cross-sell blocks ("People also buy") increase the average check by offering sets instead of single items.
3. Technical part (WordPress + WooCommerce):
Speed: Optimization of high-quality images (High-Res) so that the site runs smoothly even on mobile internet.
SEO foundation: The site has been developed with SEO requirements in mind (clean code, proper heading hierarchy, meta tags), allowing the brand to grow organically on Google for queries like "stone kitchen boards."
Integrations: Connected CRM for order processing and delivery modules (Nova Poshta).
Result:
The site conveys the brand's values: reliability, aesthetics, durability. The conversion to purchase has increased due to the understandable interface for selecting textures and a convenient checkout.
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1352 USD Development of the online store Crocus Home Decor
Website Development
The client Crocus Home Decor needed not just a "business card website," but a full-fledged trading platform that:
Will withstand active advertising traffic.
Will be user-friendly from any device.
… Will highlight the aesthetics of the products (decor, textiles, tableware) without distracting attention with unnecessary elements.
2. Solution from Duky-Ducky (Technical part):
We chose WordPress + WooCommerce as the most flexible solution for e-commerce, allowing for easy scalability.
Multilingualism: Full support for multiple languages has been implemented to reach a wider audience.
Smart filtering: A filtering system (by color, material, price, purpose) has been implemented, allowing the customer to find the desired vase or blanket in 3 clicks.
Seamless payment: Integration of a payment gateway for instant online payment (Apple Pay / Google Pay / Card).
3. UI/UX Design (Visual part):
We followed the principle "Design should not hinder purchasing."
Style: Clean Minimal. Lots of "air" (white space), elegant font pairs, and a restrained color palette. This creates the effect of an expensive boutique.
Focus on content: The main star of the site is high-quality product photography. The interface serves only as a convenient frame.
Mobile First: Since 80% of traffic comes from Instagram/TikTok, the mobile version of the site is designed down to the pixel — with convenient large buttons, an adaptive menu, and fast loading.
Result:
The site has become a reliable foundation for marketing. The page loading speed.
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45 USD Development of the character and sticker pack "Leon the Mood-Shifteter"
AI Art
Goal: Create a unique mascot character that conveys the various states of a modern freelancer/digital specialist.
Character: Chameleon. Why this one? Because chameleons adapt, change colors and moods — it is the perfect metaphor for the flexible and dynamic IT field.
… Stylistic decision: A combination of street style (streetwear), light irony, and expressive 2D graphics with an emphasis on contours.
2. Work stages
Character search: Development of the basic shape and recognizable features (tired look, sneakers, hoodie).
Emotional map (Expressions): Creation of a set of situations familiar to every user.
Color adaptation: Each color of the chameleon is tied to a specific state (Red — drive/chaos, Purple — dreams/French vibe, Gray — work mode).
3. Sticker gallery
Here, it is worth grouping your images by categories to show variability:
Chaos & Action: Red chameleon in a hoodie painting graffiti. A symbol of deadlines, creative energy, and "controlled chaos."
Deep Work: Gray chameleon in a hoodie behind a laptop. The state of maximum concentration when you are "in the flow."
Dreamer Mode: Purple chameleon by a wardrobe dreaming of Paris and croissants. The aesthetics of relaxation and visualization of goals.
Sport & Pain: Blue chameleon on a pull-up bar. An ironic take on attempts to maintain physical fitness between work calls.
Cool & Chill: Green chameleon in a beanie with a lollipop. Confidence and style.
4. Technical details
File preparation for Telegram/WhatsApp (.webp, 512x512px).
High detail that allows the character to be used not only in stickers but also for merchandise (t-shirts, laptop stickers).
5. Result
A cohesive visual image has been created that is easily scalable. The character evokes empathy in the audience, as everyone finds themselves in it — from the moment "the deadline is burning" to "I want to go on vacation."
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34 USD Creation of New Year video creatives (Editing + AI)
Video Creation by Artificial Intelligence
Comprehensive development of a series of advertising videos for brands from various niches (Sports, Beauty, FMCG) for the New Year holiday season.
Task:
During the period of high advertising noise (High Season), create content that breaks through "banner blindness." The videos were to be adapted for Reels/TikTok/Stories formats, convey a festive atmosphere, and clearly focus attention on promotional offers (Sale, 1+1=3).
…
My solution (Production Technology):
To implement the project, I used a hybrid approach, combining dynamic motion design with the generative capabilities of artificial intelligence. This allowed for the creation of a "high-quality" image without the costs of studio rental and props.
Key stages of work:
Atmosphere and AI: Generation of unique winter backgrounds, realistic snow effects, and festive lighting that integrates with the product.
Dynamics and Editing: Working with the rhythm of the video. Using "Product Reveal" techniques (dramatic product appearance) and stop-motion animation to maintain viewer attention.
Focus on the offer: Development of bright typography and animated banners for promotions that are easily readable from a mobile phone screen.
Result:
A package of universal video creatives was created for different product groups. The videos showcase the product in a favorable, emotional context, increasing engagement (Engagement Rate) and click-through rate (CTR) of advertising campaigns.
Tools: CapCut, Generative AI, Kling, NanoBanana, VEO 3.1.
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360 USD From scratch, they generated 1.3 million UAH in turnover for the decor store (ROAS 929).
Contextual Advertising
Client: Crocus Home Decor — a Ukrainian online store for home goods.
Collaboration period: 1 year (we have been working since the business was founded).
Geography: Ukraine.
… Task:
Launch sales in a highly competitive niche (where JYSK, Epicenter, and thousands of small players already exist) and bring the business to stable profit from the first months of operation.
Duky-Ducky team's solution:
We chose a "long game" strategy, focusing on traffic quality and LTV (lifetime value of the customer), rather than quick and cheap clicks.
What was done:
Google Shopping: Set up smart campaigns for high-margin lead products.
Seasonal optimization: In peak months (for example, December), we not only increased the budget but deeply optimized the campaigns. As a result — we reduced the cost of customer acquisition (CPA) by 50%, increasing sales by 57%.
Remarketing: Set up campaigns to bring back visitors, which increased overall ROAS.
Results after one year of work (The language of facts):
We helped the client grow from a "newcomer" to a stable market player.
Revenue generated: 1,377,035 UAH.
Invested in advertising: 148,293 UAH.
Average ROAS: 9.29 (for every 1 UAH invested, the client received 9.29 UAH in revenue).
Peak ROAS (December): 12.4.
Looking for a partner who knows how to play the long game and generate profit, rather than just "driving traffic"?
Message us privately. We will discuss your business and find growth points.
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Setting up Google Analytics/ Google Ads for the website
68 USD
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Smm - management of social networks
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