Head Digital Marketing Manager, Marketer (E-Commerce)

I am looking for a long-term collaboration with a marketing and brand development specialist from scratch.  

Role tasks:

• Develop the brand and create stable demand for the company's physical products through content, SEO, affiliate channels, community, partnerships, events, and working with customer insights.
• Key result of the role: Formulate and systematize a strategic approach to brand development and demand channels — and implement it in practice.
• Brief points we would like to develop
  • Development and systematization of brand development strategy.
  • Implementation of the strategy and bringing it to measurable results.
  • Content and SEO to enhance organic reach and brand expertise.
  • Development of affiliate sales channels (Affiliate / TikTok Shop, etc.).
  • Building an ambassador and community program.
  • Partnerships with organizations, institutions, clubs, and niche communities.
  • Initiation and participation in events (tournaments, clubs, brand's own activities).
  • Email marketing and CRM communications.
  • Customer Insight / Customer Development (understanding segments).
  • Collaboration with retail partners and local stores.
  • Working with packaging, instructions, and product materials to convey brand messages.
  • Working with offline channels (TV / radio / press) — if necessary.