Healthcare

 International Marketing Specialist (Non-Advertising Focus)
 Location: Remote or Italy
 Full-time | Healthcare & Wellness Industry | Immediate Start
We’re seeking a strategic, brand-oriented Marketing Specialist with strong international experience—especially in the Italian market—to help us launch and position a groundbreaking food intolerance test under the brand Thema01. This is a unique opportunity to shape a new health and wellness brand from the ground up, reaching audiences across Italy and beyond.
What You'll Do
 • Lead market research to identify key audience segments (e.g. wellness enthusiasts, families, individuals with digestive concerns)
 • Drive brand strategy development including naming, slogan, storytelling, and tone of voice
 • Collaborate with creatives to define and document a strong, empathetic brand identity
 • Contribute to the development of landing pages and e-commerce journeys from a user experience perspective
 • Work closely with analytics and design teams to align messaging with user behavior and conversion goals
 • Support the expansion of the brand into other European markets, starting with Italy
Ideal Candidate
 • 1+ years experience in B2C marketing or brand management in the healthcare, wellness, or lifestyle industries
 • Demonstrated success in launching products or services in international markets, especially Italy
 • Native-level Italian and fluent English; other EU languages a plus
 • Strong understanding of consumer psychology, UX principles, and data-informed decision-making
 • Experience working with cross-functional teams including designers, content strategists, and data analysts
 • Proactive, analytical, and empathetic communicator
Please note: This role does not include direct advertising campaign management (e.g. Google Ads, Meta, etc.)