PPC Specialist | Google Ads & Facebook (Meta) Ads
My name is Nikita. I help businesses scale through paid advertising, not just by launching ads, but by building performance-driven advertising systems.
My work is based on a data-driven PPC approach, where every campaign is designed around analytics, numbers, and real business value. I focus on advertising that generates leads, sales, and predictable ROAS, not just traffic.
Areas of Expertise
I specialize in Google Ads and Facebook / Meta Ads, including:
search and contextual advertising
display and remarketing campaigns
Google Shopping for eCommerce
Facebook and Instagram targeted advertising
I also have hands-on experience with TikTok Ads and LinkedIn Ads, using them as additional growth channels for B2C and B2B projects.
Who I Work With
I collaborate with:
local businesses that need calls and lead generation
service-based companies selling online
eCommerce projects aiming to increase sales and ROAS
I don’t sell “magic solutions” — instead, I build scalable advertising systems that deliver consistent and measurable results.
Experience & Approach
I have 3+ years of practical experience in PPC and digital marketing, working with both small and large advertising budgets, including five-figure monthly ad spends.
I continuously improve my expertise by staying up to date with:
Google and Meta algorithm updates
advertising policy changes
new PPC optimization tools
This allows me to adapt campaigns quickly and avoid costly mistakes.
What I Deliver
I manage the full PPC lifecycle, including:
advertising strategy and account structure
Google Ads and Facebook Ads setup
keyword and audience research
conversion tracking implementation
bid and budget optimization
ad quality and CTR improvement
ad copy and creative testing
remarketing and retargeting
clear performance reporting
Results-Focused Mindset
My primary goal is to ensure that every advertising dollar contributes to business growth.
I focus on metrics that truly matter: leads, sales, cost per acquisition, and ROAS.
If you’re looking for a PPC specialist who thinks like a business owner rather than just an ad manager, I’d be happy to collaborate.
Let’s discuss your project and find the most effective solution.
