CitiBrands is a chain of clothing, footwear, and accessories stores in the mid-price segment.
We are currently in the process of developing an architectural design concept (architectural brand book) for the stores, to:
• make the stores look modern, branded, and uniform in style;
• ensure that the retail equipment has a unified design, color palette, lighting, and decorative elements;
• allow the concept to be scalable despite all future retail locations.
What is important to understand:
• This is not a project starting from scratch – part of the project has already been completed.
• We have stores and equipment that need design refinement and systematization.
• We are not looking for builders or architects, but a designer who will provide a branded look.
The project already involves:
• Designer - responsible for technical drawings and planning;
• Manufacturer of retail equipment - can produce stands, showcases, furniture.
We now need a third specialist - an industrial designer in retail, who:
• will refine the visual part of the equipment and store;
• will create a brand style for the equipment (colors, materials, decorative solutions, lighting);
• will prepare visualizations and a mini brand book (CitiBrand Retail Guide).