Google Ads specialist for betting / high-risk niche (sports betting, insider predictions)

We are looking for an experienced Google Ads specialist to set up, manage, and scale advertising campaigns in the sports betting niche (insider predictions).

Important: experience working with betting or other high-risk niches is mandatory. A deep understanding of Google Ads policies, the ability to launch campaigns without bans, and a focus on real leads and reducing CPL, rather than just traffic, is required.

The project is long-term, and the work format is remote. We expect a specialist who can independently analyze the niche, make decisions, and propose scaling strategies.

Tasks:

• Niche and competitor analysis (sports betting / predictions)

• Keyword selection and clustering

• Structure and launch of Google Ads campaigns (Search, Display if necessary)

• Writing and testing ad copies

• Setting up and optimizing conversions (lead-based)

• Optimizing campaigns to reduce CPL

• Scaling successful connections

• Regular analytics and reporting

Freelancer Requirements

• Real experience working with betting / gambling / high-risk niches

• Knowledge of Google Ads policies and the ability to work within the rules

• Experience optimizing campaigns for leads and ROI

• Understanding of the funnel approach

• Independence and proactivity

• Case studies or examples of results - a big plus

Budget and Payment

• The budget is negotiable, depending on experience and the format of cooperation

• We consider:

  • hourly payment

  • monthly retainer

  • hybrid model (fixed + bonus for results)

Payment can be made on behalf of an individual or a company (if necessary).