Budget: 8000 UAH Deadline: 5 days
Hello.
In the medical field, it is important to set up advertising in a way that attracts people with a genuine intention to seek help, while also considering Google's requirements for medical advertising.
Relevant experience:
Google Ads audit and optimization of advertising campaigns:
freelancehunt.com/showcase/work/keys-audit-google-ads-dlya-mizhnarodnogo/2054294.html
Review in the medical field:
https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
As we see the work process:
1. Pre-launch analysis
We will conduct an analysis of:
— the website and landing pages
— competitors in Google search
— the main services of the center
— search demand
— the current structure or previous advertising account, if available
We will also check whether the website is ready to accept advertising traffic:
— whether the services are clearly described
— whether there is trust in the center
— whether there are reviews, advantages, specialists, results of work
— whether the user journey to contact is convenient
2. Semantics and structure of campaigns
We will select keywords according to the services of the center and the user's intent.
We will divide campaigns by directions to control the effectiveness of each service:
— rehabilitation
— recovery after injuries or surgeries
— physical therapy
— consultations with specialists
— other priority areas
We will prepare:
— campaign structure
— ad groups
— keywords
— negative keywords
— ad extensions
— recommendations for landing pages
3. Setting up Google Ads and analytics
We will set up or check:
— Google Ads
— Google Analytics 4
— Google Tag Manager
— tracking applications
— forms on the website
— phone clicks
— other target actions
We will check data transmission to ensure optimization is based on real inquiries, not just clicks.
4. Post-launch optimization
After launch, we will analyze:
— search queries
— traffic quality
— cost per inquiry
— conversion of landing pages
— effectiveness of individual directions
— non-targeted queries
Based on the results, we will make adjustments:
— adding negative keywords
— adjusting bids
— updating ads
— reallocating budget among directions
5. Reporting
In reports, we show not only expenses and clicks but also key business metrics:
— number of inquiries
— cost per lead
— effectiveness of directions
— conclusions and next steps
Which specific services of the rehabilitation center are a priority for promotion?