1. Merchant Center account created
2. Google Tag Manager account created
3. GA4 account created
4. GTM and Analytics installed via Khoroshop (clip012).
5. Necessary information filled in Merchant Center.
6. Online store and Merchant Center account checked for compliance. Products approved (clip015).
7. Feeds uploaded for Performance Max and Shopping (clip014).
8. Correctness of analytics and e-commerce checked (clip016).
9. Accounts linked: Analytics and Google Ads, Merchant Center and Google Ads (clip017).
10. Additional goals set for clicks on phone number and transitions to social networks.
11. Conversions imported into Google Ads advertising account (clip018).
12. Performance Max and Shopping campaigns set up:
added negative keywords (clip019);
set up extension objects (clip020);
set up search themes (clip021).