Nikita Paholok

PPC Specialist | Google Ads & Facebook (Meta) Ads

My name is Nikita. I help businesses scale through paid advertising, not just by launching ads, but by building performance-driven advertising systems.

My work is based on a data-driven PPC approach, where every campaign is designed around analytics, numbers, and real business value. I focus on advertising that generates leads, sales, and predictable ROAS, not just traffic.

Areas of Expertise

I specialize in Google Ads and Facebook / Meta Ads, including:

• search and contextual advertising

• display and remarketing campaigns

• Google Shopping for eCommerce

• Facebook and Instagram targeted advertising

I also have hands-on experience with TikTok Ads and LinkedIn Ads, using them as additional growth channels for B2C and B2B projects.

Who I Work With

I collaborate with:

• local businesses that need calls and lead generation

• service-based companies selling online

• eCommerce projects aiming to increase sales and ROAS

I don’t sell “magic solutions” — instead, I build scalable advertising systems that deliver consistent and measurable results.

Experience & Approach

I have 3+ years of practical experience in PPC and digital marketing, working with both small and large advertising budgets, including five-figure monthly ad spends.

I continuously improve my expertise by staying up to date with:

• Google and Meta algorithm updates

• advertising policy changes

• new PPC optimization tools

This allows me to adapt campaigns quickly and avoid costly mistakes.

What I Deliver

I manage the full PPC lifecycle, including:

• advertising strategy and account structure

• Google Ads and Facebook Ads setup

• keyword and audience research

• conversion tracking implementation

• bid and budget optimization

• ad quality and CTR improvement

• ad copy and creative testing

• remarketing and retargeting

• clear performance reporting

Results-Focused Mindset

My primary goal is to ensure that every advertising dollar contributes to business growth.
I focus on metrics that truly matter: leads, sales, cost per acquisition, and ROAS.

If you’re looking for a PPC specialist who thinks like a business owner rather than just an ad manager, I’d be happy to collaborate.

Let’s discuss your project and find the most effective solution.